Digital. Marketing. Strategy. Electric. Skateboard. Ele

Digital Marketing Strategy
Electric Skateboard

• Electric Skateboard refers as the fast and
simplest personal transport. The colorful boards,
the wheels and the stunts offers great sports life
(Fang and Handy, 2019).
• These boards are for young people who are
looking for a simple and stylish way to transport
in urban areas.
• It is an efficient and environmental friendly way
to communicate in cities.
Electric
Skateboard
Hub motors
Out-runner
motors

Product
• Electric Skateboard: personal transporter with relatively lower
price as compared to other market players to be launched
through online sale in next six months (Platt, 2018).
Price
• Finest price that is $1000 with extremely high-quality and
well-designed parts which are customizable.
Promotion
• Customer can buy it from online shopping channels including
Amazon and eBay. Mobile application will be available to book
and customize the product.
Place
• The future vision is to become leading product in Electric
Skate in the United Kingdom by attracting young customers
in major cities and building a loyal online fan base for the
products through likes and positive reviews.
Four P’S