Implementing Digital Solutions in Social Media Marketing Strategy

Digital Solutions
Student’s Name
Institution

QUESTION ONE
I plan to apply social media solutions in digital marketing strategy hence it is the only method to know for sure
is to measure business success over time. According to (Chaffey 2016, p98) tracking progress of a traditional
publicizing campaign like a radio announcement or mailer, every digital marketing solution tactic that applied in
particular business is hard thus not measurable. This advantage is every reason why I plan to employ digital
solutions in digital marketing.
Digital solutions concept should work regarding to the following legislation:
• Australian Government Policy Framework for Consumer Protection in Electronic Commerce-
• Workplace Health and Safety (WHS)
• Patents Act 1990.

QUESTION TWO
The social media platform enhances massive marketing of products in various business as it is
capable of reaching large population all over the world. Facebook, and Twitter platforms in this case,
are employed in product marketing since large population around the globe are much familiar with
them as compared to other platforms (Stephen 2016, p22).
Features of the digital solution: Facebook as everyone knows it’s a huge platform (social media)
reaching billions of people all over the world (Paquette 2013, p98 ). It enhances picture uploading
of commodities where the users can view the picture and their descriptions hence featuring large
marketing strategy.
How it is relevant to this workplace: The aspect is relevant on the business as it enhances easy
controlling measures (Ashley & Tuten 2015, p58). Also, this form of marketing is more cheap
when compared to other means of marketing around the globe.