This document explores the concept of digital marketing in the hospitality industry through a case study of Marriott Hotel. It analyzes the existing market, identifies critical factors affecting digital marketing, and critically assesses digital tools and strategies. The document also presents a digital marketing plan for Marriott Hotel and discusses the opportunities and challenges of digital marketing campaigns. Subject: Digital Marketing, Course Code: N/A, Course Name: N/A, College/University: N/A, Document Type: Case Study, Assignment Type: N/A