Digital Skills and Research Methods - Assignment

digital skills and research method

Table of Contents
INTRODUCTION...........................................................................................................................3
TASKS.............................................................................................................................................3
Effectiveness of the use of modern technologies within the workplace ....................................3
Social media is a tool for the purpose of marketing that gathered or collecting all the
information and communication within the workplace. ............................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital skill and research method is used in the enterprise process to develop their
business all over the world. It can be beneficial for business process to implements new ideas in
their growth and development by using digital technology. This assignment will discuss about
the use of modern technology within the workplace. There are different types of modern
technologies implement in the business development process to increase their productivity and
profitability. Furthermore, This report will discuss about the social media which is based tool or
platform used for the purpose of marketing. It also collecting and gathering all information in
proper manner at their workplace.
TASKS
Effectiveness of the use of modern technologies within the workplace
Modern technology is main part of each and every organization that help for planning an
effective strategy for balancing the business operations and functions. Technology can adopt the
entire business and handle their complexity by using the new implementation (Anderson and
Jiang, 2018). The owner of business process can be hire the efficient employee those who has
ability to manage the business process in effective manner. There are different ways to effective
the modern technology at the workplace.
Employee Monitoring- Business operations can be managed the large team in the
organization by using the modern technology. There are various type of application available to
easily track all the activities of customers during service call (Komljenovic, Loiselle and Kumral
2017). GSP tracking technology will help for monitoring the entire staff member of organization
and also identify their efficiency or performance towards the business goals and achievements.
This technology will help for track all the sales numbers or potential sales therefore, The
manager is control the leading indicators to provide the right direction towards the growth and
development.
Business security- Security is main concern about the organization to manage their
business process and also provide safety or security. Sometimes, it is the biggest issue in
business because hackers and other thieve can easily stolen the important information regarding
the company and customers (Felix, Rauschnabel and Hinsch, 2017). There are also various
technology protect the personal information of organization and continuously check and update
the business benefits. Anti virus software and firewalls are the common security aspects that

applicable in the business when they are digitally linked with the security system of enterprise to
protect against thieves. It is not only to provide the real time alerts but also give the right
diversions like alarms. Modern technology system provide the facilities for business owner to
directly contact with the customer and staff members from remote locations by using
smartphones.
Business efficiency- Business process is more effectively operates by using the modern
technology. Whereas it is easier for digitally customized the documents such as contracts copy
and agreement to the users. The organization is using the communication medium that applicable
in business to send the details form one place to another by using Email technology. It is ability
to send the documentation with the full of security and safety. Customer can also get the
information and new updates on the official website of forms. There are online forms available
and website to check any time and any place. Software programs always improve the data
collection and interpretation the powerful (Zhang, Abound and Cobanoglu, 2017). CRM
Software is used in the firm to record all the details from the client. This software will follow-up
calendars and propensity patterns. This is the main information which is possible for sales team
to manage their business process and maintain the client relationship.
Automation of operations- Automation process is applicable in different areas of
business such as tracking package of product delivery etc. For examples- fast food restaurant
always try to implement new concept for providing the best quality of services to their
consumers. It is mainly focused on the resources that needed for provide the food services to the
customers. Many organizations are adopted the training programs that implemented the
automated web based programs to explore their product and service in marketplace. In this way,
Employee and other staff members can learn new things and also expand the personal skill
towards the development.
Two technologies:
Modern technology is an advanced technology that implement the various technique for
manage the business operations and function at workplace. These are important modern
technologies that implement in the organization as followings:
 Cloud computing- It is basically the service provider for deliver the data from one place
to another. It also useful for storage, networking and software analytics and intelligence
manage the entire process in proper manner.

 Mobile Computing- this technology is based on the human interaction where user can
use this technology for the purpose of communication. It also useful for transmit the data
from one device to another that involves hardware and software etc.
Comparison between cloud and mobile computing technologies-
Cloud computing Mobile computing
 Cloud computing is based on the
specific design that allows transmitting
the data entire distributed network.
 Cloud service provide generally serve
the data for multiple clients.
 Cloud computing technology is used
for the business process and
organizations.
 This technology is high performance to
run on the wide areas network and it
also offers various beneficial for single
corporate Datacenter.
 Mobile computing is basically related
the emergence of new devices and their
interfaces.
 This technology is usually performed
different function by accessing the
internet with the help of software
applications and browser.
 Mobile technology is beneficial for
consumer facing service provider.
 This technology is the less fast than the
cloud computing technologies.
Social media is a tool for the purpose of marketing that gathered or collecting all the information
and communication within the workplace.
Social media is generally interactive computerised technology that provide the better
facilities such as creation, sharing the information, career interest and idea etc. Many users can
access the social media service with the help of web based technologies such as laptops and
desktops to download the services in efficient ways. This service offering many functionalities in
the smartphones (Viberg and Grönlund, 2017). The user engaged with the electronic devices
which create highly interactive platform through communities, individuals and organizations that
can share and modify the user generated content. Social media is the best approach that
applicable in the business process for promoting their item and service in the global world. The
organizations need to execute the new concept and adopt the latest trends for solving the issues
and preferences to their competitors. In this way, It can create more advantage for the
development process. Social media is the best platform that offers to improve their

