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DIGITAL SKILLS AND RESEARCH METHODS

   

Added on  2023-02-01

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Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
https://catalogue.pearsoned.co.uk/educator/product/Digital-Marketing/9781292241579.page
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Galati, A. and et.al., 2017. Social media as a strategic marketing tool in the Sicilian wine
industry: Evidence from Facebook. Wine Economics and Policy. 6(1). pp.40-47.
https://www.sciencedirect.com/science/article/pii/S2212977417300054
Ginter, P. M., Duncan, W. J. and Swayne, L. E., 2018. The strategic management of health care
organizations. John Wiley & Sons.
https://www.wiley.com/en-us/The+Strategic+Management+of+Health+Care+Organizations
%2C+8th+Edition-p-9781119349709
Mariani, M. M., Di Felice, M. and Mura, M., 2016. Facebook as a destination marketing tool:
Evidence from Italian regional Destination Management Organizations. Tourism
Management. 54. pp.321-343.
https://www.cabdirect.org/cabdirect/abstract/20163119611
Digital marketing techniques 2018. [Online]. Available through:
<https://www.digitalvidya.com/blog/five-types-of-digital-marketing/>
7 Ways to Use Facebook for Marketing. 2019. [Online]. Available through: <
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6 Ways to Boost Brand Awareness Using Facebook. 2019.
[Online]. Available through: <https://www.business2community.com/facebook/6-ways-boost-
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