Digital Marketing- Woolworths | PPT

Digital Marketing
Woolworths

Executive Summary
• Micro Environment
• Macro Environment
• SWOT Analysis
• Vision, Goal & Objective Pyramid of Woolworths
• 7P’s of Marketing Mix
• Digitally Advance in the market
• PR or influencer manipulates the customers to buy product and
service from the company

Introduction
• Woolworths is one of the largest supermarket chain which
operates in Australia.
• It was formed in the year 1924.
• The company mainly deals with groceries as well as
magazines, health care products and DVD (Knox 2015).
• Woolworths along with Coles enjoys the duopoly market
and captures almost 80% of the market share (King and
Thobela 2014).

Micro Environment of
Woolworths
• The company possess different variety of suppliers in the market from the
grocery company to the stationery company.
• The top brands who possess their department in the Woolworths
supermarket (Lawley, Birch and Craig 2016).
• In the digital media platform, the main supplier of the domain is the Edge
Media, who provided the server to the company so that they can design
their website.
• In the digital market, the company provide variety of products with
section and subsections that enables the consumer to do online shopping
so that they can avail the products (Feigin 2016).