Digital Media Technology Information 2022

Running head: DIGITAL MEDIA
Digital Media Technology
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2DIGITAL MEDIA TECHNOLOGY
Digital media is being used in all forms of modern accepted standards of living. This is
because people all around the world have realized the benefits that they can get from using the
digital media platforms like television, mobiles and also the social media networking systems.
This is an era of Globalization and it is because of the digital media that people all around the
world are able to get connected with each other and there is an exchange of culture and ideas
among all of them. This must be noted that digital media is having a widespread impact over the
social and the cultural activities in the day to day system.
As per the opinion of Van Dijk (2017) the world has transformed into a Global village.
People living in one part of the Nation are able to interact with others who are living almost
halfway across the world. This is possible because of the widespread use of the modern scientific
devices like smart phones, laptops and other such gadgets. People are able to stay connected with
their friends, relatives and family members in spite of living in different time zones and different
geographical areas. Therefore specializing has become much easier and people are able to
socialize easily. Gibson et al. (2015) has also stated that business relations have been
strengthened due to the advent of the digital media and the other scientific technologies. In act of
doing the business across Nations people are also able to understand the different kinds of
thoughts and principles of different religions and societies. Thus there is a proper exchange of
the religious, social and also the inter-cultural ideas.
This is also very useful in understanding the stereotypes that are existing and people are
able to challenge the same and give new and innovative modern ideas. Sobré-Denton (2016)
have opined that a knowledge based society is being created due to the digital media culture or
the mobile based culture that is taking place at a very rapid rate. This is helping in developing
newer opportunities of learning and developing professionally (Gibson et al., 2015).

3DIGITAL MEDIA TECHNOLOGY
Collaborative work culture with colleagues living far across the world is also becoming much
popular. This in turn is able to bring newer opportunities of trade and commerce and thus give a
boost to the National and the Gross income of the country. Collaborating and working with
people across the boundaries is also helping in exchange of cultures.
Everyday activities also include distance education that is the online educational
programmes. These are systems where the students are able to enrol themselves in many
educational or subject courses in the foreign universities as well. This is a very good option for
the working professionals as well. They are able to carry on with their education and also their
work side by side. This is because the programs like Coursera helps the working professionals to
study and give the exams by using the other sites like LinkedIn for proper networking facilities
and also the talent platforms like Upwork that is really helpful in maintaining the talent platforms
as well.
However Hoge, Bickham and Cantor (2017) have argued that there are also some kinds
of associated risks with the arrival of digital media platforms. This is because the chances of
health risks like Obesity are increasing. Kids and the teenagers are getting addicted to the digital
media usage. They are getting hooked in front of the gaming applications, social media sites like
facebook, twitter and others (Van Dijk, 2017). This is reducing the playing hours or the time
form physical activities. As a result of this the kids might develop several health risks and also
suffer from lack of concentration over their academics.
Digital media platforms often use some Advertising as one of their major platforms.
Advertisements often use some contents or I ages that might not be suitable for the children
(Ziani, Elareshi & Alrashid, 2017). Children might be misguided by seeing the improper