Digital Technology on Business Assignment

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
P1 Proposal which define about objectives, questions or hypothesis about project...................2
P2 Utilisation of appropriate research methods as well as conduct primary and secondary
study............................................................................................................................................5
TASK 2............................................................................................................................................7
P3 Conduct primary and secondary research using appropriate methods...................................7
TASK 3..........................................................................................................................................12
P5 Communicate research outcomes in an appropriate manner for the intended audience......12
TASK 3..........................................................................................................................................23
P5 Communicate research outcomes in an appropriate manner for the intended audience......23
TASK 4..........................................................................................................................................24
P6 Reflection on the effectiveness of research methods and techniques..................................24
P7) Determine alternative research methodologies for the project...........................................25
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

TITLE:
The implications of digital technology on a consultancy firm for better recruitment of
people.
INTRODUCTION
A research is an essential aspect through which better derivation of outcome could be
drawn in near future consideration. It is really important to conclude a better and signified study
on a topic so that better and derivative could get done (Barrett and et. al., 2015). This project is
based on evaluating the implications of digital technology on business of small firms so that they
could maintain and manage their working in a better frame. Thus, small business association
required to understand such frame in an effective and beneficial manner so that they could gain
and define beneficial attribute in nature (Ainin and et. al., 2015). This study will used to reflect
on a consideration of implications of digital technology on recruitment company Roc Search.
They are small business organisation whom want to determine implication of recent technology
so that better and effective recruitment used to take place. Roc Search is a medium size tech or
engineering recruitment expertise company, which provides effective recruitment facilities to
their clients companies or individuals. The company majorly focused on choosing candidate with
specific skills and uniqueness in respect to rendering good talents as per the need and wants of
firm.
Roc Search was founded in the year 2007 with a Managing Director Conor Roughneen
with a key principles honesty, integrity and communication. These principles required to fulfil in
a better and signified frame so that effective recruitment used to take place in a determined
manner. Roc have unique monthly awards recognising sales performance and those who embody
the company values, with holiday awards to Europe and America.
Thus, this study will enable and support in enabling them that things went well or not
while implementing digital technology on business. With this aspect, they used to launch their
application which further enable in recruiting and selecting better and signified individual for a
determined job position. This will result in defining things better so that effective gain could be
estimated (Burns, 2016). This project will used to include about appropriate research
methodologies and approaches for defining the project in better manner. Along with this, there
will be various tools and techniques get utilise for analysing the outcome and gather them in a
1

definite manner. Thus, at the end of the project, a beneficial conclusion get drawn which signify
that this project have a worth for an association or not.
TASK 1
P1 Proposal which define about objectives, questions or hypothesis about project
A study define and clearly describe certain number of points and aspects which need to
determine while conducting or organising a study. These points and aspects associated with aim
and objectives for an investigation so that an appropriate and suitable conclusion could be drawn
for deriving effective and beneficial gain. Thus, with this project, following are certain number
of aspects which included in this project which prepared for Roc Search whom are one of a small
consultancy firm in UK. They want to determine about implications of digital technology on
business operations when they used to launch application of their own so that individual could
easily reach them (Dodgson and et. al., 2015). For this aspect, they have prepared an aim with
certain objectives and hypothesis so that project used to get done and reach to its extent for
providing better results:
Aim: To determine the implications of digital technology on a consultancy firm for better
recruitment – A case study on Roc Search.
Objectives: A project reach to its extent when it has prepared and work on certain number
of objectives. These objectives work as a guideline for the project which prepare on the aim so
that better and signified limitations could remove as well as an effective project get
implemented. This will result in drawing beneficial attribute for deriving suitable and effective
consideration in nature:
 To evaluate the impact of digital technology on consultancy firm.
 To measure the response of digital technology on business while implementing such
technology
 To determine the relationship between digital technology and working operations of
consultancy firm.
Apart from all these aspects and consideration, certain questions get design on the basis
of objectives of the project (Donnelly and et. al., 2015). These questions support in designing
questionnaire so that appropriate attribute could be drawn in order to maximise effectiveness and
efficiency in frame of reference:
2

