Digital Strategy Plan for Radical Storage in French Market

Digital Strategy Plan

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
PESTLE analysis of the French market .....................................................................................4
Four buyer persona......................................................................................................................6
Competitor analysis on the French market..................................................................................7
Develop a marketing strategy......................................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
A digital strategy is basically refers to the written plan which clarifies the online goals
which help in terms of putting the right technology and processes which is into place in order to
achieve goals. Digital strategy plan is important because it could easily under estimate the
demand for the digital services. Digital strategy has their own significance which help in terms of
outlining and creating a clear path towards the strategic goals. In the present report, French
market for radical storage is taken into consideration(Al Blooshi, and Mishra., 2022).The present
report will cover discussion about PESTLE analysis of the French market, consumer insights
and four buyer personas. The report also consist of the competitor analysis on the French market
in order to enrich the data. Moreover, the report will cover discussion about development of
digital marketing strategy which includes SMART objectives, tactics and tools and also about
the costs of the strategy.
MAIN BODY
PESTLE analysis of the French market
 Political Factors: France is a country which is developed where environment at political
level is very stable where there is no political crisi, trouble, no conflict, no war that is a
good factor which can attract new business investors as well. For setting a business into
France country needs lots of capital from investors and there are certain territories in
France where government has fixed the limit of investment that is 1500 000 Euros for
enterprises at foreign level. Government has also made fixed for business people of
France to pay tax into the manadatory form. France government have no control over the
religion or culture so that there is no policy that is stated through the government in order
to restrict any new entry of business that is not matching up with the population belief of
French.
 Economic Factors: The economic situation is related to many factors like intereset
rates, inflation, per capita income, gross domestic product of any country and per capita
income as well(Borges., and et. al., 2021). The real growth rate of GDP of France has
increased from 0.3% to 8% that revealts about the best situation of pays at economic
level. It basically shows about GDP per capita of Franc which is of standard position
which also showcaseses about the best situation of the county on economic level.

The rate of unemployment has also enhanced from 7.4% to 9.7% and considers all the
parameters that seems about the position in France at ecnomic level in order to set up a business.
 Social Factors: The age structure of France population is around zero to four years
which is of 18.5%, 15 to 64 years is of 65% and sixty five years above have 16.5%. The
expectancy rate of life of France male is about the average of 77 years and age if female
is around 84 years(Bresciani., and et. al., 2021). The rate of literacy of France has around
99% of the full population. There are two kind of languages which has been spoken by
the people such as Catalan and French. French people also shares the food passion which
is very famou for cuisine, wines and cheese as well.
 Technological Factors: France is a country which has an excellent technological and
scientific environment as well(Waspodo, and Rakhmawati., 2021). It is strongest powr of
industry at fourthe level who is leader of world into the context of trachnology space in
nuclear energy, computer engineering and protection of environment as well. The
industrial growth and technological parameter has financial assistance through the
government that support into the context of enhancing level of living of people.
 Environmental Factors: In France country, the major forest cover is around 30.3% of
land. France is a country which is on the first position who has different or separate
environmental minsiter and it has been ranked 17 for emission of carbon dioxide. It
holds 7 the rank and for France EPI score is around 78.2. It is a country who imposed
carbon tax as well which has contribution around 4.5 billion Euros on the yealy basis.
 Legal Factors: There are certain laws which has been set by the country which includes
employment laws, taxation, subsidy policy and the labour code as well(Eller., and et. al.,
2020). So these are the laws which has been set by the country for their further growth
and development as well.