Impact of Digital Technologies on Organisational Development: A Case Study of Arrival

This report evaluates the major innovations and digital technologies used by Arrival, a London-based start-up, and assesses their impact on organisational development. It examines the pros and cons of these technologies and how they affect data and knowledge management in the decision-making process.

Digital Portfolio

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Provide a brief description of the client organisation. Identify and evaluate major innovations
and digital technologies that your client is using........................................................................3
Task 2: ........................................................................................................................................5
Assess how these innovations and digital technologies affect organisational development.
Examine the pros and cons of these technologies. ....................................................................5
Task 3:.........................................................................................................................................8
Discuss how the said innovations and digital technologies impact on data and knowledge
management in process of decision making in your client’s organisation. Justify your
statements....................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
In the modern world digital innovation are playing one of the vital role in the
organisation functions, as they assist the companies to better perform their operations. In
addition to this by the adoption of these factors businesses streamline their process which
directly increasing their efficiencies. The use of innovation and digital technologies allows the
businesses to stay ahead with their competition, due to the implementation of the new
improvised technologies and innovation that enhanced he experience. In addition to this the
mentioned report will highlight the effective digital portfolio that adopted by the ARRIVAL.
ARRIVAL is one of the most successful start-up of UK which started in the year of 2015
(Anderson, Chung, and Macleroy, 2018). the mentioned company develop the zero emission
public transports, car. Moreover the mentioned start-up also produces software, scalable
skateboard platforms, innovative material and component. In addition to this the mentioned
report will derived the brief discussion of mentioned company major innovation and adoption of
digital technologies that assist them in order to get the competitive advantage. Further, the
impact of the adaptation of these innovations and technologies on the organisation development
will also evaluate I the given report. At last, the impact of derived factors on the data and
knowledge management in process of decision making of ARRIVAL will also discuss in
detailed.
MAIN BODY
Task 1:
Provide a brief description of the client organisation. Identify and evaluate major innovations and
digital technologies that your client is using.
Arrival is the London based start-up company that developed various zero emission EV
products In the operational market. In regard to this, the mentioned business is the inclusion of
innovation and digital technology that assist the mentioned business to produce more futuristic
products in the operations. Due to its effective innovative approach the mentioned business
become one of the major rival of Tesla, which already is one of the biggest name in the
innovative industry. In addition to this some of the innovative product that made by the
mentioned company in their micro industry (Braciszewski, 2021).

 Arrival van- The mentioned company developed the sustainable ans zero emission van
in the operational market that can be used by the derives and other business that need th
big spaces to operate their busies operations more effectively. In regard to this the
mentioned organisation also deployed the self automated system Technology in their
vans that offer the more futuristic experiences to their client.
 Arrival Car- In order to transform the ride hailing businesses the mentioned organisation
developed the affordable and purpose based vehicle for the ride hail riders. With
powerful API and advanced developer tools, software system assist in offering the
security features as well as eliminate the interruption of third party software.
 Arrival bus- In order to offer the effective public transport services in the UK the
mentioned organisation collected the various insights from passengers, drivers as well as
analyse the condition of cities. Hence by these reliable insights and use of digital product
such as navigation system, driver performance control as well as vehicle tech monitoring
(Faulkner, and Runde, 2019).
Major innovation and technology used by Arrival in their business functions
 Use of digital mapping technology- As the discussion has highlighted that the
mentioned company is majorly focusing on the Public transport solutions. Hence, in
order to offer the more intrinsic value the mentioned business has collaborated with tech
German company in order to develop the more effective digital mapping technology
adoption In their vehicles. By the use of the mentioned technology, the mentioned
company get the more reliable insights of the precise location, lane marking and other
object that work as an obstacles in the self driving cars. Therefore, such technology
enhanced the performance of the self driving car (SELF-DRIVING VEHICLE MAKER
ARRIVAL PARTNERS WITH DIGITAL MAPPING COMPANY HERE, 2021).
 Automotive data platform- The mentioned organisation developed the cloud based
platform in which all the fleet driver and managers can assess their data on the single
platform. Moreover, it also develop the more effective fleet data management across
vehicle fleet and enhanced the vehicle capabilities by the implication of derived data.
 API and advanced developer tools- All the product of the mentioned company uses
their in-house API developer tools (Francis, and et.al., 2019).

