DIGITAL MARKETING STRATEGY TABLE OF CONTENTS Situation Analysis 1 Link Digital Business with Digital Marketing Strategy 1 Formulate Objectives2 Design implementation Plan to meet the Objectives 2 Budgeting Objectives3 Evaluate the Plan3 REFERENCES 4 Situation Analysis Next Plc is a British multinational clothing, home products and footwear retailers with more than 700 stores in more than 7 countries out of which 500 are in United Kingdom, 200 across Europe, Asia and Middle East (Mononen and et.al., 2019). Next marketing is