An Analysis of Digital Marketing and Social Media Marketing Strategies

This report provides an overview of digital marketing, emphasizing its practices and the integration of social media. It begins by defining marketing and explaining the marketing mix (4Ps and 7Ps) and communications mix. The report then defines digital marketing and social media marketing, highlighting their significance for contemporary businesses, including advantages like greater geographic coverage and measurable results. Two examples of effective social media content, repurposing podcast content and Zoom meetings, are presented and justified. Screenshots of marketing campaigns, like Arm on LinkedIn, are included. The report concludes by discussing the effectiveness of social media content in building customer relationships and promoting brand loyalty. The report analyzes the role of digital and social media marketing in enhancing global business operations and profitability, and the links between the communication mix and the marketing mix.

PRACTICAL
DIGITAL
MARKETING

INTRODUCTION
Digital marketing refers to a marketing tool that uses technology such as the Internet
and computers, desktops, smartphones, iPhones, and digital media platforms to help promote
the company's goods & services. Marketing with social media is considering place in
everyone's life, as well as present without social media, digital marketing is impossible. The
characteristics of digital marketing as well as social media are highly between people and
businesses (Charlesworth, 2020). The major focus of present report is to understand different
digital marketing practices and explaining the concepts of marketing adequately. The
marketing mix & communications mix will also be presented in this report. Furthermore, the
significance of digital marketing and social media marketing will also be discussed in the
relation of contemporary firms. In addition, the report analysis the content of social media &
provides screenshots concerned to marketing activities. This report also discusses the
effectiveness of social media.
PART 1:
Explanation of marketing
As stated by the Chartered Institute of Marketing (CIM), “Marketing is a management
procedure that is responsible for identifying, predicting and fulfilling customer needs, as well
as deriving greater benefits from it.” As stated by to Philip Kotler, “Marketing Seen as
science and art, used to develop, implement, explore, and provide highest value to meet
customers' unmet profit needs. Marketing helps to evaluate the target area is most suitable for
the company to furnish its goods and services." Basic Above, the concept of marketing
determines the specific tasks that determine the purchase, sale, promotion & delivery of
appropriate products as well as services of the company so which they could obtain greater
profits in a proper way (Herhausen and et. al., 2020). This is a continuous process that is
conducive to effectively satisfying customer needs and requirements, so that businesses could
make certain modifications accordingly.
An explanation of what the marketing mix is & where the communications mix fits
In relation to achieve greater growth in marketing, the company must follow the
marketing 4Ps of product, price, location and promotion. All such Ps act as strategic
frameworks that enable a specific item line to have an appropriate pricing policy and be used

in convenient locations where audience could see the company’s promotion. In the case of
the 7 Ps of the marketing mix, another three Ps were added as physical evidence, processes
and personnel. All these aspects acts together to standardize the entire process so that most of
the audience contact this & show that they participate in the buying and selling tasks of a
particular platform (such as stores, & shopping centres), on which they could communicate
easily (Imanova, 2021). The communication portfolio is an effective advertisement tool that
can add high value in the marketing field. It is mandatory for the business to follow up the
communication & sustain appropriate interactive channels that helps to maintain a sound
bonding’s with customers. The company's staff could effectively transact with customers and
solve their problems & provide appropriate solutions.
An explanation of digital marketing
In the modern time, digital marketing is an extremely effective component; it could
use the Internet to regulate all marketing aspects. For digital marketing, the Internet and Wi-
Fi performs an indispensable role in the effective adoption & execution of companies.
Through digital marketing, business to business and business to consumer companies could
operate normally. There are many types of digital marketing, such as search engine
optimization, social media marketing, content marketing, affiliate marketing, marketing
automation, local advertising, and email marketing.
An explanation of social media marketing
Social media marketing is an important aspect of digital marketing, and everyone,
businesses and companies can utilise it. There are numerous forms of social media marketing
channels, such as Facebook, Linked In, Instagram, YouTube, as well as Twitter. Such are
well-known social media marketing channels, and these channels show that they are actively
involved in promoting the firm’s products. Social media marketing can assist increase
website traffic, increase brand awareness, & strengthen interaction as well as contact with
essential consumers (John, 2020).
An explanation of why digital marketing and social media marketing are important to
contemporary businesses
The significance of digital marketing and social media marketing is even more
important on a global scale. It could assist fully control global business tasks so that firms
could stretch their company’s operations on a global scale, target huge customers, & enhance
their market success. Certain special advantages of digital marketing, such as greater

