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Digital Marketing Strategy - Assignment

   

Added on  2021-02-19

6 Pages1376 Words207 Views
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Digital Marketing Strategy
Digital Marketing Strategy - Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................3Development of a digital marketing plan....................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Digital Marketing Strategy - Assignment_2

INTRODUCTIONDigital marketing is the process and activity of marketing of products and services byutilising digital technology and tools, majorly on the internet, display advertisement etc. and byusing other digital medium and mode (Coupey, 2001). This assignment is based on IKEA whichis a Swedish international group that designs and sells ready to assemble furniture. Thisassignment will discuss about digital marketing plan of the company. TASKDevelopment of a digital marketing planOverviewIKEA is a globally known home furnishing retail organisation. It is a Swedishorganisation which was established in 1943 by Ingvar Kamprad and headquartered in Delft,Netherlands. It design and sells ready to assemble furniture, kitchen appliances and homeaccessories. There are 211,000 employees who making their contribution in operating thebusiness of this company all over the world. Marketing plan is encompassing representation thatoutlines the promotion and marketing endeavor for the forthcoming. In defines business actionsand operations which are considered in achieving particular marketing objectives within a settime period.Objective- The aims of the company is to aware the Thai market with the products and servicesof IKEA. The objective of this company are as following:The main objectives of this company is to set up the brand to Thai's market.To maximization in the sales, store visits, product trail and website visits. Making increment in the market share with the help of sales of the products and servicesof organisation.Market Research- It indicates to the process of find out the needs and demands of market andtarget audiences of the company. So that the management of receptive company can aware withthe needs of its consumers and design or offer products according to their needs.
Digital Marketing Strategy - Assignment_3

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