Integrating New Digital Technologies into Crisis Management: A Research Project on The Waterside Inn Restaurant

This research project investigates the importance of integrating new digital technologies in crisis management within the hospitality sector, with a focus on The Waterside Inn restaurant. The study uses a quantitative research method and aims to identify the relationship between new digital technology and crisis management. The project also provides recommendations for better crisis management to mitigate the negative impact of COVID-19.

Research Project

Abstract
The current project tends to base on the topic of the Integrating new digital technologies into
crisis management for which a research is conducted on The Waterside Inn restaurant. Beside
this, the main purpose of current study is to identify the importance of new digital technologies
within the hospitality sector along with investigating the relationship between the integrating
new digital technology and crisis management. Further, the use of both primary and secondary
source of data has been made for collection and review of information to meet set objective.
Along with this, the use of the quantitative nature of research method has been made that
consists of data collection with the help of questionnaire. Finally, valid conclusion and
recommendation are also made to have more effective and better crisis management to mitigate
and overcome the negative impact of covid-19.
Table of Contents
Abstract............................................................................................................................................2
Chapter 1: Introduction....................................................................................................................1
Topic: Integrating new digital technologies into crisis management. A research project on The
Waterside Inn restaurant.........................................................................................................1
Project background.................................................................................................................1
Aim and Objectives................................................................................................................1
Research Questions................................................................................................................2
Hypotheses:............................................................................................................................2
Research rationale:.................................................................................................................2
Research scope.......................................................................................................................2
Overview of Methodology.....................................................................................................3
Chapter 2: Critical Literature Review..............................................................................................3

Chapter 3: Research Methodology...................................................................................................5
Research philosophy...............................................................................................................5
Research approach..................................................................................................................6
Research choice......................................................................................................................6
Research strategy....................................................................................................................6
Data collection method...........................................................................................................7
Sampling.................................................................................................................................9
Chapter 4: Analysis and Findings....................................................................................................9
Chapter 5: A Critical Appraisal, Recommendations & Suggestions for Further Work.................15
Chapter 6: Conclusions..................................................................................................................16
Chapter 7: Own Performance Reflection on the Research Process...............................................16
REFERENCES..............................................................................................................................17

Chapter 1: Introduction
Topic: Integrating new digital technologies into crisis management. A research project on The
Waterside Inn restaurant
Project background
It has been seen and find out the management of the crisis such as global pandemic of
covid-19 needs regular and effective decision making which need to be accurate and based on
large scale information along with having regular monitoring and constant management (Baran
and Baran, 2022). Thus, at that time integration and use of the new set of digital technologies
tend to supports and lead to better crisis management based on the improved digital
transformation into all areas of business. A rising trend of Integrating new digital technologies
into crisis management has been seen in recent times that comprises of the IoT, analytics,
security improvement, value chain, augmented reality, etc. Thus, current study is undertaken on
Waterside to analysis and evaluate about the vital role of integrating new digital technology in
effectively managing the crisis lead out by the covid-19.
Aim and Objectives
Aim
The aim of this project is to investigate about the vital role of integrating new digital
technology in effectively managing the crisis lead out by the covid-19. A research project on the
Waterside Inn restaurant
Research Objectives
 To identify the importance of new digital technologies within the hospitality sector.
 To assess the current practices of the Waterside Inn restaurant to attract and cater larger
number of customer and manage crisis.
 To investigate the relationship between the integrating new digital technology and crisis
management within the Waterside Inn.
 To be able to recommend better strategies for the Waterside inn restaurant to have more
effective and better crisis management to mitigate and overcome the negative impact of
covid-19.
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Research Questions
 What is meant by the concept of integrating new technology along with analysis of its
importance within hospitality sector?
 What are the current practises of the Waterside Inn restaurant to attract and cater larger
number of customer and manage crisis?
 How a vital role is played by the integrating new digital technology in effectively
managing the crisis lead out by the covid-19 that is reflecting the relationship between
these two variable?
 What possible recommendation can be made for Waterside inn restaurant to have more
effective and better crisis management to mitigate and overcome the negative impact of
covid-19?
Hypotheses:
 How a vital role is played by the integrating new digital technology in effectively
managing the crisis lead out by the covid-19 that is reflecting the relationship between
these two variable?
