Role of Digital and Social Media Marketing in Contemporary Businesses

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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Marketing.....................................................................................................................................1
Marketing mix and where communication mix fits.....................................................................1
Digital marketing.........................................................................................................................3
Social media marketing...............................................................................................................3
Why social media and digital media marketing and important in case of contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................4
Social media contents..................................................................................................................4
Screenshots of effective campaign..............................................................................................4
Why social media content is effective.........................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In modern era, marketing takes place in multiple forms. Marketing performs three things
that are capturing attention, generating awareness of prospects and convert. It researches along
with analyse consumers all time, send out surveys, conduct focus groups and study purchase
habits (Molho, Vilhena and Sousa, 2021). The assessment is prepared for analysing role played
by digital marketing and social media marketing. It explains marketing, marketing mix, social
media marketing addition to digital marketing. It also includes social media contents, effective
campaigns and effectiveness associated to social media marketing.
PART 1
Marketing
In accordance to Lozano-Ramirez and Et. Al. (2021), marketing is an organisational process
for getting target segments interested in products and services offered (Lozano-Ramirez and Et.
Al., 2021). All this is possible through market research, analysis addition to understanding
interests of ideal customers. Sum of activities that are part to direct flow of commodities and
services from manufacturers to end user is marketing. It is customer centric which assist
organisations to satisfy customers beyond expectations. At same time, it enables consumers to
exercise choice along with make improvisation in consumption levels.
Within an enterprise, marketing creates demand which leads to encouraging activities of
production and distribution. In essence, it boosts industrial growth together with income levels
because of enhanced employment opportunities resulting to improving living standards through
offering superior quality and improved goods. In an enterprise, marketing has responsibilities for
identifying target markets, understand economic along with competitive characteristics of a
sector, developing new products, devise management information systems and auditing about
customers’ brand experience.
Marketing mix and where communication mix fits
Marketing mix is a tool for influencing response of buyers. In an entity, marketing mix
guides to find right combination of elements to gain addition to maintain edge over competitors.
It aids marketers to comprehend that all components work together as well as must be regarded
as a unit. it is seen as integrated tool to build effective strategy along with attach right tactics for
attainment of desired outcomes (Maheshwari, Dobson and Lawrence, 2019). Though all
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