Importance of Digital Marketing

This assignment highlights the importance of digital marketing, emphasizing its usefulness in increasing profit and growth for organizations. It discusses how digital marketing is essential for understanding current market conditions, analyzing rankings, and improving environmental conditions. The assignment also touches on social media marketing as a part of digital marketing, promoting products, goods, and services.

DIGITAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
1. Importance of digital marketing and their tools and techniques........................................1
2 Tools and techniques to measuring the performance.........................................................2
4. online display advertising campaign for apple Objectives of online campaign : ..............4
6. Email marketing process. ..................................................................................................6
6.use key social channels ......................................................................................................6
7.how mobile marketing can be use ......................................................................................9
8.Digital marketing and anaytics .........................................................................................10
9. DIGITAL MARKETING STRATEGIES AND TASKS ................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Digital marketing is the kind of secure technique through which institution promote their
product online and earn maximum profit. Online marketings consider as key success of the
organization in today's time companies grow with the help of digital methods such as search
engine operation, social media marketing (Ryan, 2016). Apple company which is basically
located in united kingdom is help to some charitable trust is useful to poor people. It helps to
increase brand image, profit, customer satisfaction. Current assignment is based apple which is
an American multinational firm. In the present study different tools and techniques of digital
marketing will be explained. Strategies for marketing of products and legal constrains will be
described in this report. Furthermore, assignment will .
TASK
1. Importance of digital marketing and their tools and techniques.
In current market situation the Development of the internet has change the market
scenario. The online marketing offers various platform to attract millions of customers in
minimum efforts(Armstrong 2015.). Organization like Apple earn a million dollars per month
by using the resources of social selling for example they use the mobile wallet, apple pay and
customer data these are the new digital tools using by apple (Ryan, 2016). These all techniques
overcome the problem of traditional marketing where buyer invest their lots of money or time on
the same product.
Tools and techniques of digital marketing
 Search engine optimization : Search engine optimization is the famous technique
in digital marketing. Most of the tariff on the internet reach their destination by
search. It is very important for a establishment to perform well in search engine
results and to get maximum attraction of buyers. Search engine techniques helps
to customers and maintain the trust on the company(Leeflang, Verhoef,
Dahlström, Freundt,). For example Apple company, this company comes at the
first position in mobile technology when customer search the most famous mobile
technologies they see only first name on top that is apple because most of the
traffic are search for apple.
1

 Email marketing : Email marketing is the very famous and well managed
techniques by which company attracts more new clients. In email marketing
companionship sends a beautiful and attractive email about their likes and dislikes
to the buyers. The company will earn through email marketing and help poor
people or chartable trust. In Online marketing when customer search about the
particular product and registered itself with the company site after that according
to its search, company send their likes and dislikes product and attracts towards
new products(Armstrong, Kotler, Harker, and Brennan). For example apple when
apple launch new phone or services they start promoting their new product by
sending emails to their exiting customers to attract towards the product. A right
message generates a big lead and helps to maximize profit.
 Social media marketing : social media marketing is the technique which gives
maximum profit to the company social media marketing includes different social
sites like Facebook, Instagram, twitter. All such tools help charitable trust and
improve poor people education and company will focus on it. The Company
invests huge amount of money in social media marketing through which they
attract number of customers they invest in Facebook for product ads and keep
popping to the customers for new products.
In traditional times when there was no source of digital marketing when companies
promote their commodity by promotional activities like advertisement in newspaper, T.V,
magazines. these promotional actions take much time and cost but now digital marketing
techniques replace the traditional marketing and increase market development.
2 Tools and techniques to measuring the performance.
Performance of the company depends upon the customer satisfaction. Buyers are the key
success of the company which is required for the organisation growth. For example Apple
company. This organisation known for its highly qualified technology products like they provide
iPads, iPhones, mack book, laptops. The first technique or tool is Customer satisfaction this helps
to measure company performance(Lanz and Carmichael 2015). Apple products are attract
premium customers because of its high ranged prices. But this tool analyse that this highly range
products couldn't satisfied middle or lower class customers. On the other hand Samsung
2

