Digital Strategy Assignment 2022

Running head: DIGITAL STRATEGY
Digital Marketing Business Strategy
Name of the Student:
Name of the University:
Author Note:

DIGITAL STRATEGY1
Table of Contents
Introduction:................................................................................................................................3
Part 1. Identify the strategic objectives for the company in terms of their digital marketing
strategy. What is the company trying to accomplish with these efforts? What evidence did you
find to suggest these objectives? Is digital marketing actually suited to that strategy?...............4
Revenue generation:....................................................................................................................4
Diversification of expenses and losses so as generate high net profits:......................................4
Segmentation, targeting and positioning (STP):..............................................................................5
Suitability of the digital marketing to the aforementioned strategies:.........................................5
Part 2. Briefly identify the key digital platforms in which you believe the company is engaging
with customers.............................................................................................................................6
Official website:...............................................................................................................................6
Social media website:......................................................................................................................6
Third party website:.........................................................................................................................7
Part 3. Describe the kind of content, if any, the company is programming in each of its digital
platforms. If applicable, analyse the content and your experience engaging in each space.
Things to consider are: degree of engagement (i.e., 1:1 or broad publishing of content), brand
& message consistency, level of uniqueness, ability to solve problems/answer questions,
added-value, ease of use, etc........................................................................................................7
Part 4. Analyze how the various platforms are either working together or existing in silos:..........8

DIGITAL STRATEGY2
Part 4. Comment, as relevant, on any direct calls-to-action/direct incentives on a digital
platform intended to drive sales of tickets, merchandise, or other revenue for the company:....9
Conclusion:......................................................................................................................................9
Strategic planning:.....................................................................................................................10
Training of employees:..............................................................................................................10
References:....................................................................................................................................11

DIGITAL STRATEGY3
Introduction:
Digital marketing of products have opened new business opportunities for small
businesses. Langley and Leyshon (2017) opine that digital platforms bear several benefits for the
small scale companies. First of all, small businesses have limited resources compared to the
multinational companies. Hence they can mobilise limited resources to market their products.
This capability of mobilising sufficient resources towards advertisement of products limit the
access the small firms gain to customer bases which in turn results in generation of low profits.
Digital marketing enables small companies to market their products before a large base of
consumers which in turn boost revenue generation (Nylén and Holmström 2015). The small scale
companies in order to reap these advantages of digital platforms today use the platform
aggressively to advertise their products and attract customers. The aim of the paper would be
conducting a marketing audit of a small scale restaurant called Restaurant Hubert which is a
French restaurant based in Sydney (Restauranthubert.com. 2019). The restaurant is a small scale
firm which offers eatery services and event services. The restaurant markets its products through
its official website and also through online food delivery portals. The digital platform of the
restaurant enables it advertise its products namely, food, wine and event management as well
accept reservations which generates revenue. The sections which would follow would delve into
several aspects of the digital marketing of the restaurant.