Digital Media Marketing and Its Examples

This presentation provides an overview of digital media marketing and its examples. It covers the concept of messaging and the marketing mix, and how it fits into the overall marketing strategy. It also explores effective campaigns like #MakeChristmas by Waitrose and #Whatsyourname by Starbucks UK.

DIGITAL MEDIA MARKETING AND ITS
EXAMPLES

Table of Contents
Introduction
PART 1
Effective Campaign for digital marketing
#MakeChristmas campaign by Waitrose
#Whatsyourname campaign by Starbucks
Conclusion
References

Introduction
Digital marketing is a form of marketing that involves the use of
digital media, such as social media, to promote various goods.
Every company in the current digital environment needs digital
marketing methods to achieve its marketing goals and to promote
its products to many individuals. This report contains a concept
of messaging and the marketing mix, as well as an explanation of
how the collaboration mix fits into the overall marketing
strategy.

PART 1
Marketing is defined as the collection of processes for
creating, communicating, educating, and delivering
consumer-valued offerings. Marketing encompasses
all of a company's activities aimed at promoting the
company's goods to a target customer base with the
goal of persuading customers to buy the company's
products.

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The marketing mix is described as the collection of
activities performed by an organization in order to
successfully promote its services and products to their
target audience. Product price, location, and
advertising are the key elements of marketing mix that
are part of the conventional marketing mix.

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Elements of a marketing mix are mentioned below:
Product - Any product or service provided by the
business to potential customers falls under this category of
the marketing mix. The company's goods typically meet a
specific market demand and are designed to attract
customers by offering innovative features that effectively
address problems faced by customers.

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Price - The price at which a business sells its product
to its target customer base is the second component of
the market mix. In order to increase profitability,
businesses use a variety of pricing techniques,
including competitive pricing. Pricing strategies such
as premium and sustainable pricing.

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Place - This element discusses the issue of the location
where the organization sells the product, as well as the
digital mediums by which it performs commercial
transactions and shows its goods. This aspect of the
marketing mix also considers the distribution channel by
which the organization is able to sell its goods to its
target customer base.

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Promotion - The Company’s marketing mix includes
advertisements, public affairs, and advertising campaigns. Print
and radio ads, as well as traditional techniques like retail stores,
are used in traditional advertising tactics, while digital channels
use digital marketing tools like search engine marketing, content
marketing, and social media promotions. The advertising
component of the marketing mix is critical to the company's
promotional mix.

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Social media advertising is the use of social media channels like
Instagram, Facebook, Tumbler, and other common social media
platforms to connect with customers, share business activities, and
leverage advanced technologies and data generated by social
media channels to enhance a company's brand and build an
effective digital marketing strategy. Companies can use social
media networks to improve positive consumer interaction by using
resources like interactive sessions with customers.

#MakeChristmas Campaign by Waitrose
This Waitrose advertising campaign featured video clips
that focused on celebrating precious memories of
Christmas with a focus on Waitrose special deals and
festive items, as well as an activity that centered
around sharing Christmas images on social media
where the best photos won a prize of an unique
Waitrose Christmas dinner.

#Whatsyourname campaign by Starbucks UK
This campaign entails the business fighting Trans rights
advocates in order to become more diverse and encourage
customers to resurrect order under their preferred name.
Reach - On Twitter and Instagram, the organization was
able to communicate with thousands of people.
Act - Many consumers were attracted to the act because it
promoted a social cause.

Why social media content is effective
Brand image: Social media essentially provides a forum
for brands, allowing them to establish themselves as a
reliable and trustworthy online entity. Active online
engagement aids the company in maintaining a clear
and optimistic profile. Brands use social media as part
of their marketing campaign to become even more
successful and stay on trend.

Conclusion
This report helps in concluding about digital marketing which is
extremely beneficial to the business because it allows it to attract
a large number of customers in a limited period of time. In
addition, the organization can monitor the success of their
marketing campaigns and form emotional bonds with a large
number of customers. The firm's marketing mix aids in the
formulation of an effective marketing campaign, which requires
an effective communication strategy.

References
Başer, G., 2019. Digital marketing practices: trends and
challenges for the tourism industry. Uluslararası Global
Turizm Araştırmaları Dergisi, 4(1), pp.1-12.
Miklosik, A., Kuchta, M., Evans, N. and Zak, S., 2019.
Towards the adoption of machine learning-based analytical
tools in digital marketing. IEEE Access, 7, pp.85705-85718.
Özoğlu, B. and Topal, A., 2020. Digital marketing strategies
and business trends in emerging industries. In Digital
business strategies in Blockchain ecosystems (pp. 375-400).
Springer, Cham.