Digital Marketing: Strategies and Techniques for Online Presence

This report provides an overview of digital marketing and its importance in today's economy. It discusses the various techniques used in digital marketing, such as social media marketing and email marketing. The report also focuses on search engine marketing and its role in enhancing the visibility and attracting users. It includes examples to explain the working of search engine marketing and analyzes the use of Simbound, a simulation game, in addressing search engine marketing. Overall, the report highlights the significance of digital marketing in promoting and growing businesses.

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview................................................................................................................................3
Appropriate examples to explain working of SEM................................................................5
Analyse Simbound and how it aids within addressing search engine marketing...................7
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11
Books and Journal:...............................................................................................................11

INTRODUCTION
Digital marketing signifies tactical marketing tool that is adopted by company to generate
a sturdy online presence and involve different technique by using digital channels such a social
media, email as well as business website. In present economy, it is important for organisation to
increase investment in tools and techniques of digital marketing that help in increasing growth of
organisation. Digital marketing provide allowance to company to easily interact and understand
want of its user at global level. Digital marketing offers information regarding result of different
marketing method that is used by organisation and provide data regarding consumer reaction
through their advertisement campaign. These data provide company to increase their marketing
strategy as per technique that is favoured by its user. There are different techniques adopted by
organisation to appropriately marketing their goods and services like social media marketing,
email marketing, native advertisement and so on. Therefore, the presence of digital marketing
tools and technique results in unique & innovation promoting campaign for organisation that is
determined as another advantages related to digital marketing. In addition to this, search engine
marketing signifies significant digital marketing technique that is focuses on adopting strategy to
enhance presence of organisation and also help in attracting large number of user. This
assignment involves detailed explanation regarding search engine marketing and use of tool of
digital marketing by different organisation. This report is depending upon small electronic
retailing store that is a situated in Bloomsbury, London. In assistance of this, the assessment of
search engine marketing in Simbound simulations that is determined as a simulation related to
digital marketing along with proper criteria for assessing appropriateness of technique of digital
marketing that is mentioned in this report (Chaffey and Smith, 2017).
Overview
Search engine marketing signifies the techniques related to digital marketing that
includes company to pay specific amount in order to increase presence of organisation that is
mentioned in web page related to search engine. It is considered that the technique related to
search engine marketing include content relation to paid promotion for appropriately promote
commodity provided by company. This technique assists organisation to achieve competitive
advantage over rivalries at marketplace. There are different instrument used to advertise their

companies such as Yahoo and Google as well as many more. As consumer adopt search engine
to gather information before taking any kind of decision regarding purchase. This method
provider allowance to company to influence is customer to choose their goods and services while
taking a decision related to purchase. There is different terminology that is linked with search
engine marketing which is going to be mentioned below:
Impression it signifies that advertisement which is rendered on consumer’s screen but
viewed by only consumer.
Clicks it signifies data or information regarding consumer while click on digital
advertisement of organisation.
CTR this signifies percentage of user click on particular advertisement for reaching to
webpage from whole user who looked the page. And, the success and growth of company is
calculated by percentage (Confos and Davis, 2016).
Cost the price of click on particular advertisement given by organisation. This involves
expenses related to advertisement as well as management cost for appropriate marketing related
to product.
Conversion it signifies the act of purchasing item after click on particular advertisement
that is provided by organisation.
Significance of search engine marketing

This method is determined as a significant element related to strategy of digital
marketing of business organisation and it allows company to increase their progress in addition
with other benefits that is going to be mentioned below:
Increases brand visibility SEM aids assistance to organisation to interact with its user
on international market and increase awareness of consumer regarding presence of product as
well as which is provided by company during particular phase of time period.
Ensures immediate response this technique makes sure that immediate response which
is taken from its user by offering link that provide direction to consumer in respect of website for
give immediate or quick response from its user.
Perpetual source of traffic is given by search engine marketing that enhances amount of
user along with knowledge regarding brand and provide information to its organisation that help
in enhancing online traffic on website.
Attract more suitable leads search engine marketing aids assistance to business
organisation along with stable rate of growth by helping organisation to increases retention of
user that enhances profit.
Therefore, it is considered from above given information that use of SEM is beneficial to
business organisation. And, SME is advantageous for increasing sales and profit margin of
company by attracting large number of its user at marketplace. In addition to this, it is also
helpful in satisfy its user by providing them needed products and services during particular phase
of time period.
Appropriate examples to explain working of SEM
SEM is helpful method of marketing, it is important for company to increase
understanding regarding application of tool for achieving advantage from appropriate
implementation. When user focuses on taking decisions related to purchase of products and
services by using different alternative are availed for them. It is important for business
organisation to provide proposition that is connected to promotional techniques that help in
attracting more and more consumer (Goldfarb and Tucker, 2019). Therefore, the company use
advertisement by using SEM that helps in analysing need as well as preferences of user. There
are various considerations from point of view of user that is going to be mentioned below:
 Use of suitable or proper way that is link with product provide by business organisation
for appropriate promotion.

