Digital Marketing in L'Oreal Company
17 Pages5534 Words298 Views
Added on 2021-01-02
Digital Marketing in L'Oreal Company
Added on 2021-01-02
ShareRelated Documents
Digital Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Environmental analysis of L'Oreal digital presence, opportunities, challenges and impactdigital environment in cosmetic industry...............................................................................1TASK 2............................................................................................................................................4Critical assessment of business of L’Oreal by comparing digital presence to stores presence.................................................................................................................................................4TASK 3............................................................................................................................................7Plan for organisation of digital marketing activities for supporting initiatives of L’Oreal forbuilding multi channel capabilities in luxury and active cosmetics division.........................7TASK 4............................................................................................................................................9Key methods for evaluation, monitoring and measuring effectiveness of digital marketing.9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONDigital marketing refers to products or services marketing with usage of digitaltechnologies mainly internet, smart phones, advertisements and other digital mediums. Itincludes promotion of brands or products with usage of different electronic mediums (Chaffeyand Ellis-Chadwick, 2019). Digital marketers display things such as what is being seen, howlong it will take, conversions in sale, which content is working and which is not working andmany others. In this report, L'Oreal is taken into consideration. It is a French personal careorganisation which is headquartered in Clichy, France. It is a cosmetic industry which providesservices world-wide. They are magnifying their digital leadership in all dimensions whichincludes marketing leadership, e-commerce leadership and beauty tech leadership to havecompetitive edge. This report deals with opportunities, challenges and impact of digitalmarketing on organisation, critical assessment of business with respect to digital and storepresence. A plan for organising digital marketing and at last methods is provided which are usedfor evaluation of effectiveness.TASK 1Environmental analysis of L'Oreal digital presence, opportunities, challenges and impact digitalenvironment in cosmetic industry.Digital marketing comprises of marketing efforts which uses internet or electronicdevices. Digital marketing can be characterized by usage of digital channels and tactics withcustomers. There are different digital channels which includes social media, search engine, emailand websites by which organisation can connect with current and potential customers. Thesetactics include search engine optimization (increase ranking of website), content marketing(promotion and creation of content to generate traffic growth and brand awareness), social mediamarketing (content is promoted on social media), pay-per-click (pay a publisher when they clickon ad) and there are many more (Chaffey and Patron, 2012). In context of L'Oreal, they haveopted to use digital marketing to increase their customer base and enhance their profitability. ASin today's environment people have opted for digital environment. Environmental analysis ofL'Oreal can be analysed with usage of PESTLE analysis. It describes different political,economic, social and various other factors which have influence on L'Oreal. They are discussedbelow:1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Digital Marketinglg...
|17
|5530
|28
Digital Marketing Strategy Assignment : L’Oreallg...
|16
|4942
|369
Digital Marketing Assignment PDF : L'Oreallg...
|13
|3552
|123
Digital Marketing Plan - Assignmentlg...
|20
|5856
|183
Impact of Digital Environment on L'O'reallg...
|13
|5184
|28
Digital Marketing on L'Oreal Assignmentlg...
|15
|5341
|213