Digital Marketing Strategy – VODAFONE

Digital Marketing Strategy – VODAFONE

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Influence of PESTLE factors on the success of their digital marketing campaigns of
Vodafone..................................................................................................................................3
TASK 2............................................................................................................................................5
Effectiveness of the social web for building brands. Comparison between Vodafone and BT
Group plc.....................................................................................................................................5
TASK 3............................................................................................................................................7
How modern organisation Integrate traditional marketing with digital marketing to achieve
strategic objectives.......................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital marketing introduces to the advertising delivered via digital channels. These
channels are search engines, social media, email, mobile apps and websites. These are the
effective channels of digital marketing that will helps an organisation in endorse of its brands,
services and goods. There are different strategies of digital marketing which are ssearch engine
optimization (SEO), Pay-Per-Click (PPC) marketing, webinar production. Content
marketing (Blogging & Article Writing), downloadable content offerings (eBooks, Whitepapers,
Webinars), email marketing, social media marketing and video production. All these are main
strategies of digital marketing that helps business organisation in promoting and marketing of its
products or services in marketplace (Kingsnorth, 2019). For this project, Vodafone is a given
British multinational telecommunications company. Company was founded in 1991 by
Ernest Harrison and Gerry Whent. There are some tasks that will be required for completing this
project. Information of these tasks includes PSTLE factors, effectiveness of the social web for
building brands and modern organisation Integrate traditional marketing with digital marketing
to achieve strategic objectives. These are important information that will be needed for
competing this project.
TASK 1
Influence of PESTLE factors on the success of their digital marketing campaigns of Vodafone.
PESTEL is model which effectively organisation utilised in order to achieved goal
and objective of company. These frame work mostly company utilise to gaining
competitive advantages so on that basis company developing new strategies so easily
exploit market opportunities. In reference of Vodafone utilise strategy in effective and
efficient way and they analysed PESTEL model effectively because there are so many
factors influencing due to organisation expand their business operation. There are so
many factors which are discussed below.
Political-: Political factor essential factor which organisation effectively utilised in order to
enhancing profitability in near future. It includes various laws and regulation which governed by
government. Macro environment factors affects various condition of company because so many
opportunities are present in external environment. The political condition of UK is strong and

stable so they increases various opportunities. Vodafone remote various opportunities due to
free trade policies & stable political condition. It considered as organisation to grow as well as
political problems cannot affecting business operations in these countries. Government provides
various traffic plan regulation and limitation which company adhere to follow them and
accordingly offered plan to customers.
Economic factors-: These factor basically indicates market and industry conditions and
they impact business model. The United states has strong and stable economic condition on that
basis Vodafone has wide options are available to grow and success of business. There are ample
number of options are available in order to rapid growth of economy so organisation easily
expand their business operations, activities and functions along with higher disposable income
provides opportunities to sell company's traffic plan on higher rates (Kosasi and Yuliani, 2017).
Manger of organisation developing new strategies regarding support for growing the business
technology. It includes operates the functions in that way to fulfil all economic condition and
generating more sales revenue.
Social factors-: Under these factors refers to influences consumer behaviour and
expectation as well as it includes values, belief, religious and traditions and attitude towards
product and services. In context of Vodafone, right use of traffic plan and their product as well as
services so increasing revenue of company, enhancing productivity and demand for company
product and services.
Technological factors-: These factors influencing company functions in order to set
criteria at marketplace. It includes various kind of advancement technology which utilise
organisation and they affect business condition and situation. These technology factor involves
so many trends and changes which affect business model in order to Vodafone uses those
technique which affect other telecom industry. There are plan more feasible and reliable so
customer easily get purchased. There are so many other factors such as growing mobile market
increasing technological integration in business which all are things increasing opportunities for
company. These are techniques help to business for growth and success in market and gaining
competitive advantages (Key, 2017).
Environmental factors-: These factors help to business in order to sustainability of
business. Organisation conduct operations and activity these factors plays major role. In
relevance of Vodafone, it provides those product and services to customer which are not adverse