Digital Report on E-Business Model, Competitive and Digital Business Strategy of AirBnB

Digital Report

Table of Content
• Introduction
• E-Business model that the website pursues along with the strengths and weaknesses
• Competitive and Digital business strategy of AirBnB
• Digital marketing strategies and provide recommendations
• Discuss customer traffic data and provide recommendations
• Identify E-CRM and social network channel link with the website and provide
recommendations
• Identify cyber security measures used by the website of company and provide valid
justifications
• Conclusion
• References

Introduction
• In current time E-business has become a crucial aspect of business which is
related with using e-commerce platform to exchange the necessary piece of
information (Patel, Goyal and Agarwal, 2018). For the present report AirBnB
is taken into consideration. The present study will comprise E-business model,
competitive and digital business strategy of the company. Further, digital
marketing strategies, web marketing intelligence platform , E-CRM, security
measures of the company will also discuss in the given assignment.

E-Business model that the website pursues
along with the strengths and weaknesses
• Online or E-business is a type of business wherein information is shared
across the internet. AirBnB is an online platform which allows the sellers to
post the product on the website from where buyers can select the necessary
products as per their needs and requirements.
• Strengths: The website of AirBnB is well-designed and functional which
reflects the rentals listed by the sellers in an efficient manner.
• Weaknesses: The e-commerce website of the company is considered as less
reliable and secure. It has been accused of paying less or no attention towards
the safety of users. 21/01
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