Impact of Digital Technology on Business World: ASOS Case Study

Individual Report

Executive summary:
The aim of report is to identify the impact of digital technology in today business world.
Moreover the report will identify various emerging models that can be used by the quoted firm to
improve the performance in the future. Also, e-commerce meaning will be described in detail
along with principles that guide this platform. Further, collaborative relationship and strategic
alliance will be discussed in detail along with its advantages and disadvantages.

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.Overview of key trends and advantages..................................................................................3
2. New and emerging digital business model:..........................................................................5
3. Identifying the impact of new collaborative relationships through digital technology: .......7
4. Presenting e-commerce principles used by the organization:...............................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital technologies are most popular in current era as various tools, systems, devices
etc. not only helps in providing information but also helped in making human work easier and is
time saving process. The present report is based on ASOS that is British online fashion and
cosmetic retailer that focusses on e-commerce activities and sells variety of goods such as
fashion clothes and branded products that are inspired by celebrity trends. The study will analyse
the meaning of digital business and will critically identify its advantages and disadvantages.
Moreover, various key trends and application of quoted firm will be discussed in detail.
Also, new emerging business models and its types in context of cyber security and ethics will be
evaluated. Further, impact of new collaborative relationships and strategic analyses on ASOS
will be explored so that better business decisions can be made in the future. Lastly, e-commerce
principles in relation quoted firm and application of these principles will also be discussed in
detail.
MAIN BODY
1.Overview of key trends and advantages
Digital business is a venture that incorporate all its operations and functional activity over
internet. This involve using the digital technology to deliver the business practices. The meaning
of digital business is simply delegating the services over internet and digital platform and
delegate it directly to the customers. This is certainly demonstrated as a fact that the digital
business channel is to ensure all the operation and function related to the business in the e-
commerce manner.
Advantage of digital business
The digital business is directly involve delivering the practices to the customer over the
internet. The key advantage is that today the world has changed immensely. The world of trading
is moving fast forwardly over internet to delegate all different business practices over internet.
The key advantage is that it could improve the efficiency and effectiveness of the business
operations delegate to the business venture. The digital business house get to interact directly
with the end customer in order to delegate all different business operations. This is a major