Topic: Critically evaluate the role of Mobile Technology and Social Marketing for a business within the Tourism and Hospitality Industries to build competitive advantage. Use a case study of Singapore Airline.
1. Introduction 450 words
2. Literature review 1350 words
3. Methodology 450 words
4. Case study 1350 words
5. Discussion & Recommendation 450 words
6. Conclusion 450 words
Table of contents
1. Introduction
- Background of the Case Study
- Significant of the Case Study
- Objectives of the Case Study
2. Literature Review
2.1 Social Media
2.1.1 What is Social Media?
2.1.2 Types/ Method of Social Media
2.1.3 Benefits of Social Media
2.1.4 Social Media Strategies
2.1.5 Social Media Optimisation
2.1.6 User Generated Content
2.1.7 WOM (Word of Mouth) – Viral Marketing
2.2 Mobile Technology
2.2.1 What is mobile technology
2.2.2 Advantages/ disadvantage of Mobile technology
2.2.3 Attributes e.g ubiquity, mobility, portability, cheap, 4G, 5G technology
2.2.4 Mobile Apps
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