Benefits of Social Media for Start-up Businesses

Digital Marketing Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Ethical issues and the associated laws to Digital marketing approach........................................3
TASK 2............................................................................................................................................5
Some key technical, economic, and social factors influencing the success of digital marketing
campaigns. ..................................................................................................................................5
TASK 3
..........................................................................................................................................................7
Benefits of social media can bring to start-up businesses............................................................7
TASK 4
........................................................................................................................................................10
Effectiveness of the social networking for building brands. .....................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Digital marketing is the marketing of the products or services using the digital platform.
Using the internet for branding and marketing of the products and make provide information
online. It is done via mobile phones, any digital medium is covered under this. Enhancing the
businesses, spreading awareness among the people. This report carries the study about the legal
and ethical issues associated to the laws developed to control ethical approach to digital
marketing. Evaluation of economic, social and
technical factors influencing the success of their digital marketing campaigns. Also discuss the
benefits of social media can bring to small businesses. And at last the brief about effectiveness of
the social websites for building brands.
TASK 1
Ethical issues and the associated laws to Digital marketing approach.
In today's era businesses are more or less dependent on the internet to grow as the online
tactics provides help them to reach to more consumers. These tactics include having website,
social media, mobile marketing, blogs etc. but as a business it is necessary to operate them in
some limits in terms of ethics and professional behaviours. As the technology is evolving faster
and it can be difficult to keep the laws related to legality or ethics with new technologies to
conduct the business online. Some people are more interested to break the cyber laws and
provide illegal contents on the internet. So people should be aware of the things like they do
advertising online, promotional activities and many surveys for e-commerce.
As companies shifts to online platform for promoting their brands, it gives several
benefits to them in terms of maximizing consumer reach, leads to profitability and low cost of
marketing. Digital marketing is one on the medium to do such things for companies. But this
may relates to the legal or ethical laws (Tatlow-Golden, and et.al., 2017). Legal laws includes
client privacy, copyright issues, fraud on internet, intellectual property, email correspondence,
data security etc.
Clients privacy companies communicate to the clients and access their online profiles,
and collects all the information about them like mobile numbers, email or other sites where it
logged in. It may lead to serious issue which is illegal in terms of laws that nobody can interfere
in the user privacy. So Company should take care of the users privacy.

Data security it again relates to the consumers data security like their private data can be
seen or checked by the companies and according to their needs try to reach them, contacting
them. Interfere in their personal space like calling of sending mails again and again. They also
can track their phone numbers and personal internet usage. So that companies have to be more
aware that they should not do such things.
Copyright issues it is in trend like the companies can replicate the other companies
products and information and uses their brand name to sell their products and somehow run their
businesses. It is under copyright issues like the patent websites or information can't be used by
any other company. By breaking this law it is covered under cyber crime (Martin, and Murphy,
2017). Digital Millennium Copyright Act addresses plagiarism and copyright infringement in the
specific context of the internet and e-business.
Fraud on internet as many hackers are there on the internet which are ruling from using
the dark web, it is under security of data that they break the security on users system and steal
their data. As online fraud of banking transaction is in trend which is illegal issue. Also, many
frauds via calls, e-mails, messages on Facebook, Instagram etc. social media platforms are done.
Intellectual property this is again very serious issue facing by digital marketing. As
protecting your intellectual property which may undergoes with online fraud. To save the
intellectual property from the fraud is very hard but still prevention measures can be taken by the
company like they register their trademark, copyright your marketing language, advertising. So if
there is any unfair or deceptive advertising, anti-spam law is available which could save your
company's digital market efforts.
Email correspondence as the companies emails to their customers, it also affects the
privacy of the customers because if people get emails with harming contents to their data
(Hofacker, 2018). Authorization given to distribute something on the web is needed because it is
very private for all.
Ethical theories like Utilitarian, Duty based, Virtue are used to maintain the ethical approaches
Utilitarian (Consequences based), the company take any decision related to the digital
marketing, like which type of content they provide in their advertisement. So outcome or result
of their decision is judged according to the ethics or unethical.