 Propriety composite material- The material used in the vans are develop more
composite material which are lightweight, cost low and stronger than steel. It is durable
and resistant to damage. The technology used in these material offers the advantage as
their colour is not damaged even by of denting.
 Micro factory- The mentioned company using the decentralise method of manufacturing
electric vehicle. The mentioned company uses the cell based robotic assembly that offers
more productive working experience. Plug and play- All the modular design of the mentioned Is developed in a such way that
can be easily upgraded over the air. The inclusion of predictive software assist the
individual to get the reliable insights in regard to up gradation of hardware and software
(Why Arrival A better approach using a New Method, 2022).
Task 2:
Assess how these innovations and digital technologies affect organisational development.
Examine the pros and cons of these technologies.
As the above discussion showed the number of technology and invitation that used by the
organisation in their operational functions. All these techniques and tolls plays one of the vital in
their operational functions. Due to their effective techniques the mentioned business got the large
investment from the investors, because of it innovative approach. Moreover the government of
UK also choose the mentioned business for the global investment summit in London. In addition
to this it helped the mentioned company to develop their strong market image. The respected
business has got the rapid success, as they convert their start-up into the Unicorn business.
Moreover the mentioned company is rapidly expanding their business operations in the other
nation too such America and other developed nation (Ivanov, Dolgui, and Sokolov, 2019).
The mentioned organisation mainly developed all the software and other hardware
system by their own. Hence it assist them in order to involvement of third party in their business
functions. Due to such scenario the mentioned business also got cost advantage as well as assist
them to deploy more attractive prices in the operational market. Furthermore, by the use of these
technologies the mentioned businesses developing the more innovative product which is lacking
by other in their operational market. Hence it assist the mentioned company to get the
competitive advantage in the operational market.

Moreover every technologies have some pros and cons so on the respected company practises
too. Hence below are the highlights of these factors on the context of the company functions.
digital mapping technology
Pros: The digital mapping technologies plays one of the vital role in the organisation functions,
as they assist them in order to develop the more effective self driving system In their products.
In regard to this the mentioned business deployed the effective digital mapping technology that
analyse all the route maps, offers the on time data in regard to the traffic as well as offers the
suggestions according to the drivers demand. Hence, such technology is one of the ideal
technology for the company to develop more futuristic product in their target market. As it offers
the accuracy on which an individual can rely easily (Jafari-Sadeghi, and et.al., 2021).
Cons: One of the major disadvantage of the mentioned technology Is that it cant be accurate on
the time. As, the functions is completely depends upon the technology. Hence there are always a
chance of errors in regard to the accuracy of data. In addition to this, as the technology identified
the obstacles of the self drive mode. In regard to this there could be a chances in which the
mentioned technology could determined unnecessary obstacles. Therefore, the possibilities of
errors will be always present.
API and advanced developer tools
Pros: The mentioned company is using the API tools in their operational functions. aS it assist
the mentioned organisation to perform their functions more productively. It assist the mentioned
business into:
 by the use of above mentioned technology the respected business develop the more
customer intrinsic products by collecting their reliable information and filtered them in
order to imply In the company operations.
 The mentioned company majorly known for its innovation such as use of campsite
material, effective digital techniques etc. hence all these were possible due to the use of
mentioned developer tools.
 All the vehicles of the mentioned business has developed by th use of powerful API tools.
Hence, it facilitate the organisation to offer more effective customer experience according
to their requirement. Hence, through the use of these tools mentioned business formed
more innovative product in the operational market. Moreover, it offer more revenue
generation opportunities due to high fluctuation in the demand.

Cons:
 The mentioned techniques is very time consuming as well as required the effective
programming knowledge to better development of the techniques according to the
business requirement.
 The maintenance cost of the mentioned technology is also very high. Hence, businesses
which adopt these technologies need to deploy big chunk of capital in such technology .
In addition to this, as the modern business industry is changing rapidly so on the
operational activity. Hence, in order to perform the effective operational function the up
gradation of these API tools need to be required. Therefore, it is concluded as high
maintenance practises.
Micro factory
pros:
 The mentioned organisation has developed the effective micro factory in which thousand
of electric vehicles can be at once. In addition to this the mentioned company micro
factory is deployed 200,000 square foot warehouse which is one of the biggest warehouse
in the UK.
 Moreover, the mentioned organisation also removed the need to painting and stamping by
their composite material. Hence it assist them to eliminate the involvement of other
supplier in their business functions. Therefore, the mentioned business produce their
vehicles on more justified price than its competitors in its micro factory.
 In the mentioned micro factory, they have their own chassis, powertrain, body and
electronics control. Hence, for the development of their commercial vehicle 60 % if
integrated parts are developed by the business in their micro factory.
Cons:
 The disadvantage of the Micro factory is that the mentioned company stills depend upon
the suppliers. Around, 40% of their material still delivers by their supplier. Therefore the
mentioned organisation rely on these suppliers. The cell based manufacturing micro factory are deployed by the automated arms and
robots in each cells. In addition to this, the mentioned organisation following the one-
size-fits-all approach. Hence, the flexibility in design is less effective in this mentioned
approach (The pros and cons of the micro factory, 2021.).

