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Digital Technology in the Travel & Tourism Sector Assignment

   

Added on  2021-02-19

1 Pages1462 Words97 Views
RESEARCH PROJECT(The influence of digital technology in the travel and tourism sector)Theme 3: Impact of internet marketing on key operationsQ5) What is the impact of internet marketing on key operations of Trailfinders Limited? Reach targeted customers Promotes the destination Generates ratings and reviews Interpretation: From above graph, it has interpreted from feedbackof 6 respondents out of 20 that reaching targeted audience is themain impact of internet marketing. While other 8 are forced topromote destinations and remaining 6 for generating ratings andreviews. THEME 4:Implementation of digital marketing will provebeneficialQ8) According to you the implementation of digital marketing will prove beneficial forTrailfinders in enhancing its customer base? Yes No Interpretation: It has analyzed from this graph that 17 out of 20respondents are believed that digital or internet marketing will helpTrailfinders in increasing its online presence on online channels.While remaining 3 are stated to develop challenges first, forimproving in marketing procedures. ConclusionIt has been concluded from this research that digitaltechnologies are referred to major factors which have entirelyaltered the way in which business carry out their operations atmodern world. Through evolvement of tourist industry, digitaltechnology has altered the way through which travel sector operatedtheir activities. Organisations that are dealing within this sector willfurnish quick access to tourist through which they can identify newdestination for travelling and also the suitable method to reachthere. Research philosophy- Research philosophy assists in acknowledging the waysthrough which data is gathered, analysed and utilized for investigation purpose.This technique is utilised for interpreting the data through which effectual outcomescan be attained from researchResearch design- Research design refers to framework of diverse techniques ormethods that are being used by researcher or investigator for combining variousaspects of research in systematic as well as logical manner by which researchproblem can be solved in an efficient manner.Research MethodologyAims and Objectives With the innovation in digital technologies, the rules of operating differentoperations like marketing, human resource and more, completely changed inorganisations. In travel and tourism sector, technology like internet marketing helpsorganisations This would provide advantage to companies to reach their targetedcustomers more easily. IntroductionAim: ““To determine the influence of digital marketing on tourism industry”. A study onTrailfinders Limited.”Research Objectives: To evaluate the role of digital marketing in tourism sector.To identify how digital marketing helps in enhancing tourism. To examine the challenges faced by Trailfinders in implementing internet marketingin business. To determine the benefits that Trailfinders gain by internet marketing at globallevel. Research Questions•What is the role of digital marketing in tourism sector?•How digital marketing helps in enhancing tourism?•What are the challenges faced by Trailfinders in implementing internet marketingin business•Determine the benefits that Trailfinders gain by internet marketing at global level?THEME 1: Aware about the concept of digital marketingQ1) Are you aware about the concept of digital marketing?Frequency Yes 17No3Interpretation: Today, digital marketing has considered as one of the important concept, that has really transformed the wayof promoting business and influence customers towards products and services. As per the above feedback, it has been analyzedthat out of 20 respondents, 17 are familiar with concept of internet marketing and its importance in organization. While,remaining 3 are not familiar with sameTHEME 2: Digital marketing helps organisations in increasing tourismQ2) Do you think that digital marketing helps organisations in increasing tourism? FrequencyAgree 16Disagree 4Interpretation: Interpretation: As per above feedback of respondents that are 16 from 20, it has been interpreted that they alsoagreed on concept of digital marketing play important role in enhancing tourism. While remaining ones are not agreed withsame, they have different thought that state that digital marketing may bring more challenges of Trailfinders in runningbusiness successfully at online level.Interpretation

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