Research rationale:
The selection of the research topic based on the integrating new digital technology in
supporting better crisis management is seemed to be suitable and rationale as integrating new
digital technologies. Further, this study tends to supports and lead a better understanding about
the latest digital technology that would support better data storage and processing to have
effective decision making (Strengers and et. al., 2022). Along with this, it has been also seen that
because of the spread of the global pandemic and implication of sudden lockdown many issues
and challenges are being faced by businesses organisation. Thus, at that time it is rationale to
analysis about the integration and use of digital technology to supports better crisis management.
Research scope
In context to the current project the geographical and scope is limited to the Berkshire,
England, UK that includes of the undertaking of the current investigation within the Berkshire
branch of the Waterside Inn restaurant for the gather and collection of the relevant information
for current project. Beside this, the main selected target group for the current study and
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investigation consists of the employees and worker of the Waterside Inn restaurant that enhance
the scope and reliability of current study as it supports collect and gather the relevant information
about the selected topic.
Overview of Methodology
The undertaking of current study is based on use of the quantitative nature of research
method that supports easy collection of data with the help of the questionnaire. Beside this, both
primary as well as the secondary source of the data collection is being applied and used within
current study.
Chapter 2: Critical Literature Review
It tends to forms out a vital and most important part of every research project which tend to
present and reflect about the analysis of the pre-exiting set of the data. Thus, literature review
provides a base for knowledge creation and generation through leading systematic analysis of
relevant data based on selected topic. The current literature is based on the topic of the
importance of the new digital technologies for which a set of online article journals, books and
other literature are reviewed a discussion of which is provided as below:
To identify the importance of new digital technologies within the hospitality sector
According to the view point of the Kumbhojkar, N.R. and Menon, A.B., 2022, it has been
analysed that the emerging digital technologies such as the artificial intelligence, robotics IoT,
virtual reality and other fifth generation wireless technology are effectively transforming the
hospitality industry. It has been seen that the use and integration of digital technology is seemed
to be highly important within the hospitality industry as it tend to supports and allows the save
on energy costs and also lead to optimise the hotel operations and overall interference based on
technological use and automation (Rice-Stevenson, 2022). Along with this, it has been also seen
that the use of the technology in the hospitality industry has also speed up the business
operations and also leading the enjoyable and efficient experience for the customers. Further,
effective set of communication is also being supported by the digital transformation within
hospitality industry that tend to lead to increased brand awareness, increased operational
efficiencies, and improved customer experience (Salvi, Spagnoletti and Noori, 2022).
To assess the current practices of the Waterside Inn restaurant to attract and cater larger
number of customer and manage crisis.
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According to the view point of the Grace, R., 2021, the key practices and operations of a
restaurant tend to comprises of the timely delivery of tasty food and a range of beverages to its
customers along with maintaining a hospitable atmosphere and all other good services to attract
and cater larger number of customers. The Waterside Inn restaurant is tend to be located at a
convenient location in the Bray, Berkshire, England, which was created by the Michel and Albert
Roux after thy get the success of the Le Gavroch (Kwok and et. al., 2021). Further, it tend to be
currently run and managed by the Michel's son, Alain the current business process of which
includes the use of traditional business operations comprises of making use of traditional way of
attracting and catering customers. Along with this, the Waterside Inn restaurant also tend to have
an effective set of restaurant business model that is based on supporting high level of hygiene
and cleanliness along with hospitable atmosphere and tasty food and beverages that supports the
generation of the higher business service. Further, the Waterside Inn restaurant tend to have a
strategy of creating and effectively managing a successful marketing plan as well as focusing on
the establishment of the effective training program that supports the better crisis management
(Fathi and et. al., 2020). Further, it has been seen that the Waterside Inn restaurant tend to have
all the restaurant practices and operations which consists of the preparation of food along with
cleaning, purchasing of the raw material along with effective accounting and reporting practices
to effectively management the crisis as well as maintain higher productivity level (Saide and
Sheng, 2021).
To investigate the relationship between the integrating new digital technology and crisis
management within the Waterside Inn.
