The present report proposes digital marketing strategy for e-commerce Company named EcoMom Inc, a retail company, which targets the customer segment of kids, children and pregnant women. It offers products related to bathing, skincare, clothing, food, nursery and toys. There are also several different items for the target audience which refers to the customer base comprising newborn babies, kids, children and the expecting members. The present report highlights the reasons of the failure of the brand and proposes social media marketing strategy for increasing the customer base of the organization.