company supply various services or different types of mobile phones at different range that
would be affordable for middle or lower class customers. According to this technique apple fails
to achieve full satisfaction of the customers as compare to other technology firms. To overcome
from this problem they adopt lower price strategy to attracts middle class customers.
Quality management is the second tool to identify the performance of the company.
Quality of the product show the existence level in the market. In the organisation it is very
important to maintain quality products and services for the clients. Apple technology provide
high competent products and services to their customers and earn maximum net income. With
the help of this income company will provide good work for poor people and donate some
money for charitable trust. Customers wants apple products on the basis of its various
dimensions like software programs.
Slim body feature, A10 chip, stereo speakers, water resistant, no headphone jack, best deal on
watches different attractive colours, brighter display, longest battery life.
Product and services of the company is the key tools by which company earn profit every
company provide different product and services to pull maximum buyers like apple organisation
this company provide phones, laptops, earphones etc.(Chaffey Smith and Smith 2013). On the
other side Samsung this company provide phones, laptops, fridge, television etc. because of
product segmentation company increase customer trust and long term relation.
3 Effective PPC strategy to increase visibility of search engine.
Pay per click is the model of internet in which company maximise customer visits.
Company should make new different innovative ads by which customers get attracts. Pay per
click is the way through which company get attract customers for their products. These strategies
is use to charitable trust in the organisation. In the context of apple company increase more
search engine optimization by creating such exciting offers discount coupons and suggestion
reviews of the customers. Digital marketing is the very innovative and creative platform for the
organisation to pull more customers on the site
pay per click is the very effective investment from the company where they get good rate
of return large number of customers get engage with online sites many organisation give ads on
social sites on emails to promote their products. Apple pull large number of clients from pay per
click but this platform is not suitable for middle or lower class customers they don't give that
much interest because of its high price for those customers they also offer some schemes and
3

exciting offers so that they start thinking of purchasing(Tiago and Veríssimo 2014.). Pay per
click helps to increase maximum growth also company give first registration benefit on the site
through this strategy company attracts more customers and increase search engine optimization
apple has wide scope and good brand image by which they earn maximum attraction of the
customers. These are the techniques by which they increase their profit on digital marketin.
4. online display advertising campaign for apple Objectives of online campaign :
 online campaign helps company to grow or increase the brand value in front of
the customers.
 It helps company to increase the range of selling these types of campaign helps to
aware customers about the products every customer wants different innovative
things so that they poke itself to purchase that product.
 It assists to increase more awareness among new or existing customers
 it helps organisation to increase brand image these campaign provide new offers
and deals for the customers so that they attract and take initiative towards
company
 Campaign should be related to the customer needs and wants.
Online campaign for apple company he main issue of apple is that they attract higher
class customers because of their premium price(Signori and Flint 2016. ). Company organise
online campaign which is the main objective is to attract lower middle class buyers. Company
launch new product on Christmas only for low priced buyers now the campaign to promote this
product is company give Christmas offers and give some offers and coupons by which company
promote their products properly this campaign generate maximum customers and maximum
attraction. Campaign should be according to the customers wants and needs the main point of the
campaign is to attract middle class customers so that they can afford apple products at low range
company always consider customer needs and wants.
5. E-mail marketing process and its importance
Email marketing is the process in which company sends beautiful messages to the
existing customers and attract new customers. Email marketing is the sources of online
marketing which includes less cost and requires minimum time. Process of email marketing are
4