communication for supporting the process in proper manner. The fastest growing
organization is already used the social media platform to shape their management process of
business which allows increasing the agility of enterprise effectively and efficiently. Social
media marketing is based on the online platform for promoting their product and services to the
client. It is basically form of internet marketing to perform different task in order to maintain the
overall performance of business process in effective manner (Nunan and et.al., 2018). In this
way, people are connected with the platform towards the brand and give their opinion on the
basis of experience. It is the best tool that applicable for managing the entire performance and
efficiency of business in proper manner. There are followings way to identify that social media is
the best platform for business process for the purpose of marketing and promotions.
Improved brand awareness- Social media is the most common platform which is
portable in the terms of digital marketing. It is basically used in the business development to
increase the visibility. The organizations are applied the social media strategy for increasing
the network to other. In this way, it will increase the brand recognition and maintain the brand
positions in marketplace. Social media page is promoted the brand values and their benefits of
business process. It also produces their own advertisement related the business process.
Cost effective- Social media marketing is the most cost effective for the business
development process. This platform will provide the facility to their consumers to create own
account and sign up in the social media network (Alalwan and et.al., 2017). There is another
option for customers to use the paid advertising on the social media platform. Cost effective
concept plays important role that help for return more investment and also hold the big budget
for the purpose of marketing and promotions.
Engaged with customers- Social media is the best platform that help for engaging with
the customer and also communicate with each other. There are more chances to interact with the
consumer by using this platform. This platform is used for set up two way communication with
the specific audience and also target to the consumers. Engagement and communication are with
the consumers. It is the one way process to attention or covey the messages of particular brand
related. Many people attracts towards their brand image due to quality of services.
Improved brand loyalty- Social media platform is providing the best facilities to their
customers to find the particular product and services. The customer loyalty is the main objective
of organization to maintain their performance in proper manner. They also try to increase the

customer satisfaction towards the brand and product. Brand loyalty will help for increasing the
productivity and profitability because more customers are attracted towards their quality or
services. It is necessary process to engage with the consumers and also start for developing the
strong bond with the consumers (Segerberg, 2017). Social media is not only limited information
provided to the product but also leading tool in the promotional campaigns.
Customer satisfaction- Social media platform plays important role in the
communication and networks. It provides the facilities to their consumer to create voice for
organization that improve the overall market value and brand image. In this way, customer post
the comment on social media page and also shows their appreciation towards the product. A
brand value is impact on the customer behaviour and take some time to compose the message
which is automatically created positive impact towards the client.
Market awareness- Every organization is trying to identify the requirement of
consumers which directly communicate with the client by using social media platform. In this
way, it can be easily determine the marketplace awareness and latest trends. This is concept
considered the most valuable for social media because it can observe all the activities of
consumers and see their profile to easily identify their opinion and interest towards the particular
product and items (Leonardi and Vaast, 2017). Social media is based on the complementary to
get all the information and easily understand the business. Consumers also used the additional
tool to determine the demographics of consumers.
Brand Loyalty- Brand loyalty is essential for making enterprise more efficient and
powerful. Customers are directly see the information of company on social media web pages
because the firm is post all the update on this network. It is an efficient technique to solve the
problem of consumer such as replying on their queries, post the right content on website etc. In
this way, The organization will build a positive image on the customer mind. It is necessary for
firm to always interact with the customer on regular basis to find their personal experience
towards the product and service.

(Source : Social media marketing, 2018)
For Example- According to survey, It can be identified that social media network is the
best approach that help for organization to increase their business all over the world. On the basis
of research, In 2011, Human resource management can be found that there are 56% firm use
social media platform for expanding the business all over the world. In UK, Many organizations
is used this network for the purpose of recruiting to hire efficient employee to increase the
productivity and profitability all over the world. 35% people go through the online website to
check the details and information by using social media network. The organization is used this
platform for post the advertisement related to the job description. In this way, many people
attract towards their advertisement.
In UK, Electronic based organization to use the online marketing option to promote their
product and services in market by using social media platform.

CONCLUSION
As per discussion, it concluded that Digital skill and research method is used in the
enterprise process to develop their business all over the world. It can be beneficial for business
process to implements new ideas in their growth and development by using digital technology.
This assignment discuss about the use of modern technology within the workplace. There are
different types of modern technologies implement in the business development process to
increase their productivity and profitability. It summarized the social media which is based tool
or platform used for the purpose of marketing. It also collecting and gathering all information in
proper manner at their workplace.

REFERENCES
Books and Journals:
Anderson, M. and Jiang, J., 2018. Teens, social media & technology 2018. Washington, DC:
Pew Internet & American Life Project. Retrieved June, 3. p.2018.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media
marketing: A holistic framework. Journal of Business Research, 70. pp.118-126.
Zhang, T., Abound Omran, B. and Cobanoglu, C., 2017. Generation Y’s positive and negative
eWOM: use of social media and mobile technology. International Journal of
Contemporary Hospitality Management, 29(2). pp.732-761.
Nunan, D and et.al., 2018. Reflections on “social media: Influencing customer satisfaction in
B2B sales” and a research agenda. Industrial Marketing Management.
Segerberg, A., 2017. Online and Social Media Campaigns for Climate Change Engagement.
Leonardi, P.M. and Vaast, E., 2017. Social media and their affordances for organizing: A review
and agenda for research. Academy of Management Annals, 11(1).pp.150-188.
Alalwan, A.A. and et.al., 2017. Social media in marketing: A review and analysis of the existing
literature. Telematics and Informatics, 34(7). pp.1177-1190.
Viberg, O. and Grönlund, Å., 2017. Understanding students’ learning practices: challenges for
design and integration of mobile technology into distance education. Learning, Media and
Technology, 42(3). pp.357-377.
Komljenovic, D., Loiselle, G. and Kumral, M., 2017. Organization: A new focus on mine safety
improvement in a complex operational and business environment. International Journal
of Mining Science and Technology, 27(4). pp.617-625.

Online:
Social media marketing, 2018. [online] Available through:<https://www.bluerocket.co.za/social-
media-marketing/>