BSBTEC601 Digital Strategy Review: Improving Training Organizations

This report assesses a training organization's digital strategy, examining its alignment with organizational policies, objectives, and procedures. Internal stakeholder consultations inform the evaluation of the strategy's key features, incorporating organizational policies and objectives. Two digital strategy review methodologies, including KPI analysis, are presented with detailed review plans. The report identifies key information sources for the review process, such as SEO and conversion optimization tools, and emphasizes their importance. Findings and recommendations are presented in a structured report format, including suggestions for improving digital strategy through email marketing. The report concludes with methods for disseminating the final review, such as email distribution to stakeholders, ensuring comprehensive understanding and facilitating performance improvement strategies.

Task: 2 BSBTEC601 Review
organizational digital strategy

Research report
Introduction to the repot
Performance assessment generally involve applying as well as knowledge by various performance tasks.
Digital strategy is an plan for particular maximizing business benefits of technology and data assess
focused initiatives (Lipsmeier, and et.al., 2020). Training organization refers to a person or offering to
provide or an organization providing, training or even assessment of the knowledge and skills. The
objective of the report is to determine the existing digital strategy of the organization and how it is
incorporated with organization policies, objective and procedures. Along with this to evaluate digital
strategies by a review plan. To determine methods of analysis review information related to the digital
strategies. To determine recommendation for action to improve the digital strategies
Body of the report:
 Internal stakeholders consulted to gather information regarding the training organisation’s digital
strategy and objectives.
Digital strategies generally focuses on using the technology mainly to improve the business performance
(Catlin, LaBerge, and Varney, 2018). A digital strategy mainly give organization to focus on more marking
efforts as well as clear outlines so tactical steps can be taken. To be successful and sustainable training
organization a company must focus on using the technology generally to improve business performance.
The organization objective is to improve their performance by providing more or new services to cove all
market. As the organization is using the digital platforms to provides their services to the peoples. They
use all the platforms where they can give their training to people. This is very cost effective as well as
comfortable for the people also they can take training online which also save their time as well as money
 Key features of organisational policies and procedures and objectives that the training
organisation must incorporate into their digital strategy.
The organization has politics, procedures and objective which incorporate with their digital strategies. It
is important so every training organization must make sure that their policies and objective always
incorporate which the digital strategies. This is because if they both are incorporated then it will give
positive impact on the organization. Along with this it also helps training organization to perform well.
Generally organization policies are provides guideline for the process of decision-making as well as way
that work in company should be carried out. If the employees or staff have clarity how an business
operate then it gives positive impact on performance of the company. The internal stakeholders are
trainer, senior managers etc. also incorporate with the digital strategy.
 Two (2) digital strategy review methodologies.
The training organization operation are to provide services to the people with aim of developing skills as
well as knowledge. There are many training organization which help students and employees to develop

the skills and also knowledges which help them in performing better in their roles. So the main operation
of the training organization is to provide good training to the individuals (Chong and Duan, 2020). A
digital strategy usually help company outline as well as clear path to the objective or strategic goals. It
also helps the business to determine the benchmarks generally to hit as well as tactics that generally
lead to success. Generally to review the strategies company can use key performance indicators to know
the actual growth of the company. The review normally helps company to assess where the business
organization is on the right track or on its digital journey. So by this business plan for digital future as
well as identify particular objective that mostly help in meeting long as well as short term goals. The first
review methodology is KPI, it is metrics that is generally used to evaluate business social media marking
strategy is effective or not. For every organization marking is very important, if there is no marketing
then how the customers or people take the services as well as aware about the services. The another
review plan is
Review performance
Identify goals for improvement
Then listed actionable steps to achieve goals
Define milestones and metrics
Determine what support as well as resources are needed
Review as well as finalize plan
 A review plan for each review methodology developed in Step 3.
The training organization can also review their website by its rank, so they know how many people take
their training by their websites. So it also helps company to understand about the improvement if
needed. If they are not on the right position then it will give negative impact on organization
performance, so they have to evaluate this. So the training organization have to review their digital
strategies, which will help them to know their digital performance. If they are doing well then its good
for the company but the digital strategies is not work to achieve their goals then it will give negative
impact. So the organization must review their strategies, so they can make changes on time which is
generally beneficial for the company. If they do it on time then they can perform better.
 Key features of the review plan for each review methodology.
Reviews are generally development as well as maintenance activities that mostly required resources and
time. The key components of the review plan are:
 Evaluate the digital strategies goals and marketing
 Re- examine the target customers profiles
 Take look at company digital presence
 Then evaluate messaging strategies
 Check company digital marketing ROI
 Three (3) different sources that the training organisation can use in the digital strategy review
process.
As digital landscape always become increasingly competitive, so the organizations increases their search. There are many
sources of the digital strategy, in which SEO is one of them The another source of digital strategy is conversion optimization
tools; the smallest changes always make big difference when it generally comes to getting the people to convert the onsite.
As the training organization provide, training to the people to enhance their skills and knowledge. So they have to know from

