Digital Marketing Strategy for Natwest Bank

Digital marketing
strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Digital Marketing process...........................................................................................................3
Overview of the organisation......................................................................................................3
Situation analysis. ......................................................................................................................4
Competitors Analysis..................................................................................................................5
Market Analysis..........................................................................................................................6
Situation analyses with Direct Marketing. .................................................................................6
Digital business and digital marketing plan................................................................................6
Formulation of Objectives...........................................................................................................7
Implementation and control in DM marketing............................................................................7
STP approach..............................................................................................................................8
Marketing mix.............................................................................................................................8
Budgeting....................................................................................................................................9
Evaluation of digital marketing campaign: ................................................................................9
CONCLUSION .............................................................................................................................10
REFRENCES.................................................................................................................................11
Books and Journal.....................................................................................................................11

INTRODUCTION
Digital marketing plan is significant to formulate strategies and objectives which an
organisation desires to achieve. This strategy involve objectives and goals to take the b business
into digital success. There are various channels and sources that assist in an organization to
build an effective digital marketing plan. This assessment is going to carry forward on Natwest, a
major retailer of banking services in London, UK. The report is going to discuss about various
digital sources and its implementation on running successful digital marketing campaign
(BASHA, 2020).
MAIN BODY
Digital Marketing process
Digital marketing process consist formulation and implementation of what company
wants to achieve in order to be innovative and increase their sales. This plan considers the
aspects and objectives which Natwest regulate into their organisation so that they could attain
large customer base. Natwest will make use of various digital channels to establish their
objectives into well manner. They would use Facebook, Twitter, LinkedIn, YouTube to promote
their product into whole world through E-books and online vouchers. In order to build effective
plan Natwest first analyse its internal and external factors and identify the area of improvement,
so that objectives will set out and implement with full control. Digital process includes all these
influences factors so that plan and strategies will take high lead into market (Hirayama, 2019) .
Through digitally, the company will make desirable changes into their services and marketing
strategy. This plan involves 5 stages:
Mission: Natwest aim to provide effective banking services by maintaining minimum interest
rate.
Plan: bank needs to utilize their technical services into optimum digital business.
Optimize: the bank utilize digital channels like E-books, online vouchers and launching an
online app.
Measure: The plan will then measure by performance through online ratings and digital reviews
of customers on banking app.
Implement: the plan will be implement through promotional strategies through advertisement,
google and e-commercial platforms.