Significance of Digital Marketing Techniques : Report

Added on - 22 Jul 2020

  • 11

    pages

  • 3079

    words

  • 5

    views

  • 0

    downloads

Showing pages 1 to 4 of 11 pages
DIGITAL MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................6
INTRODUCTIONDigital marketing plays a very crucial role in the present time by which corporation caneasily promote and advertise the product and services in the market. It is a procedure ofpromoting and selling the commodity and service by use of several channels like email,Facebook, Twitter, search engine marketing etc. The present report is based on Simbound whichis a digital marketing simulation (Aaker, 2011). This system is also used as a platform supportfor online competitions and hiring assessment. In this current report, significance of the range ofdigital marketing techniques like search engine marketing advertising, email marketing etc. havebeen systematically discussed with respect to Tottenham Court Rd London. With the help ofdigital technology, company can easily develop the digital marketing campaign with the budgetof around $15000. The company is required to earn maximum profitability in the business by useof several techniques like email marketing, search engine marketing, landing page developmentetc.MAIN BODYIn the present time, technology is continuously improving which is directly affecting theperformance of business unit.In the UK market, consumers are becoming ever more comfortable using their mobile devicesfor retail purchase.Tottenham Court Rd London is going to develop the digitalmarketingcampaign along with the budget of around 15000.Cited venture will use several techniques suchas email marketing, search engine adverting, landing page development and optimization.In order to gain the effective success in the competitive market and earn maximumprofitability, corporation is using Simbound simulation through which it can more effectivelyperform digital marketing activities and functions. It is a content experience that includessimulation games and course ware techniques. This system is also used as a platform support foronline competition and hiring assessment (Edward, 2000). In order to promote and implementthe digital marketing campaign, corporation will focus on several techniques which are discussedbelow-Search Engine Advertising- This is a method of placing online advertisement on the web pagesthat present outcomes from search engine queries. It is possible to pay a search engine for aplacement in certain search results.It is a form of internet marketing that involves the promotion1
of websites by increasing their visibility in search engine results pages primarily through paidadvertising.Email marketing- This is one of the essential techniques of the digital marketing throughwhich corporation can easily promote and advertise the commodity and get touch withcustomers. In this method, company uses email option in order to inform the message tocustomer regarding the product and services. It is the act of sending a commercialmessage typically to a group of people by use of email. This usually involves using emailto send advertisements, request business and solicit sales or donation and is meant tobuild loyalty, trust and brand awareness (Halal, 2003). With assistance of the emailmarketing, Tottenham Court Rd London can easily get connected with customers andinform them about product and services. It is the best way to promote the product andservices in market. This is also very secure and effective method to announce informationabout commodity. By use of these criteria in digital marketing, Tottenham Court RdLondon can promote marketing campaign.Landing page development- This is another one of the significant method of the digitalmarketing by which corporation can easily promote and advertise the commodity andservices in the market (Kumar, 2010). Landing page is the website pages which isoptimized for campaigns such as pay per click, email marketing and so on.Digital advertising is a term used to represent the coordinated marketing services implement fordraw in, connect with and change over customers on the web. In this procedure, organisation usenumerous channels, for example, content promoting, influencer marketing, SEO, web-basedsocial networking and web based publicising to help brands associate with customers and revealexecution of advertising program continuously (Merriam, 2009). In other words, one might saythat computerised marketing is process through which organisation can offer and advance itsitem and services with utilisation of online instruments, for example, e mail, web-based socialnetworking, SEO and different channels of web. Purchasers can get to data about item throughonline mode whenever and wherever they need. Customary marketing is a procedure of offeringand trading great and services with the help of print ad, pamphlets, bulletins and other printmedia of advancement. In other words, one might say that it is an old strategy for advancing andpromoting item in the market. It is about conventional methodology to convey organisation itemto end customers. Then again, digital marketing is to a great extent not quite the same as the2
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document