Integrating new digital technologies into crisis management: A research project on The Waterside Inn restaurant

PHigher National in Hospitality Management
Unit 18 Research Project
RESEARCH PROPOSAL FORM
STUDENT DETAILS
Section One : Research Title, Aim and Objectives
Research Title: ...Integrating new digital technologies into crisis management. a research
project on The Waterside Inn restaurant. ..............................................
Research Aim :
The aim of this project is to investigate about the vital role of integrating new digital technology in
effectively managing the crisis lead out by the covid-19. A research project on the Waterside Inn
restaurant. .....................................................................
Research Objectives (How do you want to achieve this aim. At least three/four objectives).
To achieve this aim, the following objectives have been proposed.
i. To identify the importance of new digital technologies within the hospitality sector.
..........................................
ii. To assess the current practices of the Waterside Inn restaurant to attract and cater larger
number of customer and manage crisis. ........................
iii. To investigate the relationship between the integrating new digital technology and crisis
management within the Waterside Inn .......
iv. To be able to recommend better strategies for the Waterside inn restaurant to have more
effective and better crisis management to mitigate and overcome the negative impact of
covid-19. ......

Research Questions (convert each objective above into a research question)
i. What is meant by the concept of integrating new technology along with analysis of its
importance within hospitality sector?
ii. What are the current practises of the Waterside Inn restaurant to attract and cater
larger number of customer and manage crisis?
iii. How a vital role is played by the integrating new digital technology in effectively
managing the crisis lead out by the covid-19 that is reflecting the relationship
between these two variable?
iv. What possible recommendation can be made for Waterside inn restaurant to have
more effective and better crisis management to mitigate and overcome the negative
impact of covid-19?
Section Two: Research Rationale and Scope
Rationale/Justification for the Topic: this should briefly cover the following three areas.
The selection of current research topic based on the topic of the Integrating new digital technologies
into crisis management is rationale as it supports better understanding about the latest and recent
digital technologies that is supporting and leading out effective crisis management (Durst, Acuache
and Bruns, 2021). Further, it has been analysed based on the literature that many challenges and
issues are being created by the covid-19 within the hospitality sector in form of sudden lockdown
and closer of many business operations. Therefore, it is vital and effective to analysis about the ways
that can be adopted by the hospitality sector to mitigate and become these changes. Apart from this,
the selection of current topic is tending to be rationale and suitable from the personal view point of
researcher as it supports creation and generation of higher understanding level along with better
development of research skills. Along with this, current study also supports the better future
opportunity and development of the researcher as it tends to supports and leads to better
understanding about the concept of crisis management along with leading and supporting improved
managerial skills and competency (Barykin and et. al., 2021). Along with this, current research
project also tend to lead and support the tactical benefits for the researcher in form of the leading a
practical experience of undertaking and conducting a research work that is supporting better career
and efficient knowledge creation for researcher and other scholars.

Research Scope: this should briefly cover the following.
The geographical area of the current project would be Berkshire, England, UK that is focused on
conducting and leading out investigation within the Berkshire branch of the Waterside Inn restaurant
to gather and collect information for current project. The main target group of the current study
would comprise of the employees and worker of the Waterside Inn restaurant to collect and gather
the relevant information about the selected topic. Apart from this, the main theories and themes that
are includes and involved in this particular study tend to comprises and includes of the importance of
new digital technologies within the hospitality sector along with assessing the current practices of
the Waterside Inn restaurant to attract and cater larger number of customer and manage crisis. (Zou
and Zhao, 2021) Beside this, a discussion and investigation about the relationship between the
integrating new digital technology and crisis management within the Waterside Inn is also made
together with applying the themes and theory to effectively recommend better strategies for the
Waterside inn restaurant to have more effective and better crisis management to mitigate and
overcome the negative impact of covide-19.
Section three : Preliminary Literature Review
The Literature Review, at this stage of the research process, does not have to be critical literature
review but each reviewed source should cover the following
To identify the importance of new digital technologies within the hospitality sector.
As per the view point of the Max, M., 2021, It has been seen and analysed that the use of the new
digital technology are tend to be important and effective for the hospitality sector as it tend to
support the improved communication level along with enhancing the capability and competency
level of organisation. It has been seen that making use of the digital technology comprises of
Internet of things and other digital and online channels tend to allow and support the hotels to have
save in there cost along with optimising their business operation as well as supporting better human
interference (Wirtz, Müller and Weyerer, 2021).
To assess the current practices of the Waterside Inn restaurant to attract and cater larger number
of customer and manage crisis.
The Waterside Inn restaurant tend to be located and situated in the Bray, Berkshire, England, was
founded by the brothers Michel and Albert Roux after the success of Le Gavroche (Rayburn,
Anderson and Sierra, 2021). It is currently run by Michel's son, Alain and has three Michelin stars,
and in 2010 it became the first restaurant outside France to retain all three stars for twenty-five

years. The current business process of the Waterside inn restaurant tend to includes and comprises of
the use of traditional business operations along with effective restaurant business model that
generates higher business service and also supports the better crisis management. The current
practises and operation of the Waterside Inn restaurant comprises of preparing of food, customer
services along with cleaning and accounting of raw material to enhance the revenue and satisfaction
level of customers (Tortorella and et. al., 2021).
To investigate the relationship between the integrating new digital technology and crisis
management within the Waterside Inn
With respect to the information provided by Saide, S. and Sheng, M.L., 2021, it has been seen that a
positive relationship exists between the integrating new digital technology and crisis management
within the Waterside Inn as the use of digital technology supports higher efficiency and efficient
business operation. Digital technology comprise of the use of IoT and other vital technology that
supports improved communication and effective interaction level between various business
operation and function thus supports and leads to positive impact on the business crisis and
management (Wang and Wu, 2021).
To be able to recommend better strategies for the Waterside inn restaurant to have more effective
and better crisis management to mitigate and overcome the negative impact of covid-19.
According to the view point of the Wut, T.M., Xu, J.B. and Wong, S.M., 2021, it has been seen that
the covid-19 has created many issues in form of sudden lock down and strict social distancing norms
that created a negative influence on the motivation level of customers leading decrease productivity
for hospitality sector. Thus, making efficient use of digital technology and online channels supports
more effective communication and interaction with customer to attract and cater their interest to
mitigate and overcome the negative impact of the covid-19 (Barykin and et. al., 2021).
Section Four: Overview of Research Methodology:
Discuss in short your research methods, philosophical approaches, research design e.g
qualitative/quantitative/mixed, research sample and sampling techniques.
Research philosophy: In addition to this, there are two forms and main type of research the
philosophies that is tend to comprises and includes of the interpretivisim as well as positivism.
Research philosophy that used and applied for conducting current research project is tend to be the