Integrated Digital Marketing Strategy

Integrated Digital
Marketing Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of digital marketing.....................................................................................................1
Digital marketing strategies ........................................................................................................3
Online advertising........................................................................................................................3
Search engine optimisation (SEO)...............................................................................................4
Web analytics...............................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
The term digital marketing strategy encompasses to create unique form of idea of
expression that will be need to identify some strategies in marketing and channel for customer
base (Ansong and Boateng, 2019). It is a well structured and well define plan of marketing and it
should be include various strategies, tactics, channels media and various tools for work together
towards accomplishing their goals and objectives. It must include advertising, sales promotion,
public relations and social media as well as customer relationship management which provide
customer base. For this assessment, selected organization is Dark Woods Coffee is a multi
speciality coffee based which is situated in Yorkshire Pennines. This report covers overview of
digital marketing along with benefits and demerits, various digital marketing strategies which are
named as online advertising, search engine optimisation and web analytics with benefits and
drawbacks also.
MAIN BODY
Overview of digital marketing
Digital marketing defined that advertising channels should be delivered through search
engines, websites social media sites and mobile apps should be used. It is a method where firms
are endorse their business services and brands. It is a form of selling products or services through
many channels which are named as social media, email, SEO and it should also involved
electronic devices. It can be done both wither offline and online both are significant for digital
marketing strategy. Dark Woods Coffee used digital marketing because they should used to build
or maintain their social awareness is one of strongest elements for successful campaign should be
developed through digital marketing whether business are large or small they will be helpful to
provide solutions for each and every organization to build or maintain a strong relationship and
trustworthy name (Athey and Luca, 2019). Sometimes firm can ignore digital marketing and
there is no need to improve any media strategy and being benefit for faster, cheaper and more
effective procedure as compared to traditional method of marketing. It should uses to increase
brand awareness or brand value within their business organization and also enhance sales and
income in organization. Key advantages and disadvantages of digital marketing with context to
Dark Woods Coffee are as follows:
1