Running Head: DEVELOP WORKPLACE COMMUNICATION STRATEGY 1DIGITAL MEDIA STRATEGYName:Institution:Course:
DEVELOP WORKPLACE COMMUNICATION STRATEGY 2DIGITAL MEDIA STRATEGYDigital media is any media that is electronic and is stored in binary numbers which are accessed through computers, handheld devices and mobile phones. It requires combination of digital technology and creative mind (Buckingham & Willett, 2013).Digital media strategy involves ways of use of electronic media to pass information. A disability service centre has new product to offer and therefore it should use this strategy to inform the clients about the new product.The goal of this company is to be a global and profitable company with variety of products to satisfy customers. The vision of this company is to be a company which produces highest qualityservices especially to those faced with disability challenges while offering people a safe and meaningful place to work.Disability service Company is globally structured and the company plans to further its growth with existing customers around its location and by improving of product quality and introductionof new products and servicesAn organizational structure is important especially to new employees so that they understand how the company is organized (Miles, et.al, 2001). This structure also shows the chains of command in the organization, higher rank being the top managers and goes down to employees on different levels. The source of funding to this company is through its sales, it is able to run its operations with the profits from their sales, and they are also funded by non-profitable organizations to help them boost their performance in helping the unfortunate in the society.
DEVELOP WORKPLACE COMMUNICATION STRATEGY 3The new service introduced by this company is the provision of day care services to patients. This is a new product in the company and through digital media advertising; the company will inform its current and potential customers.The introduction of new product will fit into the company because it will expand its sales hence meeting their future strategy and increase productivity of the company.S.W.O.T is an abbreviation of for Strengths, Weaknesses, Opportunities, and Threats. It helps build a strong business strategy by ensuring that strengths and weaknesses have been looked intothat and utilizing the available opportunities and threats (Helms & Nixon, 2010).Strengths and weaknesses are considered internal to the company and it can be changed any timeto suit the requirements, opportunities and threats are therefore external, for example, competitors, suppliers and they happen on a daily basis and cannot be changed.Businesses which have been operational uses SWOT analysis (Kim, 2005) to assess changing environment and respond to it accordingly, while the upcoming businesses use the analysis for their planning purposes.SWOT analysis helps in strategic planning by building the companies ‘ strengths, reversing its weaknesses, maximize opportunities of investing in new products, overcome threats, helps in identifying competencies of the company.However, SWOT analysis is not exempted from limitations. It does not stress the importance of its aspects and does not tell a company how they can identify these aspects. There are demerits which include; price increase because of trying to compete with other companies, inputs, government regulations, search for new market for products without overseas market.
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