Task 3:
Discuss how the said innovations and digital technologies impact on data and knowledge
management in process of decision making in your client’s organisation. Justify your
statements
As the above discussion clearly stated that the mentioned company uses the effective
digital technologies in their business functions. As these technologies are deploys in such manner
that facilitate the mentioned business to deploy more effective decisions in their business
operations. The respected business majorly rely on AI technology and other integrated software ,
that collect the personalise data that further used in forming the more effective decision to
develop the more integrated product according to the demand of the market. Hence, in regard to
this below are the brief discussion of some innovations and techniques through which the
mentioned organisation choose the effective decisions in company (Marusin, Marusin, and
Ablyazov, 2019).
 Automotive open data platform- The mentioned organisation deployed the mentioned
open data platform that simplify the sharing of data more effectively in the mobility nad
fright system. Moreover, by the use of such platform various clients of the mentioned
company shares their data between their fright and OEM partners. In addition to the
mentioned data model offers the reliable insights to the respected company in regard to
their customer needs and demand. Therefore, by the use of these insights Arrival
improvise their vans and buses according to their customer needs and requirement.
Arrival also shares the filtered issues from their shared platform to their potential partners in
order to developed the more effective solutions to the derived insights.
 Data management- The mentioned business is offering the effective sustainable
solutions in the mobility sector. Additionally, the mentioned sector is in evolving phase
in which data insights plays one of the vital role in order to develop customer intrinsic
product. In addition to this, the respected firm uses the AI based technologies as well as
open data platform that assist them in order to collect the more reliable insights of fleets.
Hence, these insights further used by the mentioned company to enhance their product
capability and implied more intrinsic value in their electric vehicle. In order to develop
the effective data management pathway the respected company collaborated with the
Microsoft to create the more adaptive platforms. Therefore, by these functions the

mentioned business added the number of new techniques ans functions in their vehicle to
fulfil the demand of their customer. Moreover, according to the collection of data , arrival
enhanced the safety features in their electric vehicles as the demand of safety features are
increasing the modern era (Zelizer, 2019).
 Software- by the analysis of data the respected business has determined the various
insights of their customers. Hence, by the use of effective software the mentioned
business formed the more integrated vehicle according to the market demand. Moreover
by the use of software, and implication of information that respected organisation from
the more effective operational funnel that solely focuses on derive the performance of the
organisation vehicle. In addition to this the mentioned business develop the more intrinsic
product design, attractive interior, effective navigation system. Moreover the use of these
software creates the more valuable product that justified the prices that deploy by the
organisation(Arrival co-developing its Automotive Open Data Platform with Microsoft,
2021).
CONCLUSION
From the analysis of above discussion it is clearly stated that the innovation and digital
technologies plays one of the vital role in the organisation success. In regard to this, the above
report highlighted various innovation and technologies that assist them in order to gain the
competitive advantage by taking the more effective decision making in their business operations.
Furthermore, various pros and cons of deployed innovation and digital technologies were also
illustrated on the context of the organisation functions. Moreover, the report highlighted, as the
mentioned company using API system, AI technologies. Open cloud platform etc. technologies
that assist them to perform more effective functions as well as facilitate them to attract the
potential customer towards their business functions.

REFERENCES
Books and Journals
Anderson, Chung, and Macleroy, 2018. Creative and critical approaches to language learning
and digital technology: Findings from a multilingual digital storytelling
project. Language and Education, 32(3), pp.195-211.
Braciszewski, 2021. Digital Technology for Suicide Prevention. Advances in Psychiatry and
Behavioral Health, 1(1), pp.53-65.
Faulkner, and Runde, 2019. Theorizing the Digital Object. MIS Quarterly, 43(4).
Francis, and et.al., 2019. Aging in the digital age: Conceptualizing technology adoption and
digital inequalities. In Ageing and digital technology (pp. 35-49). Springer, Singapore.
Ivanov, Dolgui, and Sokolov, 2019. The impact of digital technology and Industry 4.0 on the
ripple effect and supply chain risk analytics. International Journal of Production
Research, 57(3), pp.829-846.
Jafari-Sadeghi, and et.al., 2021. Exploring the impact of digital transformation on technology
entrepreneurship and technological market expansion: The role of technology readiness,
exploration and exploitation. Journal of Business Research, 124, pp.100-111.
Marusin, Marusin, and Ablyazov, 2019, September. Transport infrastructure safety
improvement based on digital technology implementation. In International Conference
on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019) (pp. 348-352).
Atlantis Press.
Zelizer, 2019. Why journalism is about more than digital technology. Digital journalism, 7(3),
pp.343-350.
Online
The pros and cons of the micro factory, 2021. [Online] Available
through:<https://www.automation.com/en-us/articles/july-2021/pros-and-cons-
microfactory>
Why Arrival A better approach using a New Method, 2022.[Online] Available
through:<https://arrival.com/world/en?topic=why-arrival>
Arrival co-developing its Automotive Open Data Platform with Microsoft, 2021. [Online]
Available
through:<https://www.globenewswire.com/news-release/2021/08/05/2275691/0/en/
Arrival-co-developing-its-Automotive-Open-Data-Platform-with-Microsoft.html>
SELF-DRIVING VEHICLE MAKER ARRIVAL PARTNERS WITH DIGITAL MAPPING
COMPANY HERE, 2021. [Online] Available
through:<https://www.firstpost.com/tech/news-analysis/self-driving-vehicle-maker-
arrival-partners-with-digital-mapping-company-here-9637031.html>