With respect to the view point Ratten, V. and Li, A., 2021, it has been seen and found out
that a significant relationship is being seen between the integrating of digital technology and the
crisis management within hospitality industry. It has been seen that the crisis management need
and tend to require constant decision making and effective strategy formulation that is being used
by the use of digital technology comprises of the AI and IoT along with other digital tools to
have better data storage and revival that support better decision making. Further, it has been also
seen that during the current crisis of covid-19 implicate companies tend to make the acceleration
within the digitization as it supports better interactions as well as effective business operations
(Liu and Yang, 2021). Further, it has been also seen that the integrated digital technology tends
to create and support a holistic approach for data collection and evaluation within the Waterside
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Inn restaurant based on API (application programming interface) thus supports effective decision
making and better crisis management. Further, it has been also analsysed that integration of the
digital technology lead to effective crisis management based on effective sign up and leading
better communication with customers based on online platforms to supports higher convince and
efficient food delivery apps to attract and cater larger number of customers (Misra, Roberts and
Rhodes, 2020).
To be able to recommend better strategies for the Waterside inn restaurant to have more
effective and better crisis management to mitigate and overcome the negative impact of covid-
19.
As per the view point of the Fischer, S.C., Kohler, K. and Wenger, A., 2020, making use of
effective digital technology and online marketing based on having promotion through social
media is highly recommended for the Waterside inn restaurant to have more effective and better
crisis management to mitigate and overcome the negative impact of covid-19 (Asadzadeh and et.
al., 2020). Along with this, making application of integrating digital technology based on AI and
IoT is also recommended for Waterside inn restaurant as it supports effective data storage as well
as improved communication level thus lead and ensures better crisis management. Along with
this, use of the email marketing and other online ordering and food delivery apps are also
recommended for Waterside inn restaurant as it supports better crisis management and effective
connection with customers even at the time of covid-19. Along with this, investing in the latest
set of digital technology is also recommended for the Waterside inn restaurant as it supports and
brings the lightened of the workplace for employees along with improving the overall level of
accuracy and efficiency in delivery of orders (Zeng and Huang, 2021).
Chapter 3: Research Methodology
It tends to forms out a vital part of the research project that provides information about the
set of the research method and approaches which are being used by the investigator to undertake
and carry out an investigation in effective manner.
Research philosophy
In research, the philosophies broad topic of study that deals with knowledge development.
It is about the ways in which data or information should be gathered and analysed (Kwok and et.
al., 2021). The different types of philosophies which are utilised in the research study are
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pragmatism research philosophy, realism philosophy, interpretivisim research philosophy and
positivism philosophy. With respect to the nature of the current project, the making use of the
positivistic philosophy is seemed appropriate and suitable as it supported a practical as well as
the systematic way of undertaking an investigation along with also supports and brings to a more
reliable and measurable set of results.
Research approach
Research approach is a significant part of research methodology chapter. It is the plan for
study which include descriptive methodologies in relation to collection, analysis and
interpretation of data. Further, the research approach provides a process through which the
researcher become able to effectively general the conclusion from specific observations or
instances. Deductive and inductive form of the research approach are two commonly applied
research approach. Out of these two type of the research approach application of the deductive is
made with current project as it is the one that is in line ad works effectively with positivistic set
of philosophy Further, the reason for making use of the deceive approach is also based on the
fact that it leads to better scanning as well as support testing of the numeric facts to effectively
achieve the set objective (Fathi and et. al., 2020).
Research choice
Research choice is the methodology which seeks to inform the investigator about the
collected data or information which involves two main types i.e. quantitative and qualitative
research choice. The qualitative research choice is the method of gathering non-numerical
information on the study topic and in quantitative research choice, numerical data or information
is gathered which is easier to collector and analyse. Thus, based on current topic and to reflect
the relationship of integrating digital technology and crisis management use of the quantitative
research method is seemed more suitable and justifiable (Saide and Sheng, 2021). Along with
this, the application of the quantitative nature of method also supports easy collection of facts in
numeric terms and it also cost effective and reliable in nature.
