Impact of Digital Marketing on Organizational Performance within Covid-19: A Case Study of Tesco
VerifiedAI Summary
This report analyzes the impact of digital marketing on Tesco's performance during Covid-19 and ways in which digitization can help Tesco recover from the ill-effects of the pandemic. It also identifies the basic concept of digital marketing and the problem statement. The report uses a positivism philosophy and deductive approach to collect data through observation method under primary and secondary method. The report concludes that Tesco needs quick digitization to improve its business model.