Impact of Digital Technologies on Productivity of Travel and Tourism Industry during Covid-19: A Study on Travelodge

This study focuses on the impact of digital technologies on the productivity of the travel and tourism industry during Covid-19, with a specific focus on Travelodge. It aims to identify the concept of digital technologies, determine their impact on productivity, and evaluate the challenges faced by Travelodge during the pandemic. The study also explores potential digital technologies that can help overcome these challenges. Additionally, the article outlines Travelodge's past operations, market development, and product development, along with suggestions for managing services during the pandemic.

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Travelodge UK is operating as a hospitality company in
the hotel and hospitality industry sector. Customer
satisfaction can only be reached by timely and high-
quality services. This organisation gives services to
people at any time and from any location on the planet.
The organisation strives to provide the highest level of
satisfaction and luxury based on the needs of the
traveller. We provide a distinctive and fulfilled tour
along with certified guides, whether you are on a
trekking vacation in India or a calm beach break.
Furthermore, the travel site provides a wide range of
services and specialises in tailor-made holidays and
other travel needs for its customers. At the time of
COVID 19, this tour and travel company has to face
various challenges in relation to services provided. That
is why, this company has invested a lot for enhancing
the customer service.
Aim - “To identify the impact of digital technologies on the productivity
of travel and tourism industry during Covid-19 ”. A study on
Travelodge
Research Objectives - • To identify the concept of digital technologies.
• To determine the impact of digital technologies on the
productivity of travel and tourism industry during Covid-19.
• To evaluate challenges that Travelodge has faced during covid-
19 and potential digital technologies which help in overcoming the
challenges.
Research
Brief overview Goals
Vision and organisational value
Vision – To be the preferred local Travel Management specialist for businesses. Our mission is to become a trusted client
adviser, a company that can be relied on for insight; a commitment to collaborate with you in establishing strategic
business strategies and tactics designed to provide you with the best value addition and service available in the travel
industry. Values can help define an organization's personality and set it apart from the competition. They can make a
statement about a company's position and beliefs. They can provide individuals with focus and a stronger feeling of
purpose and engagement, supporting a company's larger aims and feeding into day-to-day decisions and work.
Furthermore, values serve as one of the pillars of organisational culture, providing a steady reference point even during
times of transition.
Organisational values - Human values are inextricably linked to organisational ideals of Travelodge . It can be viewed as
an extension of human values, which are classified into two types: instrumental and terminal value. Some examples of
values include being positive, honest, having integrity, being responsible, and assisting those in need. Terminal values are
goals or desirable stages, whereas instrumental values are what must be done to reach a terminal value. For example, one's
terminal value may be providing a decent life for family members, while one's instrumental value could be being
hardworking and responsible in all aspects. Organizational values that conflict with human values will leave people of the
organisation unsure about their positions. The problems that afflict society will be reflected in the organisation. Values are
not the result of deliberate intentions.

CSR activities
Travelodge is the first hotel brand to join Pennies, the
pioneering electronic donation box, to further promote
our charitable initiative. Since 2011, this one-of-a-
kind service has enabled our guests to make a genuine
difference in the lives of others by making an online
Travelodge reservation. Customers can donate to our
chosen organisations by simply rounding up their
room purchase to the nearest pound at the payment
stage. Employees at Travelodge chose the British
Heart Foundation as their charity. The UK's leading
heart charity is dedicated to eradicating the world's
single top cause of death and is the UK's single largest
independent funder of cardiovascular disease
research.
The British Heart Foundation hopes to fund life-
saving research that will help beat heart disease once
and for all with the aid of our customers and
colleagues. The British Heart Foundation, which is
committed to fundraising in an open and transparent
manner, ensures that every donation they receive
helps fund the fight for every heartbeat.
Outline the past operations of the organisation
that help to achieve the vision
Artificial intelligence and robotics, blockchains, the internet of
things, augmented reality, and virtual reality have been
incorporated into digital technology, allowing organisations to
boost the efficiency of their commercial processes. Travelodge
can use this for managing the operations at the time of pandemic
in effective manner. During the outbreak of covid-19, digital
technologies played an important part because they aid in
enhancing efficiency and production as well as providing
services to consumers in an efficient manner (Ivan, 2020).
During the outbreak of covid-19, digital technologies also aided
organisations in carrying out their activities and boosted their
responsiveness to consumers. The organisation experienced
hurdles as a result of the government's closure and harsh
restrictions. The travel and tourist business experienced
significant obstacles, which had a detrimental impact on total
production. With the use of digital technologies, organisations
such as Travelodge in the travel and tourism industry provided
services.Competitive advantage within market can be enhanced
by providing sanitised services to people. Consumers seek
beyond items, services, and price tags in a congested market. The
market research for Travelodge has discovered that older
generations are becoming more sensitive to corporate principles.
Principles have a greater impact on revenues than some business
owners may believe. Seventy-one percent of Millennials will pay
more for things if they know a portion of the proceeds will be
donated to charity. Small acts of kindness can have a tremendous
impact on your bottom line. Covid-19 is a contagious disease that
has shook the entire planet. Every organisation in practically
every field faced a number of hurdles as a result of this epidemic,
affecting its growth, profitability, and long-term sustainability.
Covid-19 has been noted as having touched every sector around
the world, with the travel and tourist industry being among the
hardest effected. This Travelodge encountered issues such as a
drop in profitability, employee health and safety, a reduced
occupancy rate, and an increase in operational costs. All of these
problems impacted Travelodge's ability to exchange its duties
and responsibilities while meeting client requirements and
desires. Travelodge is utilising artificial intelligence, the internet
of things, virtual reality, and social media.
The past operations of Travelodge have not being
efficient in context of COVID 19 situation. There are
following steps which this company can follow for
managing services -
 Sanitised services – All services including
accommodation, travel, etc. must be sanitised
properly. It is ensured that they are
efficiently managing the services so that
more number of customers are visiting that
place.
 Limitation of number of travellers – The tour
planning of this company has initiated that
there will be less number of travellers
allowed to go on a trip. This will help to
monitor the activities of all people properly.
It is ensured that these travellers are fully
vaccinated and follow all the COVID 19
restrictions.
 Vaccinated staff – There is vaccinated staff
hired for all the services. This will help
people to have more faith and trust towards
the company.
Market development and product
development