planning marketing strategies : First step of email marketing is to identify the market
situation and make effective strategy. it is important to set the goals for which company wants to
take email marketing for example apple attract premium customers so that they create their
content accordingly and make sure that they provide full and proper knowledge to aware about
the product the main purpose of the strategy is most important to achieve the target.
Collection of data: after deciding the objective the second step would be in email
marketing is to collect customer data. This data for email marketing is the source to reach
customers. So. It would be convenient to send information to them.
Database information : after collecting data the next step to analyse the data that it
contains all information or not like (first name, last name, gender, or age) this data is important
for send email on the basis of age, gender.
Concept of email : The purpose of collecting data is to aware customers for new product
and services and give the information about new offers for example before launching the new
phone apple company start promotional activities by sending the email to the buyers.
Emailing set up : After preparing the content of email next process is email set in this
step all the things are done like header and footer, sender address, subject line.)
Evaluate mail : In the next step after email set up evaluate email. This is the last process
of email marketing in which the message response would be analyse and identify the feedbacks
Opportunities in email marketing : Email marketing tool is very effective and time
reducing process but from this process company increase their product awareness among the
different customers and helps to identify their future profit. Benefits of email marketing is
increase brand image, profit maximization, include less cost, low time cost.
Effectiveness tools : effectiveness tools of email marking which helps company to growth
email marketing helps company to identify the needs and wants and key features that customer
wants. For example apple company email marketing gives the customers feedback on the
particular service(Stone and Woodcock 2014.). It also helps company to develop the product
strategies on the basis of age, gender. Email marketing increase the search engine optimization of
the company like apple give company link with the email so that customer easily visit the site
and know about the company generally this campaign generate to attract new customers.
5

6. Email marketing process.
APPLE
Apple is a one of the best American multinational corporation. Apple company working
in social media marketing as well. In each online company there are use social media marketing.
SOCIAL MEDIA MARKETING :- Social media marketing is best way to promote online
business now a days. Social media market is the form of internet marketing. Now a days there
are social media marketing is very important to promote there products and serves. Social media
marketing can we say in three format :-
 earned
 owned
 paid media
All three is main point in social media marketing. This basic term is used because the social
media marketing is
 Earned :- online marketing is earned because there are one online website can
earned there reputation with the help of there reviews, comment, likes etc. all are
very important to solve there problems in online store. When it come to brand
content etc. . Apple corporation is use all the key elements to solve there
problems.
 Owned :- Owned means any web protest that can you be control and run. Block
site and social media channels are the example of owned media. Apple
corporation media can be focus all such uses of media marketing or social media
marketing.
 Paid media :- Paid media means paying to promote content in online market or
say that pay for it to promote more and more. Pay per click and display adds and
effective.
6.use key social channels
There are all the main important terms to use in online as well as social media marketing.
In social media marketing there are lot many stages are there to understand work easily.
The stages are as follies...
 Audit your current social presence :- Before any on can start a new web page.
Any one cay see that where they are in market and how much they earn it. Apple
6

corporation is worlds biggest information technology company to face all this
problems when it was start new corporation. In social media marketing this is the
first stage to analyse .
 Document who you are idle customer :- This is second stage to use social media
marketing in this stage apple corporation is forces that what's your customer in
particular market. In this situation there are company will be use segmentation of
market acc. To there age, sex, income, taste, location etc. . This is the best
situation to face each and every group in the organisations(Järvinen and
Karjaluoto 2015.). And apple corporation can use this terms each and every time
to remove our barrier in particular market.
 Create a social media mission statement :- After the segmentation of market is
next work is create a social media market for future days. This is the big step to
see future with help of social media. While crating some page make sure you put
some into it. Apple corporation is complete to do such kind of work at the time of
start a new business.
 Identify success matrix :- This is very important to identify the success matrix in
the market with the help of such kind of work. There are some terms to be used
while at the time of judge a success meter is rates, research , brand mention , total
shares etc . This is very important to solve problems altered to there growth in the
online marketing.
 Invest in social media management tool :- APPLE Corporation is always ready to
invest in such activity to promoted our brand in the whole market. One of the best
way of social media management tool is the ability to schedule post on time when
it needed in the market(Ryan, 2016). How to mange such kind of activity in
online market that all the things can handle properly.
 Track , analyse and optimise :- After the investment in such kind of filed it is
important to track that filled in day to day life and analysis means to proper
analyses of each activity on time or before time and time to time in social media
marketing. Tracking is very important part is check the result where we are and
where we want to be in future acc. To this situation in online market.
There is all the seven stage in the social media marketing which apple
7

