Digital Marketing Strategy for LC Construction Ltd

DIGITAL MARKETING
STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Situation analysis................................................................................................................1
2. Digital marketing strategies used by LC construction Ltd company.................................3
3. Formulate Objectives..........................................................................................................5
4. Implementation plans to meet the objectives.....................................................................5
5. Budgeting...........................................................................................................................7
6. Measure the campaign........................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The digital marketing refers to that component that utilize internet and other digital
platforms like computers, smartphones, tablets etc. to attract its targeted customer's to buy their
products and services (Kingsnorth, 2019). The digital marketing is used by different sectors
companies to promote its commoditize with searching engines, social media, advertisements and
the website. The LC construction limited is a construction company in UK founded in
November 2013. This report will evaluate the digital marketing campaign of LC construction
with inspecting the situation analysis. It will determine the link of digital marketing and digital
marketing strategy then formulate the objectives for digital marketing strategies further, it will
assess design the implementation plan to meet the objective. The digital marketing budget and
measure the campaign for digital marketing strategy.
MAIN BODY
1. Situation analysis
The situation analysis is combination of extrinsic and intrinsic factors of any business. This
analysis shows the capabilities, its environment of business, customers and their respective rate
of influence the company (Gullickson And et. al., 2019). The situation analysis is consisted
various methods of analysis which are analysis under situation analysis. The situation analysis
comes on second while making a marketing plan. Purpose of doing situation analysis to indicate
the company about organizational with its respective products. The methods of situation
analysis are:
PESTLE analysis
Pestle analysis is used in situation analysis process to inspect the LC construction limited
external factors. It is basically stands for Political, economical, Social, Technological, Legal,
Environmental (Dalirazar and Sabzi, 2020). These factors are not controlled by company. LC
construction have to change its working according to this.
Political factor : As the government of UK have their documentation and different permits
during the various function of construction. For making its digital marketing campaign LC
construction limited have to follow all the policies which are made by nation's government. For
expansion the company have to protect its customer's who are using their digital marketing tools.
Government is regularly changes its tax rates so LC construction should have the knowledge of
market. The government is making affords to make construction industries to use the digital
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methods of marketing with their unique styles. The Brexit issue has reduced the sales and lower
the profit of the company so the company have to change its policies and other functions
accordingly.
Economical factors : the economic factors involve the functions of economy that have impact
on productivity and other activities in LC construction. In UK the inflation is affecting the
company sells and their stock is not able to clear as the prices are increased and buyer not able to
buy the goods and services. For promotion LC construction is using digital marketing strategy to
reach its customer's as this charge a low cost and cover large area. With digital marketing the
company can maximize the value of customer's by offering minimum cost.
Social factors : The society play a vital role in growth of LC construction limited. The UK
population growth is average by which company can cover them more effectively. The digital
marketing campaign will help to reach the potential and new customer's thought-out the nation.
Nowadays people preferring social media and other digital platform and company can gain
competitive advantage by making use of this. The digital market in new and trendy in market so
people like to have their service there LC construction can easily attract the people using this
platforms.
Technological factors : the UK customers are always tries to buy those goods and service which
are innovative and having upgraded technology. With the help of digital marketing strategy LC
construction limited can easily explore and aware their innovation to its potential customer's as
well as new so that they can buy fastly. The technology is a great component to get competitive
benefits. The UK is having AI (artificial intelligence) technologies that are attracting the buyer
so this campaign of digitalization will act as opportunity of LC construction limited.
Legal factors : The government of UK is responsible for formulating several rules and
regulation in order to maintain peace in society. All the legal laws internal as well as external
affects the business process. For implementation of digital marketing strategy LC construction
have to follow them effectively for success of campaign. Therefore, the company has ambit all
the laws so that the hurdles in the way of digitalization strategy can be minimized.
Environment factors : in recent scenario, most of the people and government has become
concern about protection of natural resources and environment thus it forces company to
undertake the activities related to it. LC construction limited has its environment safety in its
digital marketing platforms so if the company will use its digital marketing strategy than it will
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