Impact of Digital Technology on Organisational Development: A Case Study of Tesco

Digital Portfolio

INTRODUCTION
There are regular changes seen in the business environment. The present era is of
digitalisation. The use of latest technology is enhancing the business operations and they are able
to carry on the business operations effectively. Digital technology can be defined as the use of
electronic tools, devices, resources, systems that help to manage the information of the company
and take necessary decisions for benefit of company (Gebayew and et.al., 2018). This report is
based on digital portfolio of Tesco. It is a multinational British organisation that was
established in 1919 by Jack Cohen. The company uses latest technology in the market that helps
them to gain advantage over the competitors. Tesco is third largest retailer in the world measured
by gross revenue. This report is based on innovation and digital technology being used by
company. Afterwards, there is discussion related to impact of digital technology on the
performance of the development of the organisation. The pros and cons of the updated
technology used by the business organisation. There is key role of digital technology on the
knowledge management of the company.
MAIN BODY
TASK 1
Organisational overview
Tesco is a British Multinational organisation that has its headquarters in England. They are
groceries and general merchandise retailer who use latest and updated technology. The company
was established 103 years ago in 1919. There are around 367,321 employees served by company
and they are provided effective working environment. They have around 4,673 shops around the
world (About Tesco, 2021). Tesco works on analysing the trend in market and are able to capture
the opportunity. They are leading retailers in the market and have competitive advantage over
Morrioson’s, Asda, Sainsbury’s. they use the digital platforms in effective manner that helps
them to reach more customers and attract them towards the brand.
Innovations and digital technology of Tesco
The company is serving the customers through online platforms since 2000. It is seen that
in UK the customers like to get the products delivered at their homes. Tesco is one of the leading
retailer providing the facility of Tesco direct to deliver the products to the customers directly.
The online grocery channel helps the company to cover good market share in UK. The use

digital marketing is also done by the company. The company works on analysing the trend in the
market and use the same to reach more customers. Tesco uses social media marketing channels
such as Facebook, Instagram, Twitter, Pintrest, You Tube to make awareness regarding the
brand. There is key role of all these social media channels in enhancing the sales of the business
organisation. At the same time, they use of search engine optimisation, content marketing and e-
mail marketing that assist them to enhance the brand image of the company (Ziyadin,
Suieubayeva and Utegenova, 2019). The company was successful at the time of Covid-19 as
well. They delivered the products to the customers on time and provided proper packaging
facility. Tesco provided the option of self-check out points to keep their customers safe and
healthy at the time of Covid-19.
Digital innovation:
Digital innovation involves use of latest virtual technology to remedy present enterprise
issues and change organizational practices. It is a tough procedure that allows adjustments of
industries and allows companies live applicable and competitive. success virtual method covers
virtual modernization tasks such as: Switching from analog to virtual processes Implementation
of latest software program and structures Development of a brand new knowledge and
information technology Cloud migration Automation, connectivity, and information analytics
Every company desires to innovate to enhance functioning competence, patron engagement and
release a success new products (Yousaf, and Yarovaya, 2022). With the proper people,
processes, and structures in place, you could pressure virtual revolution for your company to
create a portfolio of troublesome processes, products, and offerings and release high-fee tasks.
To get commenced with virtual innovation, an organisation wants attention on the ensuing
fundamentals – people, procedure, platform, and portfolio.
Digital Innovation in Tesco:
There was very much innovation in history and per the industry grows many new
implementation were also done in the company in organisation as per continuous growth they
required to adapt through changes (Raita, K., and et.al 2019, the company continuously applied
changes and inn the pandemic era also Tesco tried new innovations for the development process:
Tesco Creating Its Own Mobile App & Contactless Delivery System:
Tesco groups confronted the occurrence of the pandemic with shape of reduced income
and revenue in the organisation, Tesco targeted in its virtual approach to permit its clients

to location orders by Facebook Messenger, Twitter, and Alexa, the use of application
technology. Investment in very own app of tesco resulted huge advantage and contactless
shipping gadget led to growth in their purchasing in the virtual world (Fallat, 2020) .
Retail Giant Target Investing in Its Mobile App:
To achieve and inspire greater on-line shopping, boom loyalty offers for their previous
customers, and permit cellular fee to keep and on-line purchases and shopping, Target
focused on all it’s in the app into one App (Hamad, 2018). Post the virtual retail alteration;
clients should use the equal app for on-line purchasing for both transport or pickup, in-keep
navigation, coupons, and loyalty rewards for existing and long term consumers. It similarly
up to date its structures instantaneously, so the retail projects and large became the use of the
equal back-cease era for each cellular and in-keep spending with the company.
Implementation of a digitalized in-store experience:
To improve efficiency of Tesco it introduced different operating model, Tesco invested in
digital in stores and new outlets, Scanning as shopping hand handling devices and self-check
outstations are placed oppositely to the usual employment check out stations to provide
customers are better experience in technology. perform check out function without
environment of Tesco employees and cashier From a business and customers operating
system model it is resulted that it if efficiency cause savings as fuel employees are required
to perform a professional check out how were self- checkout give more functioning than
Traditional method of check outs (Voronov, and Ivanov, 2019). without employment of
Tesco employees the business can functions more smoothly and lack of employees can lead
to various circumstances let's go is combating with theory with digital received technology
which have a specialised camera itself checkout stations and give alerts to the customers
about irregular activities. In the process of digital innovation Tesco established is video
camera such as broccoli cam and different systems of Fresh Food else and sending instant
messages to the employees in immediate replacement and inventory systems for Efficient
management of Tesco stores.
TASK 2
Innovations and digital technologies affect organisational development
There are many innovations that are made for organisation developments and planning the digital
innovation strategy made in organisations capable of growth and development even in the