Digital Marketing: Strategies and Impact on Business Performance

DIGITAL
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
Survey of current practice using industry examples and your own experience of the Simbound
game to illustrate your answer.....................................................................................................1
Overview......................................................................................................................................1
How SEM does works by defining the examples .......................................................................3
Own experience of Simbound......................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCE ..................................................................................................................................9

INTRODUCTION
Digital marketing is defined as marketing process that involves advertisement,
promotional channel and others which influences number of customers and attain the higher
profitability. For organization it is important to understand the requirement and bring the uses of
new strategy that can help to operate the business and productivity. In other words, digital
marketing strategies is being used for enhancing the visibility of websites in search engine results
pages (Diez-Martin, Blanco-Gonzalez and Prado-Roman, 2019). The strategy is merged with
SEO (Search engine optimization)that gives higher ranking in result pages and develop the
listing through pay per click. This is important tool for all organization as it make more visible
that means more traffic and opportunities that helps to convert prospectus in to customers. All
are making the use of search engine digital marketing which can help to develop the performance
and get out higher results in electronic market. This helps to render the business by enhancing
brand awareness, developing good activities and generating the higher revenues. The report is
based on small electronics retail outlet that is delivering their services in Bloomsury London.
The organization is comprises with Simbound game by providing the important information and
managing the all activities.
Simbound is defined as important term and marketing activities that are uses by
companies like a game in order to reach the number of people and maintaining higher
performance. This also comprises with web analysis, e-mail marketing, and search engine
marketing simulations that helps to operate the business and attain the productivity. The report
will help to increase understanding how such game helps to get optimum results by using game
and develop the all performance by managing all round and playing effectively.
Survey of current practice using industry examples and your own experience of the Simbound
game to illustrate your answer
Overview
Search Engine Marketing is defined as important marketing which mainly uses by
different organizations for the purpose of reaching their goals as it enhances the traffic in to
websites of company via higher ranking search engines. This is very effective tool that being
uses by marketing managers for increasing the brand image of their firm by optimising paid
search ads. For this, there is need to set the budget, proper research and taking the right action. It
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