Digital Marketing Strategy for Johan Lewis: Opportunities and Recommendations

DIGITAL MARKETING STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Market strategy............................................................................................................................3
SMART Objective.......................................................................................................................4
Customer Persona........................................................................................................................4
SOSTAC Planning.......................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Market Research is define as an organized method of gathering information from various
sources so that company can make an appropriated market strategy. Along with this, it plays
very important role in business strategy and major factor in maintaining sustainability of
company in competitive market. Furthermore, the present report is based on Johan Lewis stores
is a brand that deal in departmental store throughout the Great Britain. The study will discuss
on the various opportunity available for this organization and recommended appropriate
marketing strategy in order to gain full advantage of opportunity.
MAIN BODY
Market strategy
Johan Lewis organization has an opportunity of selling wedding gift during the time of Covid
and it help the company in increasing overall sales. Moreover, for enhancing this opportunity
firm can make use of various digital marketing as it will allow to cover large area of market.
Along with this, digital marketing is the process of selling the services and products on
various online platform. However, in the time of pandemic it is one of the best strategy for
running the business. This will help in connecting with the customer and identify the taste and
preference that contributes in making the products according to their needs (Bala and Verma,
2018). Along with this, with help of this strategy it will also allow organization in covering
the local as well as international area of marketing that will results in increasing the brand
awareness of firm. However, there are various other tools and techniques that will help the
company in increasing the overall sales. Johan Lewis can make use of SMM strategy or
affiliated marketing that will help the firm in increasing large revenue. Along with this,
organization can manufacture wedding gift as it is not very easily available in the market at
cheap price and good quality. With the help of digital marketing it can easily make the product
according to the market trend that will increase the sales as customer prefer such product
more. Moreover, it should cover the local market and then move to international level. Along
with this, it should focus on customer young and middle age as it is more interested in
purchasing gift. It should focus on selling the product at high rate as it will help in
attracting large premium customer. However, firm should be focusing on high level income
group people as it will be manufacturing premium product. In addition to this, products will be