Digital Marketing Strategy for Tottenham Court Rd London

This assignment focuses on creating a digital marketing strategy for Tottenham Court Rd London, with a specific emphasis on utilizing email marketing as the primary means of customer engagement. The goal is to devise an effective plan that promotes and advertises the commodity in the market.

DIGITAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6

INTRODUCTION
Digital marketing plays a very crucial role in the present time by which corporation can
easily promote and advertise the product and services in the market. It is a procedure of
promoting and selling the commodity and service by use of several channels like email,
Facebook, Twitter, search engine marketing etc. The present report is based on Simbound which
is a digital marketing simulation (Aaker, 2011). This system is also used as a platform support
for online competitions and hiring assessment. In this current report, significance of the range of
digital marketing techniques like search engine marketing advertising, email marketing etc. have
been systematically discussed with respect to Tottenham Court Rd London. With the help of
digital technology, company can easily develop the digital marketing campaign with the budget
of around $15000. The company is required to earn maximum profitability in the business by use
of several techniques like email marketing, search engine marketing, landing page development
etc.
MAIN BODY
In the present time, technology is continuously improving which is directly affecting the
performance of business unit.
In the UK market, consumers are becoming ever more comfortable using their mobile devices
for retail purchase. Tottenham Court Rd London is going to develop the digital marketing
campaign along with the budget of around 15000. Cited venture will use several techniques such
as email marketing, search engine adverting, landing page development and optimization.
In order to gain the effective success in the competitive market and earn maximum
profitability, corporation is using Simbound simulation through which it can more effectively
perform digital marketing activities and functions. It is a content experience that includes
simulation games and course ware techniques. This system is also used as a platform support for
online competition and hiring assessment (Edward, 2000). In order to promote and implement
the digital marketing campaign, corporation will focus on several techniques which are discussed
below-
Search Engine Advertising- This is a method of placing online advertisement on the web pages
that present outcomes from search engine queries. It is possible to pay a search engine for a
placement in certain search results. It is a form of internet marketing that involves the promotion
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of websites by increasing their visibility in search engine results pages primarily through paid
advertising.
 Email marketing- This is one of the essential techniques of the digital marketing through
which corporation can easily promote and advertise the commodity and get touch with
customers. In this method, company uses email option in order to inform the message to
customer regarding the product and services. It is the act of sending a commercial
message typically to a group of people by use of email. This usually involves using email
to send advertisements, request business and solicit sales or donation and is meant to
build loyalty, trust and brand awareness (Halal, 2003). With assistance of the email
marketing, Tottenham Court Rd London can easily get connected with customers and
inform them about product and services. It is the best way to promote the product and
services in market. This is also very secure and effective method to announce information
about commodity. By use of these criteria in digital marketing, Tottenham Court Rd
London can promote marketing campaign.
 Landing page development- This is another one of the significant method of the digital
marketing by which corporation can easily promote and advertise the commodity and
services in the market (Kumar, 2010). Landing page is the website pages which is
optimized for campaigns such as pay per click, email marketing and so on.
Digital advertising is a term used to represent the coordinated marketing services implement for
draw in, connect with and change over customers on the web. In this procedure, organisation use
numerous channels, for example, content promoting, influencer marketing, SEO, web-based
social networking and web based publicising to help brands associate with customers and reveal
execution of advertising program continuously (Merriam, 2009). In other words, one might say
that computerised marketing is process through which organisation can offer and advance its
item and services with utilisation of online instruments, for example, e mail, web-based social
networking, SEO and different channels of web. Purchasers can get to data about item through
online mode whenever and wherever they need. Customary marketing is a procedure of offering
and trading great and services with the help of print ad, pamphlets, bulletins and other print
media of advancement. In other words, one might say that it is an old strategy for advancing and
promoting item in the market. It is about conventional methodology to convey organisation item
to end customers. Then again, digital marketing is to a great extent not quite the same as the
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conventional advertising since it utilises different web directs with a specific end goal to advance
item in the market. One might say that digital marketing is a web based promoting through
which merchant present items by online modes. Customary promoting utilised on the stages like
radio, TV or paper. Then again, computerised advertising pick online stage for the scope of item,
for example, web-based social networking, email and different methods of web. It will
dependably be accessible on the web and individuals can become acquainted with about it at
whatever point they require it. In the computerised marketing, website composition and site
administration assume an urgent part keeping in mind the end goal to make it powerful and
effective (Nykiel, 2007). To declare data about item and services on site pages and site
organisation needs to refresh it at consistent premise. Customer can get right data and right
updates just when organisation makes a viable and suitable sites on web. Appealing sites can
expand vast quantities of customers.
As per the above discussion it has been analyzed that there are several methods and
techniques that assists to the cited venture in promoting and advertising the digital marketing
campaign in the market. Simbound game is systematically applied in this company in order to
promote the digital campaign in the market. With help of the Simbound game, company have
effectively understood the various kinds of methods and strategies to promote the services in the
market. In addition to this, with help of this Game, every member in a team can effectively
analyses the situation and draw a perfect solution of the problem. Furthermore, search engine
marketing is effectively used with help of Simbound game by which company can easily analyze
the situation and use several strategies to promote the services and product in the competitive
business environment (Whittaker, 2009). Tottenham Court Rd London will use the search
engine optimisation technique in order to promote the commodity and services in the market.
This is another most fundamental and simple stage of web promoting through which enterprise
can draw in the client consideration towards their sites. It is a system of methodologies,
procedures and strategies used to expand the measure of guests to sites by getting a high
positioning arrangement in the query item page of a web crawler including Google, Bing, hurray
and other web crawler stages. It is a technique of systems, device and strategies used to expand
the measure of guests to sites by getting a high positioning situations in the query items page of
an internet searcher like hurray, Google, Bling and other web index medium. Refered to wander