where their customers get the information about the organization. So by SEO and conversion optimization tools, the company
know the traffic from the digital platform, so they will improve that if needed. The conversion optimization tools are
optimized, unbounce, Hotjar. The third sources of the digital strategy is graphic creation tools, it is visuals cornerstone of the
social marketing as well as branding at large. If the company have the budget for designer or even running business, the
digital marketing tools like Cavan. By theses, they know their stability in the market
 Importance of each source of digital strategy information.
SEO is stands for Search Engine Optimization, it is generally process of process getting the traffic from
the free, editorial, organic or even natural results in the search engines. It main aim is to improve the
website position in the search result pages. . A digital strategy generally give company more efforts on
marketing as well as has clears goals that they have to achieve on time. Digital strategy mainly looks for
the different ways to use the technology in isolation from the rest of the organization. There are some
elements such as future proof, take a measured approach, attract v/s defend, and choosing the right
leaders.
 Digital strategy report format and context that will be used to present outcomes, findings, and
recommendations of the digital strategy review.
The existing digital strategy of the training organization is they use social media marketing to market
their training information that is to improve skills and knowledge. They also have application in which
they provide online training to the people. So this is the best way for the people they can learn new
think in proper manner. This also save their time as well as money. As they generally need to take this on
consideration, if the organization manage their application then it will give positive impact on the
performance of the company. But they make sure that the organization manage their application in
effective manner so it will enhance their performance. But if the organization is inefficient in managing
the application and websites then it will also impact bad on the performance as well as brand of the
organization. For improvement the company can adopt email marketing.
 Two (2) recommendations for common actions to improve digital strategy based on the
evaluation conducted.
Email marketing is a software that can offer many analytical measures, but mainly two that marketers
are ever striving to improve that is generally open rate such as the percentage of recipients who opened
the email, and even click through rate etc. Even the emergence of social media, and mobile applications
as well as other channels, the email is still one of the best and effective marketing techniques. Email
marketing can be a part of the content marketing strategy, that is providing value to consumers as well
as over time convert a people or user into customers (Sedani, Mayers and Roman 2019).The Email
marketing is not only know that how to create compelling campaigns, but also to understand optimal
users outreach as well as are skilled at examine customer interactions and also data, and then making
strategic decisions that is based on that data or information.
 Three (3) methods to disseminate the final review report.
After completing the final report the managers can dissemination report to all the stakeholders through emails. This is the
best methods so each and every stakeholder review the report, so they can get accurate information related to the company.
If the organization is doing this then the relationship between the stakeholders and the managers are good for the company.
By final review report all the stakeholders know how to improve more to perform better, and make strategies accordingly.
This also create positive impact on the training customers. Even the company can take feedback from the shareholders,
trainer and the management team related to the improvement the services of the training organization. So by email all the
stakeholders get information efficiently.
CONCLUSION

The above report includes a existing digital strategy of the training organization, it also includes key
feature of the organization policies, objective and procedures that business must incorporate digital
strategies. The report also includes two digital review methodologies as well as implementation. A
review plan and key feature of review methodology. Moreover, the report also includes three different
sources of the digital strategy information and also importance of each source. Furthermore, the report
also determine two recommendation for the common actions generally to improve the digital strategies.
Along with this above report also elaborate three methods to determinate final review report.
REFERENCES
Books and Journals
Catlin, T., LaBerge, L. and Varney, S., 2018. Digital strategy: The four fights you have to win. McKinsey
Quarterly.
Chong, J. and Duan, S., 2020. Understanding digital strategy for digital transformation: A review of
literature. In Proceedings of the 23rd Pacific Asia Conference on Information Systems (PACIS 2020) (pp.
1-12). Association for Information Systems.
Hailemariam, M., and et.al., 2019. Evidence-based intervention sustainability strategies: a systematic
review. Implementation Science. 14(1). pp.1-12.
Lipsmeier, A., and et.al., 2020. Process for the development of a digital strategy. Procedia CIRP. 88.
pp.173-178.