Impact of Digital Technology on Amazon UK and its Business Operations

Individual Report

ABSTRACT
Digital businesses are the important part of economy as the customers are highly preferring
online shopping as compare to the traditional and offline shopping. Amazon is a digital business
which is providing products and services through internet. There are various trends of digital
technology which have been adopted by the Amazon UK. Digital technologies are beneficial for
the business organisations as it make the work easy and effective. While performing business
operations, digital businesses have to face various various ethical and cyber security issues.
Strategic alliances through digital technology help the business in finding their competitors in the
other country and work mutually. Cryptocurrencies are used as the mode of doing transactions
through the use of internet.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Analysing an overview of key trends and advantages of digital technology as well as
implications for managing virtual business in the global business environment...................1
Evaluating new and emerging digital business models in the context of key business issues
such as cyber security and ethics............................................................................................3
Evaluating the impact of new collaborative relationships and strategic alliances through
digital technology ..................................................................................................................4
Analysing the impact of crypto currency such as Bitcoin and others on businesses. What do
you think of El Salvador’s legal tender of adoption bitcoin in early September 2021?.........6
CONCLUSION................................................................................................................................8
References:.......................................................................................................................................9

INTRODUCTION
Digital Business is defined as the procedures or collection of activities in which digital
technology is being applied in the business operations in order to create their business model
along with providing the goods and services to the customers. The chosen organisation for this
report is Amazon UK which is found as the 4th highest ranking site of United Kingdom and
acquire 42nd position in all over the world (Amazon largest retailer of UK, 2022). This
organisation has started providing products and services online in October 1998 (Aithal and
Aithal 2019). this report include the key trends and advantages of digital technology along with
the implications on managing virtual business in global business environment. In addition to this,
it also include the new and emerging digital business model for cyber security and ethics along
with their impact on new collaborative relationships and strategic alliances by digital technology.
At the end, it shall also cover the impact of crypto currency on businesses.
TASK
Analysing an overview of key trends and advantages of digital technology as well as
implications for managing virtual business in the global business environment
Digital Business refers to the use of digital technologies and resources to drive day-to-
day business operations, develop revenue and performance and deliver personalised, meaningful
experiences to customers. In digital business, digital technologies are employed in all areas of the
business, to optimise internal and external processes and business activities.
Key trends of digital technology
In this modern era, faster development of technology result in the fast progress and
growth. It is necessary for the business organisations to update their least trends of technology on
time in order to bringing smoothness and effectiveness in their business operations. Below
mentioned are the several latest key trends of digital technology which plays an important role in
Amazon UK for managing their virtual business in the global business environment:
 Artificial Intelligence (AI) and machine learning: It is consider as the technology
which is highly used in the world but it is necessary to update itself for the purpose of
becoming the latest trends for all user. In order to recognize the underlying insights and
connections, AI and machine learning is being used to identify the interactions. It is
useful for Amazon UK to determine the demands of their products and services and help
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