can pick up the high positioning of guests with help of this internet searcher optimization. Search
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engine optimisation (SEO) is the way toward upgrading your online substance so a web crawler
likes to demonstrate it as a best outcome for pursuits of a specific keyword. SEO is the
enchantment you need to chip away at your article keeping in mind the end goal to make Google
liable to incorporate your post as one of the best outcomes at whatever point somebody scans for
that keyword. This sort of SEO centers around streamlining your substance just for the web
search tool, not thinking about people by any stretch of the imagination. (Wilson, 2001) Since
there are heaps of approaches to curve and break the standards to get your destinations to rank
high, these are a prime route for dark cap SEOs to make a couple of thousand dollars quick. At
last, this approach brings about ineffective pages that regularly get prohibited quick. It will
regularly prompt serious discipline for the advertiser, demolishing their shot of building
something supportable later on.
In order to effectively perform on the digital world, Tottenham Court Rd London have to
implement the several elements of digital marketing. As it has identified that world of digital
marketing is complex and it is very important for the company to effectively understand several
strategies and criteria to organise each activities of digital marketing in an effective manner so as
right solution can obtain in right manner. (Gautam, 2012) In order to organise the digital
marketing campaign, company hand to understand and implement the several elements of the
digital marketing. These elements of the digital marketing are discussed below-
 Content- Content is one of the very important aspect in the digital marketing by which
corporation provide the information about the product and services in the market. It is
very essential for corporation to provide effective content about the product and services
on the internet along with keywords and titles tags for the search engine optimisation. It
is very essential for use the incredible content to send out in the email marketing to get
people attention (Shih, Chen and Chen, 2013). It is very important for the company to
provide the attractive and effective information on the internet web page so as they can
deliver appropriate information to this customer about the services. Only web page is a
source which provide the information about service so it is very important to use the
effective contents regarding the commodity and services.
 PCC campaign- A PPC campaign is another one of the valuable technique for keyword
research. A pay per click campaign provides the company to the top of the search results
instantaneously. PPC is utilized as a part of internet promoting. These promotions create
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income for web distributes when visitors last post on an advertisement. Cost per click is
another name of pay per click. It is a limited time device which aid oversee traffics on
website pages. Pay per click is computed by separating the publicizing cost by the
quantity of snaps created by a commercial. Web crawler publicizing is a stand out
amongst the most well known type of PPC (Zarrabi, Nazari and Akbari, 2014). This
instrument is a practical measures for company which increment particular look choice
for association. The notice are transferred on Google and are shown when the catchphrase
is composed. PPC crusade comes about are anything but difficult to gauge PPC is
straightforward and can create tarffic rapidly It permits full control Commercials through
PPC can be balanced effectively PPC Advertisements are financially savvy. PPC can
produce garbage movement Crusades are not generally effective It has a considerable
measure cost if crusade are not oversee appropriately.
 Social media strategies- Online networking is presently turned into an extensive stage for
the different associations so they can without much of a stretch market their items and
administrations effectively (Carrigan, 2005). In this unique circumstance, web assumes a
vital part which expanded the correspondence between the objective individuals and an
organization. Social media networking is tied in with conveying, interfacing and building
a decent association with web-based social networking clients Facebook is a long range
interpersonal communication webpage for the unique individual however now it is
likewise utilized by the organizations. It is a most famous instrument which is utilized as
a part of stay in contact with the companions and refresh different occasions and different
things. Twitter is characterized as a miniaturized scale blogging. In this online
networking promoting webpage, client of Twitter send a few Tweets which is much the
same as a content informing in 140 characters. This is the best element of the digital
marketing that can use by the Tottenham Court Rd London in order to implement the
digital campaign for achieve extreme success and profitability in the market. By use of
the social media platform, company can promote the services and commodity in more
fast and frequent manner. On the social media company can also get the customers
review, feedbacks and comments regarding the services.
As per the above discussion it has been analysed that there are various kinds of element in the
digital marketing that will help to the Tottenham Court Rd London in promoting its digital
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campaign in the market. With help of the Simbopund game, company can effectively implement
several techniques of the digital marketing. Cityed venture can use the following stages at the
time of implementation of the search engine marketing for implement the campaign of the
digital marketing. Following are some stages that is used by corporation in order to implement
digital marketing within the business enterprise-
 Content creation- In the first stage company can create the content regarding the product
and services on the internet so as customer can effectively get detail knowledge and
information about subject.
 Search engine marketing- Once the page content is created then in the next stage
company will engage with search engine marketing under which digital marketing
manager conducts comprehensive keyword research and select the words and phrase that
are most relevant for the site and most popular with the prospect and customer searching
for the product and services online (Roberts and Zahay, 2012).
 Social media marketing- In this activity company can create its own page on the several
channels of social media such as Facebook, twitter, You Tube etc in order to launch the
commodity and services in the market. With help of several techniques, company can
easily get touch with customer and provide information to them regarding product and
services.
In order to implement the digital marketing element in more effective manner, company can
follow the following recommendations. Following are some criteria through which cited venture
can perform more appropriately at the time of implementing digital marketing campaign-
 Review and revamp the digital marketing strategy- This is the best strategy to improve
the digital marketing implementation within the business under which company have to
fall into the erroneous pattern of rolling over their marketing strategies. (Fritz, 2013.)
 Hire third party digital marketing company-Company should hire the third party
company for effective implementation of marketing campaign so as each activity will
effectively perform at workplace.
CONCLUSION
From this entire report it has been concluded that digital marketing is the best strategy to
promote and advertise the commodity in the market. With assistance of the email marketing,
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Tottenham Court Rd London can easily get connected with customers and inform them about
product and services. It is the best way to promote the product and services in market.
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REFERENCES
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