Digital Strategy - PESTEL and SWOT Analysis

Assessment Brief
Student Name/ID Number
Unit Number and Title Unit 14: Digital Business in Practice
Academic Year Semester 1, academic year 2021-2022
Unit Tutor Mr. Martin Ortega Azurduy
Assignment Title DBP2: Digital Strategy (2 of 2)
Issue Date 16th September 2021
Submission Date To be announced by Lecturers
IV Name & Date Dr. Pham Manh Hung (IV) and Dr. Roberto Ercole (Ass Lead
IV), 5th August 2021
Submission Format
Submission is in the form of a 10-minute video clip individual presentation using relevant software.
Your video clip must include clear voice, face and ppt slides.
The presentation slides and speaker notes must be submitted as one copy in the Turnitin and Btec
system, while the video clip must be submitted into the Flipgrid video system.
Students will submit a set of ppt slides for a digital strategy plan that addresses a transformational
digital strategy and introduces a mobile application. This should be elaborated in a structured
format, making use of heading and sub-headings and using business language. A bibliography
should be provided using the Harvard referencing system (or an alternative system). Inaccurate
use of referencing may lead to issues of plagiarism if not applied correctly.
It is recommended that the student also submit speaker’s notes, the word limit is 1,000–1,500
words, although you will not be penalised for exceeding the total word limit.

I.Introduction
TRUONG PHI FASHION JOINT STOCK COMPANY
This is a small business in Vietnam that manufactures and sells quality clothing and is growing
rapidly. The company focuses on the production of suits, shirts, jackets, coats, skirts, pants,
skirts, and more. Operating from 2015 until now, starting from a small sewing factory with only
5 sewing machines. Up to now, the company has developed miraculously and become one of the
companies with a large and prestigious uniform processing factory in Hanoi. With the current
scale of more than 100 sewing machines, with nearly 100 employees working continuously in
the factory > 300m2 in Thuong Tin area.
Facility 1: No. 19 LK714, alley 3, Ngo Dinh Man, La Khe ward, Ha Dong, Hanoi
Facility 2: 122 Lane 13 Linh Nam, Mai Dong, Hoang Mai, Hanoi
Facility 3: Quang Thinh village , Nam Thinh, Tien Hai, Thai Binh
Phone: [phone]
Email: [e-mail]
Website: https://dongphuctruongphi.com/
2. Digital strategy plan to support the implementation of digital technologies for the
company
3D knitting machine to weave directly into the product by inputting product parameters into the
computer and using the 3D loom control software to create the product without the sewing
process.

Digital fabric printing technology : Color-shift printing, Print in many different sizes
IoT technology: IoT is widely applied in textile and garment factories, bringing unification
between all stages and parts in the entire enterprise factory=> Reduce defective goods, improve
the quality of manufactured products, Saving working time and flexibility in schedule pants
II.PESTLE Analysis and SWOT Analysis
PESTLE Analysis
1. Political Factors
The degree of stability in value is a rule that allows the company to assess the level of risk, the
business environment and its impact, so the study of politics and law is an indispensable
requirement when firms enter the market.
2. Economy Factors: At the beginning of 2020, as the Covid situation lasted, companies and
factories did not stop operating, affecting the company's revenue.