Corporation is used to achieve that success.
There are lot many social channels to achieve that part of traffic to achieve success in that field.
Social channel can also say that traffic platform in such activity. They channel are as follows...
 You tube
 twitter
 Instagram
 Linked in.
 face book
 what's app
There are lot many platforms to use for the promotion of online market and achieve
success. With the use of all search social media site apple company is focus on some charitable
work is help full to the organisation like some part of income will be donate all kinds of good
works and its beneficial to the society. There are lot many advantages of social channels to
achieve a growth in the market. The advantages are as follows...
 Increaser brand awareness :- one to the most important part is increase the
brand awareness in the online market . Because brand awareness is very
important to solve all kinds of problems in the online market. Brand
awareness is increase with the help of social platforms in the market.
8
Illustration 1: Digital marekting 2017

 Gain valuable customer :- one of the most basic formula used by apple
corporation in online market is to use more and more customer to increase
customer traffic or gain only valuable customer is the market.
 Provide rich customer experience :- If you are in not social media most of
the customer is not rich to there company or there products in the online
market(Armstrong, 2015.). So rich each and every customer is very
important to solve every problems is related to online market. Apply
corporation can use social platforms and social platforms increase to profit
and good will in the online market.
 Increaser website traffic and search ranking :- one of the best way to
increaser the traffic of online market and reach specific audience in online
market with the help of traffic platforms. Apple corporation is use all such
kind of activity to solve problems.
7.how mobile marketing can be use
Mobile marketing
Mobile marketing is much important in all the online or we can say information
technology corporations. Apple corporation is one of the biggest information technology
company in the world nowadays. In each and every company is important to use mobile network.
Mobile marketing :- Mobile marketing is multi channel online marketing techniques. It is
use because with the help of mobile marketing can reach specific audience to there smart
phones , tablets or any other related devices. Mobile marketing is very important to solve any
problems is few minutes. Apple information technology corporation is used mobile marketing
can solve every problems related to there customer and other. Even customer can also handle any
problems like location, address, opening time and closing time and contact no. etc(Leeflang
Verhoef Dahlström and Freundt 2014). all this kind of problems can be solve with the help of
mobile marketing.
Digital marketing strategies is important to solve a problem in the organisations realted to
online work but mobile marketing is the part of digital marketing.
Mobile marketing as a integrated as a part of the apple corporation. There are some points
related to mobile marketing integrated as follows..
9

 Make your website appearing fast and functional on any mobile dives :-
One of the most important reasons is to make your work fast in any
location. Overall digital marketing there are mobile marketing is a part of
digital marketing . Mobile marketing can use in any ware without any
problem to solve any problems related to business.
 Give customer grate secretion of deal with mobile marketing :- With the
help of customer satisfaction mobile marketing is useful things to solve
any problem or any type of deal done it. With the help of mobile
marketing customer can see company overall performance .
 Take advantages of QR code :- QR take customer to your online marketing
channels once a smartphone is scan after that QR code is your offline
marketing material on digital marketing.
 Boost your sales by knowing there location :- mobile marketing is helpful
at the time of to know your location and solve all the problems. You can
pinpoint which of your customer need to boost it. Mobile marketing can do
work easily.
In mobile marketing is the best part of digital marketing. In mobile marketing there are
lot many works are as follow...
▪ SEARCH :- In digital or can say mobile marketing there are best
part is a search it . Search means any location or address you can
reach there to search with mobile and reached there with the help
of digital marketing.
▪ Proximity marketing :- Mobile marketing can we say that
proximity marketing to send short trams SMS or GPS system this
GPS system is very important acc. To government norms etc.
8.Digital marketing and anaytics
DIGITAL MARKETING
Digital marketing is big task to each and every organization. Marketing of product and
serves using the digital technology. Apple corporation is the biggest information technology
company in the world. This organization uses mobile marketing, display advertising and many
more techniques to run business well.
10

