Devising a Digital Marketing Strategy for Mogford Ltd and Andrew Brownswords Hotel

Devising a Digital Marketing
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Relevant literature pertaining to digital marketing in the tourism and hospitality industries......4
Comparative analysis of overall marketing functions of organizations.......................................5
Digital marketing strategies and practices...................................................................................6
Recommendations for improving the marketing strategy............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Digital marketing, is known as online marketing, it refers to the activities that are
associated with the promotion of the brand to create a brand image of the company in front of the
customers of the company (Olson, and et.al ., 2021). It is identified as the digital communication
among the customers through various digital platforms including social media, web based
advertising etc. the aim of the report is to provide brief details about the digital marketing
strategy that a firm uses to increase the brand value and the recommendations for improving the
performance. Digital marketing helps in attracting the potential customer across the world. With
the digital marketing, the user can use the information for accessing the facilities they are
providing on the social media (Parvez, and et.al., 2018). Digital marketing is the best for
reaching the targeted customers. Through the digital marketing the customers now book their
tickets and access to all the information available on the social media. Development of the
technology has made it easier for many countries for enabling their marketing activities more
effectively and efficiently.
The current report will be based on the Mogford Ltd and Andrew Brownswords hotel.
Mogford Ltd is situated in the United Kingdom, and it is providing hotel services. There are 150
employees in the hotel and there are many branches in the UK. Andrew Brownswords hotel is a
group that owned many luxury hotels of the UK. It is a place with the ambience that attracts the
customer like uniqueness in the design of the hotel. It is situated in the centre of the city for
attracting the tourist.
The report provide for the literature review on the digital marketing in the tourism and
hospitality industry. It will further provide for the comparison between Mogford Ltd and Andrew
brown sword hotel. The marketing strategies used by them for increasing the brand awareness of
the hotel. Additionally, it will provides for the recommendation that these industries use for
increasing the brand value and improving the performance of the business.

MAIN BODY
Relevant literature pertaining to digital marketing in the tourism and hospitality industries
Digital marketing in the tourism and hospitality industries is the major source through
which the digital marketing is being undertaken and this helps in knowing that how the
hospitality industries are taking concern of ensuring that digital marketing activities are being
taken into consideration. Digital marketing is very helpful in the tourism and hospitality industry.
Digital marketing in tourism creates value of travelling being made easy at large scale. This
helps in ensuring that how effectively the travellers are enabling the functions and processes of
usage of digital marketing. The digital marketing helps in increasing the awareness about the
hotels and tourism industry.
As per Hristoforova, Silcheva and et.al., (2019), With the help of digital marketing, the
tourism and hospitality industry help in addressing the aspects of growth and development as
upgradation in the technology helps in knowing the various functions at large scale. Digital
marketing helps in knowing the customers and their needs and requirements which have been
addressed and identified.
According to Alghizzawi, (2019), Hotels undergo outstanding changes which helps in
addressing the aspects of growth and development in the tourism and hospitality industries. The
digital marketing technologies are growing so fast that the people are finding it easier to plan
their holidays effectively and appropriately.
According to Parvez, Moyeenudin and et.al., (2018), the strength of online networks
helps in addressing the aspects as to how effectively the tourism and hospitality industries are
taking concern of the growth and development which helps the business within the industry.
Main sources like email and web content enables in tracking the web content at large scale.
As per Gupta, (2019), The digital marketing tools which are Hubspot, MailChimp, Slack
are the major tools which helps in understanding the customer activities and searches for the
hotels and keeps in view the points which are important such as promoting the business of the
hotel industry at large scale in an appropriate manner.
As denoted by De Pelsmacker, Van Tilburg and Holthof, (2018), The tourism and
hospitality industries help in analysing and describing the aspects of growth and development
which is seen within the business at large scale. The promotion and advertising through digital
marketing helps in knowing that the Hotel businesses are on the verge of growth and