DIGITAL MEDIA PRINCIPLES
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which probably prevails over the entire industry. The article also studies the
development of magazine as a periodical and how gradually it expanded with the
movements to anthologize newsletters, pamphlets and almanacs as well. The
publishers, editors, and writers of the magazines became not merely mediators
between academe and the emergent middle class, but merchants of information and
entertainment. The author here deals with the development and the birth of magazines
in countries like England, America and Canada. Further he talks about the different
forms of magazines which include consumer magazines, trade magazines and
organisation magazines. The organization magazines can further be classified into
society and association, into public relations as well as custom.
Analysis:
Magazines are the publications that are generally issued at regular intervals and are
called periodicals. They are generally issues monthly or weekly and contain articles and
stories, along with photographs, advertisements and news and information. Being an
important source of information, magazines can be classified into different kinds. There are
magazines of general interest which have an allowance of mass circulation and involves a
large number of target audience. According to McKible (2016), the reader’s digest is also one
of the most popular magazine which was successful enough to reach a large number of
people worldwide since it was published in the common language English. Magazines can
also be news magazines. These are the periodicals published fortnightly or weekly. They
contain articles and news on the present situation of the Nation, politics, religion, state,
economic condition, sports, business or industry. High class Magazines are published with a
purpose top reach a particular elite class. It is not for the common masses. These magazines
offer high level of reporting involving emphasis on the literary, the social, the political,
scientific as well as the ethical problems in the society. There are also other magazines which

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