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Digital Technology Assignment

   

Added on  2021-02-19

1 Pages1044 Words30 Views
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Use of digital technology in managingcustomer experience Managing the Customer ExperienceBy E-mail: TUI connect with their potential customers through E-mail which aid firm to understand their dynamic preferences in cutthroat competitive world. To overcome the switching ratio ofclients to other brands they frame unique tactics and services forthem on regular basis. Whenever, new services, offers or discountis designed they aware their targeted customers through E-mail.This raises market value in neck to neck competitive world whichis positive mark for the administration. For example: For TUI e-mail act as a bridge which assist them to create strong andtransparent relations with consumers. Customer relationshipmanagement (CRM) in an organization helps them to improvetheir connections with the customers in intense competitive world.By doing so firm is able to gain competitive advantages againstrivalry by serving them services according to their demand.The explantation is done as follows: Through websites: TUI byadopting this digital technology is able to pull customerstowards the service for longer time period. It can be done byproviding area on website platform where clients can either askquestions or seek answer from opposite party. By this act strongand healthy relation is build with the phase of time. Website isa platform through which client is emotionally bind because itresolve the quarries within no time. For example: By activelysolving the quarries on websites it creates positive imageregarding TUI in the eyes of the customer. CRM (customerrelationship management) helps to better understand theemerging needs and wants of the customers. It leads to providethem quality services as compare to rivalry.By adopting software: In today's world there are numeroussoftware available in the market to manage customerrelationships with potential customers. TUI adopts customerrelationship management software in their workingenvironment to raise their sales volume. This ultimately leadsin maximization of huge profits. For Example: CRM (customerrelationship management) helps TUI to with hold targettedconsumers by working regularly on their feedback and issues.This act assures them that their suggestions are valuable to thefirm. It directly or indirectly reduces consumers switching ratioto other company in order to full-fill their emerging need andwant.To grow the business in global market it is important to adoptmodern digital technology for handling customer experiencewithin service sector. TUI which is a leading integratedtourism group is adopting digital technology to bind loyalcustomers for longer time period towards their services. Bydoing so huge revenue can be accumulated in open marketplace. The equipment’s which come under digital technologyare, social media (Facebook, Twitter, Instagram etc.), mobilephones, multimedia, online games etc. Here, deep study isdone on how digital technology is making efforts to managethe customers experience within TUI.
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