Digital Marketing: Importance of Social Media Marketing

DIGITAL MARKETING

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Marketing ....................................................................................................................................3
Marketing mix..............................................................................................................................3
Digital marketing ........................................................................................................................4
Social media marketing ...............................................................................................................4
Importance of digital and social media marketing ......................................................................5
PART 2............................................................................................................................................5
Example of social media content ................................................................................................5
Effectiveness of social media content ........................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing refers to the tasks that are undertaken by the organisation to promote selling
and buying of goods and services. In present report marketing, its type and why they are
important in business is discussed. It will brief why social media marketing is effective and how
it helps in growth of the business.
MAIN BODY
PART 1
Marketing
It refers to the one of the most primary component of commerce and business
management. It leads to increase in the sales revenue and profitability of business. In simple
words it refers to tactics and strategies for connecting with the customers to purchase the
company goods and services and build with the loyalty of brand. Marketing is the process of
understanding the needs and wants of customers and fulfilling the same in manner to derive
satisfaction which helps in building and spreading of positive word of mouth. It is simply
connecting with the target audience of company.
It is the process of getting potential client interested in services and products of company.
It is the process of teaching of clients why they should choose goods and services of company
with comparison of competitors and serving with communication that is being persuasive (De
Pelsmacker, Van Tilburg, Holthof, 2018). It is the process which is being involved in moving
the goods and services from the business to end customers. It includes identifying the needs and
wants of customers by capturing the attention of potential customers, persuading the customers
to purchase with goods and services of company.
Marketing mix
The marketing mix is basic model for the business which revolves around product, price,
place and promotion. It is simply termed as tool used by every business to achieve its objectives
related with marketing to pursue in potential market. This helps in identifying market condition
and strategies of competitors.
Product – It refers to the services and product offering which are being designed to satisfy
customers and try to fulfil wants and needs of consumers. Companies should make good
products to attract more customers and increase sales of the company(Bala and Verma, 2018).