Research strategy
The strategy of the research can be stated as the sequential plan that render direction to the
researcher's thoughts as well as allowing them to conduct a particular study in systematic manner
within the provided time frame. The main forms and types of the research strategy tend to
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incudes and comprise of the observation, action research, interview, survey, experiments, case
study, etc. out of which making use of survey strategy is most appropriate for current study. The
use of the survey strategy tends to supports the easy collection and analysis of primary data
based on use of questionnaire (Liu and Yang, 2021). Along with this, the making use of the
survey strategy also supports a cost and time efficient way of the collection of data from a larger
number of respondents thus supports more authentic and accurate set of research results.
Data collection method
Data collection can be stated as the process through which researcher can gather data and
information related to the topic through utilising standard techniques. Use of the both primary as
well as the secondary source of the data gathering has been made within current project to
supports collection of sufficient data. The collection of the primary data provides the authentic as
well as the first hand data that is directly collected by the researcher with the help of
questionnaire. On the other hand, the analysis and selection of secondary source of data has been
made with the help of e-library through making use of key words to select and analysis the
relevant set of articles and journals (Misra, Roberts and Rhodes, 2020). The key words include
the integrated digital technology, crisis magnet, etc. which supported the selection of suitable
online article, books, journals and other literature to supports better analysis of secondary source
of data. Use of the below stated questionnaire is made for the collection of the primary data.
Questionnaire
Q1) Is any understanding do you having about the topic of the Integrating new digital
technologies into crisis management?
a) Yes
b) No
Q2) As per your view point, what could be the key importance of the making use and
application of the new digital technologies within the hospitality sector?
a) Speed up business operations
b) More enjoyable and efficient customer services
c) Increased brand awareness
d) Supports better decisions making
e) Ensure effective storage and communication of data
Q3) As per your opinion which one is tend to be the key current practices of the Waterside
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Inn restaurant that is supporting the attract and catering of the larger number of
customer as well as supporting management of crisis?
a) Effective set of restaurant business model
b) Hygiene and cleanliness
c) Hospitable atmosphere
d) Tasty food and beverages
e) Suitable marketing plan
Q4) As per your understanding level, what possible relationship tend to be existing between
the integrating for of the new digital technology and the crisis management within the
Waterside Inn?
a) Positive relationship
b) Negative relationship
c) No relationship
Q5) How you would like to justify and analysis the significant relationship between the
integrating new digital technology in leading better crisis management?
a) supports improved communication
b) Better data storage and management
c) Effective decision making
d) All of the above
Q6)What possible set of the recommendation could be suggested for the Waterside inn
restaurant to have more effective as well as lead a better crisis management in order to
mitigate and overcome the negative impact of covid-19?
a) Making use of social media marketing
b) Focusing on better use of digital technology
c) online ordering and food delivery apps
d) Email marketing
e) Better data management based on IoT
Q7) Any further recommendation for Waterside inn restaurant to have better crisis
management?
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Sampling
Sampling is the process used to select participants from the overall population. For current
project, use of the random method of the sampling has been made to selects a sample size of 25
participants from the employees of the Waterside Inn restaurant.
Ethical consideration- to meet the set ethical consideration the current study is being
conducted in a trustworthy manner along with maintaining honesty and openness throughout the
study. Along with this, the implication of the BERA code of ethics has been also made to meet
the anonymity, authenticity, reliability and other set academic ethics. Along with this, application
of the provision of data protection act has been also made to maintain the confidentiality and
safety of the collected data (Asadzadeh and et. al., 2020).
Chapter 4: Analysis and Findings
1: Topic of the Integrating new digital technologies into crisis management
Q1) Is any understanding do you having about the topic of the
Integrating new digital technologies into crisis management?
Frequency Table
a) Yes 24
b) No 1
Interpretation: From the above graph it is concluded that out of the group of 25 respondents the
total number of respondents with the knowledge of integrating digital technologies into crises
management policies and practise includes 24 participants while the last remaining respondent
does not have knowledge about digital technology integration in crises management.
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2: Key importance of the making use and application of the new digital technologies
Q2) As per your view point, what could be the key importance of the
making use and application of the new digital technologies within the
hospitality sector?