 The location is choose which attract large number of customer and make sure that efforts
related to marketing of organisation towards right population. For instance, domestic
organisation focuses on marketing their goods to local user, SME focuses on displaying
advertisement to its user in different areas.
 Showcase related to important information along with content advertised by using
assembly that help in enhancing positive response of its user. The accurate information or
data along with attractive or superior offers that help in motivating user to select
company in an appropriate manner.
It is considered from above given knowledge that is connected to appropriate use of SEM
that is important for success and growth of strategic marketing. The company focuses on
providing financial amount to advertiser for appropriate promotion of goods by giving priority to
its product to display in search engine. It enhances whole reach of organisation as consumer look
goods of organisation that is beneficial in taking decision in future period of time.
Elements that affect Search Engine Marketing
There are different elements which impose direct impact on search engine marketing that
is going to be mentioned below:
Keywords on Meta description the appropriate use of words which is linked with
goods and services that is provided by business organisation are significant element which
imposes direct effect on SEM. The use of proper keywords on HTM aids assistance in improving
attention that is linked with webpage of organisation, and offer the user important information
for converting consumer into potential user in every step of online learning that help in taking
purchasing decision.
Canonical tag the use of hyperlinks that is connected to website of company in
advertisement that impose positive effect on algorithm. The objective and aim of providing
website link in advertisement provide direction to its user in respect of website of organisation
from which they can take decision related to purchase (Hanlon, 2019). But sometimes, the
presence of different link that are not connected with corporation generate problem related to
algorithm. In addition to this, it helps user to reach website when main link of website is not
work properly. The Canonical tag takes user to specific window which increases online presence
of website. A digital promotional campaign related to promotion was executed along with
objective related to offering tablet at the specific cost to its user in Britain.

Advertisement classification related to different product which is sold by corporation like
Lenovo, Samsung many other that is reflected in a given occurrence. In assistance to various
operating system provided with tablet is also mentioned. The cost related to every click for SEM
goods in addition with whole click on specific advertisement impression as well as other
important data is provided. This information will provide the organisation to capability to
increase online presence that help in analysing preference and need of its user and make specific
modification that reflect need or want. After interpret this information by using appropriate or
proper method, it provides the organisation relevant information to take decision in future period
of time (McGruer, 2019).
Analyse Simbound and how it aids within addressing search engine marketing.
Simbound signifies assessment of different aspect related to digital platform while product
is introduced at marketplace. The different organisation focuses on online marketing of goods
and services which is provided to its user by using simulation games. It has been analysed that
simulation games are differ from normal games as this game aids assistance to organisation in
displaying goods and services and helps them to render online goal of marketing. In this process,
marketing of organisation focuses on capturing huge markets as games which is played by
overall group of individual person and mostly for teens as well as kids. In present time, it is

analysed that this is a appropriate way for staff member to display its goods and services at price
related to marketing that is low in comparison to other appearance of online marketing process
that is adopted by Google Adwords who focuses on advertising their products and services by
adopting keywords and using attractive poster for attracting large number of its user. The
business organisation conveys different activities and assists in increasing profit of business
organisation by enhancing sales (Deiss and Henneberry, 2020). The tool and techniques helps
organisation to accomplish its social objective by providing environmental friendly method to
advertise goods and services of company.
Simbound game help used to improve an appropriate company related to marketing and
take appropriate decisions that is linked with it. It analyse the need of individual person will pass
through different or various stages and then strategy that is adopted by its rivalry and also help in
achieving competitive edge over rivalries at marketplace. In addition to this, there is not any kind
of need related to investing by individual person as there is not any kind of practical idea and
competition that is taking place at marketplace. It signifies that it impose pessimistic effect is not
improve properly. This game is capable to achieve competitive advantage over rivalries at
market place. By using this game, there are different rounds and that is depending upon user
which understand current situation in an appropriate manner. Therefore, all the stages come with
different challenges and the person focuses on assessing unlike factor, strategic thinking and