Apple corporation use many more digital strategy to go successful in futures are
as follows...
 Web analytics :- At the end each company can be forces on how many
customers can visit our site and covered by making it punchers in the
market, filling out the form and pick up the phone in online ways. In this
web analytics they are focus on overall development in the organizations .
Web analytics are based on the total web analysis. In web analytics show
overall results likes and dislikes, page view, how to move the page etc .
All the results can be found with the help of web analysis.
 Social media analytics :- Social media analytics can help us to generate
more data and analyse on them . In social media tool help apple
corporation to share there advertisement in social sites like twitter ,
Facebook. Instagram etc (Signori and Flint 2016). In all the social media
site can help us to do work very fast and productive manner. Social media
analysis is always to gaining traffics and promoting your brand in broad
way.
 Customer analytics :- Customer analysis can help us to maintain all the
customer review . Customer review can help us to information about there
organisation. Customer analyse can help us to improve performance and
other thing which apple corporation can do every month with the help of
customer analytics etc. if apple corporation like some date the store in
customer relationship management software(Armstrong Kotler , Harker
and Brennan 2015.). This software is very important to analysis the
customer report at the end and also show which customer you like or
dislike in online market.
There are all digital strategies analysis to understand the
company work and there growth in market.
There are some apple corporation tools and platforms to use them to measurer company
performance are as follows :-
 Family interface :- An apple corporation there are all the office members
are work together and like family members.
11

 Powerful hardware and powerful result :- An apple organization there are
all the online software are powerful and powerful result is outcome. This
tool will be helpful to analyse company performance in the market. All the
monitoring process can be handle will be depend on this software.
9. DIGITAL MARKETING STRATEGIES AND TASKS
Digital marketing is not a single work in digital marketing there are lot many tasks or can
say activity are inculcated. Digital marketing is use lot many activities to complete a task for a
successful manner. An apple organisation they based on digital marketing nowadays because in
each and every activity can complete a task for a long period(Lanz and Carmichael 2015.).
Digital marketing is inculcated mobile phones etc. to use with it. With the help of digital
marketing use some money for some scholarship in university and colleges. This will help to
increase brand image and increase goodwill. for some Nowadays there are in apple corporation
is based in digital marketing to complete a each and every task.
In digital marketing there are so many tasks to complicit this types of activity are as
follows:-
 Social media marketing :- In social media marketing there are inculcated
lot many activity start with to create a new website and promote products
and services on that website. Social media marketing helps us to increase
the fan following in market and promote a brand in the market. In social
media marketing is main aim is to increase the awareness of the products.
CONCLUSION
As per the above statements the conclusion is digital marketing is important rather
than the traditional marketing because digital marketing more useful nowadays to increase
profit and growth of the organisations. Digital marketing is useful analyses ranking test in
current market condition . In digital marketing use some tool and techniques to understand
current market situation. Apple company will focus on different tools and techniques to improve
environment condition. Apple corporation may focus on this digital marketing to improve there
performance. In the field of digital marketing apple corporation can focus on customer or in
cares profit earning and market share ratio. An apple corporation will be focus all sectors like
12

segment etc. based on digital marketing. Social media marketing is the part of digital marketing
to promote products goods and services. At last digital marketing is more useful nowadays .
13

REFERENCES
Books and Journals
Armstrong, G. and et.al., 2015. Marketing: an introduction. Pearson Education.
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Chaffey, D., Smith, P.R. and Smith, P.R., 2013. eMarketing eXcellence: Planning and
optimizing your digital marketing. Routledge.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management. 50. pp.117-127.
Lanz, L.H. and Carmichael, M., 2015. Digital marketing budgets for independent hotels
Continuously Shifting to Remain Competitive in the Online World.
Leeflang, P.S., Verhoef, P.C., Dahlström, P. and Freundt, T., 2014. Challenges and solutions for
marketing in a digital era. European management journal. 32(1). pp.1-12.
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer
Model for the communication industries. International Journal of Information
Management, 34(2), pp.65-73.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Signori, P. and Flint, D.J., 2016. DIGITAL MARKETING INNOVATIONS AND THEIR
ROLE IN SERVICE ECOSYSTEMS, THE EXCHANGE OF VALUE AND SOCIAL
IMPACT. Tiziana Russo-Spenaand Cristina Mele. p.259.
Stone, M.D. and Woodcock, N.D., 2014. Interactive, direct and digital marketing: A future that
depends on better use of business intelligence. Journal of Research in Interactive
Marketing. 8(1). pp.4-17.
Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business Horizons. 57(6). pp.703-708.
Online
<https://www.techieweb.in/course/digital-marketing-training-nagpur> digital marekting 2017

2