The Digital Media Technology

Digital Media
Technology
Name of the Student:
Name of the University:
Author Note:

Introduction
 The presentation provides an insight into the future
trends in the digital media industry.
 The presentation also discusses about the influence and
outcomes of the trends on society, brands and consumer.
 Here, The presentation revolves around the upcoming
trends of Augmented and Virtual reality on digital media
industry

What is Virtual Reality(VR) ?
 Virtual reality (VR) is defined as computer produced
impressive practice where artificial three-dimensional
surroundings is mostly simulated and interrelated as
reality
 Currently, close to 43 million people uses VR. These
figures are further expected to rise by about
171million.

What is Augmented Reality
(AR) ?
 Augmented reality (AR) represents view towards current world
through graphics which are computer generated and
superimposed thereby resulting in an interaction between the
real and virtual information (FitzGerald et al. 2013).
 Augmented reality (AR) is a rising trend for digital marketing
and strategies for sales