Assignment On Digital Platform

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

MARKETING1
Executive Summary
The objectives of the report is to promote the services of TecnoSetting by leveraging the
digital platform. Results indicate that a large percentage of the respondents have stated the
fact that they book online services very often. Consumers are quite used to the online services
due to technology advances in the digital media channels. Compared to traditional media
channels, social media channel are more effective because millions of users are regularly
active in social media. TecnoSetting has been suggested to learn about the consumers’ taste
and preferences such as the apps, they use, the websites they prefer to visit, and kind of
services they presently avail, as this would help the business to design the service as per
consumers’ needs.

MARKETING2
Table of Content
Introduction................................................................................................................................3
Background............................................................................................................................3
Objectives...............................................................................................................................3
Methodology..............................................................................................................................3
Sampling................................................................................................................................4
Setting and Instrument...........................................................................................................4
Results........................................................................................................................................4
Findings and Discussion........................................................................................................4
Limitations.................................................................................................................................7
Conclusions and recommendations............................................................................................7
References..................................................................................................................................9
Appendices...............................................................................................................................10
Questionnaire.......................................................................................................................10
Bibliography.........................................................................................................................12

MARKETING3
Introduction
This research report provides the insight about marketing efforts against the implementation
of the new business opportunity. Considering the new business opportunity, the services of
TecnoSetting has been considered to market and promote. Primary purpose of the report is to
develop a compressive marketing strategy for promoting TecnoSetting’s services.
Background
TecnoSetting provides technology-based hardware and software services such as TV
repairing, AC Repairing, Washing Machine, music system, computer, laptop,
electricity, water pump repairing etc. To avail the service, consumers have to book the
service personnel online through TecnoSetting’ mobile application. TecnoSetting covers a
wide geographical areas to deliver the services since it is fundamentally operated online.
Objectives
 To promote the services of TecnoSetting by leveraging the digital platform
 To utilize effective social media tools available across the market
 To collect customers’ feedback about the services to learn the degree of market
awareness through social media and traditional media channels
Methodology
In order to perform the market research a primary research method has been applied.
Primary research has been performed by applying a quantitative data collection method.
Data has been collected by following the requirement of sampling method which is given in
the following. Study follows an exploratory research design as this research method helps to
address an existing research issue in detail.