many more. When one round is finished then second round is taking place that help in achieving
objectives in timely manner. It is important for individual person to meet different aspect or need
related to primary activities to achieve goals as well as objective by appropriate planning and
organising research while performing assessment that help in attracting large number of buyer
that is achieved by using digital techniques like email marketing, search engine marketing and
many more.
Website as well as search engine adopted as a tool and technique that help content to get
distributed with the usage of email marketing. They focus on using different channel for
promoting goods and services that help in achieving objectives in timely manner. The fact that is
linked with some simulation that helps in increasing level of profit margin. It is assess that there
are different tools of simulation that is responsible for taking decisions and help in meeting with
timelines and make organisation more successful. Therefore, it has been assess that alternative
are assessed for achieving goal as well as objective in timely manner (Domazet and Neogradi,
2019). It helps in motivating subordinate that shows ranking of different member of team. It is
considered that operation is appropriate because of using simulation and increases chances
related to profit margin. In addition to this, Simbound game aids assistance in providing method
by which user increase their awareness regarding activity that helps in increasing sales of

organisation. Through this, the administration focuses on improving plan and makes appropriate
strategy through which campaign is not achieved. It is important to assess the strategy that is
adopted for influencing large sample of its user during particular phase of time period. In
addition to this, the use of innovative technology on different factors was determined for
enhancing sales of organisation. The home page signifies summary that is display on website.
The page signifies ranking of different website such as Bingo. The use of keywords that is
dynamic and easy to use by its user. The appropriate formation related to plan provides identity
and that result in enhancing clicks in Simbound games. Therefore, the keywords are useful for
increasing sales and profit of business organisation. Internet advertising techniques signifies
click per pay as well as also provide allowance to increase understanding of individual person
who visited specific website. In addition to this, PPC advertisement adopted in order to resolve
queries of individual person during particular phase of time period (Болдырева, 2018).
CONCLUSION
On given report, it is assess that digital marketing signifies tactical marketing tool that is
adopted by company to generate a sturdy online presence and involve different technique by
using digital channels such a social media, email as well as business website. In present
economy, it is important for organisation to increase investment in tools and techniques of digital
marketing that help in increasing growth of organisation. Digital marketing provide allowance to
company to easily interact and understand want of its user at global level. Digital marketing
offers information regarding result of different marketing method that is used by organisation
and provide data regarding consumer reaction through their advertisement campaign. These data
provide company to increase their marketing strategy as per technique that is favoured by its
user. There are different techniques adopted by organisation to appropriately marketing their
goods and services like social media marketing, email marketing, native advertisement and so
on. Therefore, the presence of digital marketing tools and technique results in unique &
innovation promoting campaign for organisation that is determined as another advantages related
to digital marketing. In addition to this, search engine marketing signifies significant digital
marketing technique that is focuses on adopting strategy to enhance presence of organisation and
also help in attracting large number of user. This assignment involves detailed explanation
regarding search engine marketing and use of tool of digital marketing by different organisation.

REFERENCES
Books and Journal:
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Confos, N. and Davis, T., 2016. Young consumer-brand relationship building potential using
digital marketing. European Journal of Marketing.
Deiss, R. and Henneberry, R., 2020. Digital marketing for dummies. John Wiley & Sons.
Domazet, I.S. and Neogradi, S., 2019. Digital Marketing and Service Industry: Digital Marketing
in the Banking Industry. In Managing Diversity, Innovation, and Infrastructure in Digital
Business (pp. 20-40). IGI Global.
Goldfarb, A. and Tucker, C., 2019. Digital marketing. In Handbook of the Economics of
Marketing (Vol. 1, pp. 259-290). North-Holland.
Hanlon, A., 2019. Digital marketing: strategic planning & integration. SAGE Publications
Limited.
McGruer, D., 2019. Dynamic digital marketing: master the world of online and social media
marketing to grow your business. John Wiley & Sons.
Болдырева, Т.В., 2018. Digital marketing как инструмент конкурентного преимущества
компании будущего. Наука и общество, (2), pp.4-9.