Frequency Table
a) Speed up business operations 5
b) More enjoyable and efficient customer services 4
c) Increased brand awareness 6
d) Supports better decisions making 7
e) Ensure effective storage and communication of data 3
Interpretation: From the above graph it is concluded that out of the group of 25 respondents the
total number of respondents 5 have stated that application and integration of digital technologies
in the hospitality sector speeds up business operations while 4 have agreed with digital
technology improving efficiency of consumer service in the hospitality businesses. 6 participants
have stated that increasing brand awareness while 3 consumers have agreed to ensuring effective
storage and communication of data. Finally a single respondent has also stated that integration of
digital technology in the hospitality industry ensures that data is being effectively stored and
communicated.
3: Key current practices of the Waterside Inn restaurant
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Q3) As per your opinion which one is tend to be the key current
practices of the Waterside Inn restaurant that is supporting the
attract and catering of the larger number of customer as well as
supporting management of crisis?
Frequency Table
a) Effective set of restaurant business model 4
b) Hygiene and cleanliness 5
c) Hospitable atmosphere 3
d) Tasty food and beverages 6
e) Suitable marketing plan 7
Interpretation: From the above graph it is concluded that out of the group of 25 respondents four
respondents have stated that effective set of restaurant business model is the key current practice
of water side in restaurant which is supporting the company in attracting and catering two larger
number of consumers and helping the firm in crisis management. According to five respondents
water side in has been able to attract large number of consumers end support crisis management
because of the key current practice of hygiene and cleanliness. 3 participants have stated that
providing consumers hospitable atmosphere is a current practice of water site in restaurant which
has helped the firm in attracting larger number of consumers and supporting management of
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crisis. Six participants have stated that the current practice of providing tasty food and beverages
to consumers has helped water side in restaurant in attracting more number of customers as well
as ensuring effective management of crisis. The remaining seven respondents have stated that
adoption of a suitable marketing plan has helped voter side in in attracting large number of
consumers and supporting management of crisis.
4: Possible relationship tend to be existing between the integrating for of the new digital
technology and the crisis management
Q4) As per your understanding level, what possible relationship
tend to be existing between the integrating of the new digital
technology and the crisis management within the Waterside Inn?
Frequency Table
a) Positive relationship 21
b) Negative relationship 1
c) No relationship 3
Interpretation: From the above graph it is concluded that out of the group of 25 respondents 21
Respondents have stated that positive relationship exists between integration of new digital
technology and crisis management within water side in. On the other hand one respondent have
stated that negative relationship exists between integration of new technology and crisis
management in case of water side in. The remaining 3 participants have not agreed on selecting
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existence of a positive or negative relationship between new digital technology and crisis
management at water side in.
5: Significant relationship between the integrating new digital technology and crisis
management
Q5) How you would like to justify and analysis the significant
relationship between the integrating new digital technology in
leading better crisis management?
Frequency Table
a) supports improved communication 6
b) Better data storage and management 9
c) Effective decision making 8
d) All of the above 2
Interpretation: From the above graph it is concluded that out of the group of 25 respondents 6
respondents justify and analyze significant relationship between integration of new digital
technology in improving crisis management through its support in improved communication. 9
respondent justify relationship between digital technology and crisis management best dating
better data storage and management from digital technology. According to 8 respondent effective
decision-making supported by digital technology justifies significant relationship between
integration of digital technology and crisis management. The remaining two respondents have
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stated all of the above options being justification for significant relationship between integration
of new digital technology in leading better crisis management.
6: Recommendation to have more effective as well as lead a better crisis management
Q6)What possible set of the recommendation could be suggested for
the Waterside inn restaurant to have more effective as well as lead a
better crisis management in order to mitigate and overcome the
negative impact of covid-19?
Frequency Table
a) Making use of social media marketing 5
b) Focusing on better use of digital technology 3
c) online ordering and food delivery apps 6
d) Email marketing 7
e) Better data management based on IoT 4
Interpretation: From the above graph it is concluded that out of the group of 25 respondents 5
participant recommend usage of social media marketing to improve crisis management at water
side in restaurant in order to mitigate and overcome the negative impact of COVID-19.
