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Digital Technology Concept

Added on - 08 Dec 2020

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RESEARCH PROJECT
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of the Research................................................................................................11.2 Background of the Research.............................................................................................21.3 Rationale...........................................................................................................................21.4 Aims.................................................................................................................................31.5 Objectives.........................................................................................................................31.6 Research Questions..........................................................................................................31.7 Timescale..........................................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................6CHAPTER 3: RESEARCH METHODOLOGY...........................................................................113.1 Research Methods..........................................................................................................113.2 Data Collection Method.................................................................................................113.3 Data Sampling................................................................................................................123.4 Ethical Consideration.....................................................................................................12CHAPTER 4: DATA ANALYSIS................................................................................................14Analytical tools to analyse research findings and data.........................................................15CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................245.1 Recommendation............................................................................................................245.2 Reflection.......................................................................................................................245.3 Alternative Methods.......................................................................................................25REFERENCES..............................................................................................................................26
CHAPTER 1: INTRODUCTIONDigital technology is determined as an electronic technology that stores, generate andprocess data. In this, information are usually shared with the help of binary codes i.e. 0 and 1.(Taiminen and Karjaluoto, 2015).In this rapid growing world where technology is developing ina fast mode, it is improving the rate of working done by a man. In order to know about thesimple concept of digital technology, mobile phones are the best example. Digital technology isbasically a new physical communication process that is done through satellites and fibre optics .Social media is one of the effective form of digital technology and helps in connecting withpeople in large number.According to the current market situation, density of connection isincreasing. As a result, for most of the businesses, they are creating opportunities and addingvalue to their company.Digital density has increased from past three years as it has reached to atipping point of 5.6 billion for Facebook, therefore, as per the study it has been evaluated thataround 2,200 companies on an average shows that 58% of their business process are managed bydigital technology.This research will be based on Unibond International which is a foodprocessing and packaging company in United Kingdom. Since, 1995 and its establishment firmis providing effective services and facilities to its clients. Therefore, company is working veryhard to become one of the leading company in the sector food processing and packaging.1.1 Overview of the ResearchPresent report will focus on an research proposal which will define research questionssupported by a literature review. Thus, on the basis of this, research will be conducted in order toget a relevant outcomes. Moreover, primary and secondary methods are being used which willconsider cost, access and ethical issues. In addition to this, outcomes of the research projects areidentified so that it can be communicated to stakeholders Digital technology has changed theaspect of life for both company and individual as well. As compared to old time, now peoplehave computers, smartphones, laptops etc. for doing their task in a better manner. Thus, it can besaid that digital technology in companies have supported innovative thoughts of people so thatvalue can be generated for firm. In recent times, common use of social media is of marketingpurpose as it covers all factors of internet marketing and is considered as a simple medium forconnecting with people living in urban or remote area.1
1.2 Background of the ResearchDigital technology is a mathematical based technology that works on binary system i.e. 0and 1. With the help of digital technology a large number of data and information can be storedin a compressed manner and this can be transferred as well(Mazzarol, 2015).Through digitaltechnology proper communication can be established. Further in context with company with thehelp of digital technology they can increase their customer base and can generate more and morerevenues. This research is being conducted in order to know the impact of digital technology onsmall and medium enterprises.As from the past few decades, digital has come up as aindispensable tool in order to attract a large number of customers towards the company with thehelp of attractive advertisements, promotions, providing customer services etc.Henceforth, digital technologyis playing a significant role as it is enable company withsocial interactions through e-commerce(ChenJaw and Wu, 2016).Therefore, conducting thisresearch will be helpful in order to know implication of digital technology and by whatproportion it is increasing.Thus, to companies, it will give an idea about by what proportion theyhave to use digital technology in order to pull attention of maximum number of people.Topic:“The impact of digital technology on SME’s. A Case Study onUnibondInternational1.3 RationaleDigital Technology, with the change in course of timeis playing a crucial role for mostof the businesses as they are providing platform to both entrepreneurs and companies that arealready in the market.In this rapid processing world, Digital technology is improving the rate ofprogress for companies. This report will aid researcher in knowing impact of digital technologyand how it is helping organisation in increasing its revenues and sales in a speculated time frame.Most of the companies are using digital technology in order to provide better services andfacilities to its customers. For example: Unibond can use social media a part of digitaltechnology so as to know about choices and preferences of customers and provide servicesaccordingly. This will not only increase sales and profitability but will help in improving brandimage of the firm.2
1.4 AimsResearch Aim:“The impact of digital technology on SME’s. A Case Study onUnibondInternational1.5 ObjectivesTo determine the concept ofdigital technology.To evaluate the importance ofdigital technologyfor developing strong relationshipbetween Unibond International and its customers.To determine the benefits and drawbacks ofdigital technologyon business operations ofUnibond International.To evaluate the challenges faced by company while implementingdigital technologyinUnibond International.1.6 Research QuestionsWhat is the concept ofdigital technology?What is the importance ofdigital technologyfor developing strong relationship betweenUnibond International and its customer?What are the benefits and drawbacks ofdigital technologyon business operations ofUnibond International?What are the challenges that can be faced by company while implementingdigitaltechnologyin a company.1.7 Timescale3
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