The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing

Table of Contents
Introduction .....................................................................................................................................1
Main body........................................................................................................................................1
Task 1...............................................................................................................................................1
What is marketing...................................................................................................................1
What is marketing mix and where communication mix fits...................................................2
What is digital marketing.......................................................................................................3
What is social media marketing.............................................................................................3
Explain the importance of digital marketing & social media marketing in contemporary
business...................................................................................................................................3
Task 2...............................................................................................................................................4
Social media content...............................................................................................................4
Effective campaigns...............................................................................................................4
Discuss why you think the social media content is effective.................................................7
Conclusion.......................................................................................................................................8
References ......................................................................................................................................9

Introduction
This report will assist in better understanding the concept of social media and digital
marketing. Both will assist company in effectively promoting their products and service. It is
consider as an component of marketing which will effectively utilize through internet & various
digital technology such as computer, smartphones, and various other digital media tools that will
help in effectively creating awareness about their products and services (Chang, and et. al. 2018).
Another important concept is social media marketing which will assist an organisation in better
interacting with their customers. In other words it is an another platform for promoting products
& services. It is consider as a best tool as because now a days customers are more active on
social media which will assist company to effectively interact with a large range of customers.
This report will include a the concept of marketing, communication mix, digital marketing,
social media marketing, 4ps included in marketing mix. Other than this it will include
importance of social media marketing in contemporary business. This report will include two
examples of social media content and also include effective campaigns & include the concept
why social media marketing is important.
Main body
Task 1
What is marketing
According to Philip Kotler, It refers to the science and art of exploring, creating and
delivering values which assist in effectively satisfying the needs and wants of of their target
market at a profit. It will help company to better identify the needs of their customers and
provide products and services according to their requirement which satisfying them most. In
other words marketing will include different activity and process of effectively communicating,
and delivering various offers which will add more values to their customer. Marketing will play
an essential role in the troth and success of an organisation. By effectively conducting the
marketing activity an organisation is able to successfully achieve their organisation goal and earn
higher profitability (Elisabeth, 2018).
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What is marketing mix and where communication mix fits.
According to Principles of marketing, Kotler & Armstrong, it refers to a tool or a set of
tactical, which will include product, price, promotion and place. These tools are widely used by
marketing professionals in all organisation. It is also known as 4Ps of marketing, which is
mention below:
 Products- It refers to the offerings which are offers by a marketer to its target audience
which will satisfying the needs & wants of their customers most. A product can be
tangible goods or a intangible services. For success of an organisation it is very important
that an organisation produce goods & services according to the needs & wants of their
customers or after conducting a proper research on customers preferences.
 Price- It refers to the amount which is charged by the marketer in exchange of their
products & services. In other words it is the amount which is paid by the customer for the
consumption of company products. It will play an essential role in determining the
profitability of company. It is analysis that marketer will require to set price according
top their target customers because any adjustment in price will directly affect demand &
sales of their products & services (Manish Patidar, 2021)
 Place- It is also known as distribution channel which means make available the company
product in the reach of customers. For success of any organisation it is not only important
that they will provide good quality products at a reasonable price but it is also important
that the product of company will be in the reach of their target customers.
 Promotion- This tool of marketing mix will represent various methods or tool of
communication which will assist an organisation or marketer to create awareness about
their goods & services and provide information about the availability of product in the
market. It will include various tools such as advertisement, personal selling and sales
promotion and so on.
Communication mix- It will include various kind of tools that is used by an organisation
for effectively communicating with their target customers. These tools can be advertising, social
media, direct marketing, events and so on. From above discussion on various factors of
marketing mix it is analysis that communication mix will fit in promotion. As main objective of
both the concept is to communicate to their customers bout the availability of company product
in market (Fox and et. al. 2018).
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