According to three respondent suitable recommendation for water side in to improve crisis
management and mitigate negative impact of COVID-19 is focusing on better usage of digital
technology. 6 participants have stated that on line ordering and food delivery application can
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help water side in restaurant to have more effective crisis management and overcome negative
impact of COVID-19. Seven respondents suggest e-mail marketing while four respondent have
recommended better return management based on Internet of Things to improve crisis
management at waterside inn restaurant
Chapter 5: A Critical Appraisal, Recommendations & Suggestions for
Further Work
This research was conducted by using the positivism philosophy which provides the
advantage of quantitative analysis of data. On the other hand the disadvantage of using positive
research philosophy for this investigation first let it reduce the flexibility of the research project.
In context of this investigation the usage of positivism philosophy provided benefits because it
results in vigorous process of setting hypothesis and empirical experimentation to get the best
results. Deductive research approach was also applied for completing this investigation which
had the advantage of explaining casual relationship between concepts and reliable. It is
evaluated that there is also disadvantage of limited scope of creativity’s when applying detective
research approach. This negatively affected the uniqueness and originality of the specific
investigation. It is critically evaluated that application of deductive research approach was
beneficial for this investigation as it helped get generalized finding end supported attainment of
research objectives. Both primary and secondary data was collected for this investigation which
improved the usage of different sources so that credible and authentic data is only used for the
investigation.
The negative impact of using both primary and secondary data was that it made data
collection more time consuming for the investigation. The usage of both primary and secondary
that benefited the research as it helped ensure that the conclusions drawn on wide range of data
are more accurate and provide detailed answers to the research questions. In addition to this the
sampling conducted in this investigation most completed by taking ethical considerations into
decision-making. This resulted in adoption of code of ethics to meet standards of a academic
ethics. It is critically evaluated that completing sampling back considering ethical concerns
improve the investigation and help ensure that the conclusions don’t run the investigation are
based on ethical data usage.
It is recommended that for future research better data protection technology is used to
ensure that the research data is kept safe from any kind of digital harm. It is important that the
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digital protection and privacy of data gathered for research purposes is prioritized in future as it
can lead two research becoming more ethical. The suggestions for further research include
focusing on the ways in which artificial intelligence technology is adopted for crisis management
in the restaurant industry. The negative and positive impact of artificial intelligence technology
in crisis management four different types of restaurants including small and medium sized
restaurants is important as it tells understand the ways in which digital technologies can be
improved and adopted by different restaurants for crisis management. In addition to this further
research also need to be conducted on challenges faced by restaurants in context of crisis
management. This is because it can help identify the reasons behind failure of many restaurants
because of COVID-19 and the ways in which restaurants can update their crisis management
policies to handle such situations in the future.
Chapter 6: Conclusions
From the above research it is determined that crisis management is important for restaurants as it
helps businesses deal with sudden changes in external environment to ensure long term survival.
Businesses adopt different practices and policies to ensure effective crisis management such as
integrating digital technology to enhance crisis management effectiveness. Digital technologies
suggest Internet of Things an artificial intelligence enables businesses to speed up business
operations and improve decision-making which is essential for effective crisis management. In
addition to this different strategies are applied by businesses for crisis management including e-
mail marketing and online ordering for food delivery so that changes in external environment
because of overnight in can be managed. It is also concluded that crisis management is heavily
supported through digital technology.
Chapter 7: Own Performance Reflection on the Research Process
Completion of the research process help me develop various skills and capabilities which will
support my future academic growth as well as professional development during employment.
Reflecting on my past experience of completing the research versus I have evaluated that the
main areas where my research quality was high include primary data collection and sampling. I
took consideration of ethical concerns during sampling and data collection which improved
ethical nature of my research.
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In addition to this I was also able to maintain anonymity of primary data which helped
me get unbiased interpretation of the collected data. I have also analysed that the main areas
which require further improvement include the usage of digital technology for protecting and
storing data effectively. In addition to this I also need to improve my secondary data collection
and interpretation. This will help ensure that the literature review conducted for investigation on
specific topic utilise wide variety of credible sources. I will focus on improving my secondary
data collection an analysis by learning more about journals and online sources which provide
authentic data on various topics. This will help me utilise wide variety of sources for my
secondary data collection analysis so that the research is backed up by authentic references every
search objectives are attained with better quality data. Looking back at the experience I have
understood that completing the research process has helped me improve my knowledge of
research methodology along with my organization skills and referencing skills because I was
able to organize and store the data collected effectively with suitable referencing.
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