geographic coverage, profitability, measurable results, easier customers and the establishment
of a large networks of clients. Through social media marketing mediums such as Facebook,
Twitter, Instagram & LinkedIn, businesses and consumers can successfully carry out buying
& selling tasks. Contemporary firms could also use digital and social media marketing
mediums to build sound customer relationships & achieve higher customer satisfaction,
thereby achieving highly positive results (Jorge, Teixeira and Gonçalves, 2020).
PART 2:
Two examples of social media contents that really work and justification of why they work
DGMG – Repurposing Podcast Content
This is taken as a good instance of social media content which has a positive effect on
work and specific marketing functions. It is compulsory to efficiently produce content as well
as maintain all the technologies that could be used to develop content-specific values. For
instance, the reuse of Podcast content is considered the highly encouraging & utilised in the
field of content format, which also controls an effective content schedule as well as promotes
& promotes other mediums (Kakkar, 2020).
Figure 1: Social Media Content Examples for 2021
There are numerous tools as well as technologies that can develop content stronger,
more influential, as well as assists in generating highest value. Audiograms are also an
appropriate form of content that could help reuse particular but visually inaccessible content.
Dave Gerhardt created highly adequate elements like innovation, footer effective lighting,
and video clips. This is an important & appropriate method provided by Dave Gerhardt.

Zoom meeting
According to the dynamic circumstances, the influence of digitization & technology
will increase day by day, that could assist us in providing effective help and develops
people's eyesight more easy. Zoom is the most famous video conferencing tool and major
audience use it to keep in touch & share ideas as well as opinions on particular topics.
Everyone can attend the meeting collectively. Zoom Meeting is a well-known interactive
tool, it could assist to fully connect audience from all over the world, so that everyone could
interact & co-operate effectively. There are many forms of zoom functions that can bring
convenience to consumers. In a zoom conference, hundred audiences could connect for forty
minutes at a time within a limited period of time. If the user wants to excel the time frame, he
must cancel the subscription paid from the zoom at an extremely easy price.
Figure 2: Zoom – Sharing Pro Tips for Users, 2021
Zoom offers numerous interesting features that users could utilise to develop their
meetings more effective, such as video editing, screenshots, lightning, & offers numerous
effects that users could apply & get an excellent experience and zoom meeting.
Screen shots of effective campaigns with reference to established models and standard for
digital marketing
Arm on LinkedIn
Most of the companies mainly use digital marketing, which helps to perform various
marketing & activities, so that the organization could enhance its marketing success and
achieve higher revenue. Arm is a famous brand which prepares items for the ease of
customers. Now, the firm enters the LinkedIn medium with the purpose of connecting the
number of use of the world population & improving its marketing tasks. High-quality images

can be posted on LinkedIn pages so that consumers can be followed and properly managed
by the company through online methods (Le and Ratten, 2021).
Why social media content is effective?
Social media content is primarily developed by peoples and firms for social media
(such as Facebook, Instagram, Twitter, YouTube, LinkedIn) so that the company could
effectively communicate with consumers & carry out marketing tasks for a large people.
Social media content is most effective in a business environment because it delivers positive
results & leads to market growth. Small businesses & latest established start-ups embrace
social media content technology & enhance their marketing tasks in local as well as
international markets. This can be rearranged in a small period of time, social media content
is highly effective & also when each organization officially launches on this path. With the
assistance of social media content, firms could build strong relationships with consumers &
encourage them through products and services, turning consumers into their loyal buyers. The
main motivation of the company is to assist customers with high satisfaction so that they
could consider the value of their items (Savinov and et. al., 2021). The content of social
networks regulates the adequate control of consumers so that they do not easily resort to the
Figure 3: Arm on LinkedIn, 2021

brand. The company continues to offer various discounts & discounts to cater more
consumers.
CONCLUSION
According to the report, analytical digital marketing and social media marketing are
an internal part of marketing technology that is conducive to improving marketing tasks
around the globe. The report focuses on the particular role of digital and social media
marketing to present that all business operations could be completed effectively & the
company achieves more profits. The report also looks at the link between the communication
mix and the marketing mix. This report offers several instances of social media content &
shares screenshots related to the company’s famous marketing activities.

REFERENCING
Books and Journals