 What will be the impact of digital technology on Roc Search working?
 What will be the response could be gain by Roc Search once implement digital
technology?
 What will be the relationship of digital technology and working operations of Roc
Search?
All these questions need appropriate and suitable answer so that a better study could be
done. In this aspect, study could get done by two major techniques one is primary through
questionnaire and another one is secondary source of information. These questions get address
through secondary source of information which get done by consulting various books and
journals. This will result in determining beneficial and effective gain so that further consideration
become possible.
A literature review is a process under which various scholar’s aspects and views get
included. This will result in evaluating and determine the beneficial attribute in frame so that
appropriate results could be drawn on the project for managing effective understanding:
Evaluate the impact of digital technology on consultancy firm
According to Kenney and Zysman, (2015) digital technology is that process which is
used for altering and changing the business techniques and methods which provide new revenue
and income for increasing high level of opportunities. There are certain impact of digital
technology which can directly effect on their business operations and its functions which are
discussed as follows: Enhancing income- For using and adopt effective digitalisation, the company can
smoothly be running their business procedure of firm in proper manner. They required to
update and upgraded the digital techniques and methods with the help of online presence
that can give essential chances for consultancy firm. Accessibility of advanced customer's base- For increasing in digital participation and
engagement that will allow consultancy firm for exploring new market place, able them
for complete high competitors in particular industry. Along with this, e-commerce giving
cost effective solution for firm and some rural locations can make easy connection with
their buyers in appropriate way. Operational efficiencies- It is essential for firm is to access the e-commerce stage which
can help in allowing them to consultancy organisation for reducing the entire income or
3

revenue for gaining marketing and operational value in proper manner (Kane and et. al.,
2015).
 Lack of infrastructure and deficient finances- This is that issue and problem which
directly impact on business operation and their major functions in appropriate manner. In
addition to this, consultancy firm need to manage and maintain their structure funds that
will assist them in gaining high amount of profitability.
Measure the response while implementing digital technology on business
In an organisation, the digital technology directly effect on business operations and its
functions in better manner. At the time implementation of technology, firstly company will be
identifying major risk factors which create major issues and problems within an enterprise. This
will directly impact on new techniques, data and information, communication technologies and
manpower changes for associated with them that can help in making innovative and complex
work practices (Kenney and Zysman, 2015). For measuring the response of digital technology
while executing in the organisation. There are certain positive impacts and challenges for
employees that includes requirements for increasing training and development procedures. There
are various factors which describe the importance while implementing technology in an
organisation that are as under: Easily communicate with customers – This is the first stage in which firm can directly
adopt digital technology within an enterprise and also this will impact on company
capacity and ability for interacting with their potential buyers. This is necessary for firm
employees is to appropriately communicate with their customers in rapid manner. Efficiency of business operations – Ainin and et. al., (2015) revealed that in an
organisation, digital technology helps in understanding and evaluating their cash flow
demand and prevent their previous resources that includes time space and physical. In
addition to this, organisation will adopt digital techniques and methods that can assist in
determining the business operations and also manage their stored cost for holding
effective products and services in proper manner.
 Developing strong relationship among employees – Digital technology help in
increasing company staff member’s ability and capability for doing effective work which
assist in getting desired goals and objectives. This method aids them for doing together
working and also analysing all business operational activity in effective manner.
4

Relationship of digital technology with working operations of business
According to Alshamaila, Papagiannidis and Li, (2013) for making effective relation with
digital technology along with working operation of business that will help in developing growth
and success in better manner. Digital operation involves capacity of application, possess,
structure and technology which are associated with cost effectiveness. The firm also developing
building effective relationship with digital technology and working operation while achieving
desired goals and targets in accurate manner. This will assist in evaluating the business operation
which enhancing the company profitability and income level. Along with this, business operation
has been entering in new stage for transformations, effective technologies and some other. There
are various factors which directly affect on business operation and major functions that will help
in identifying the relation with digital technology: Understanding the customers – While adopting digital technology, it is necessary for
company is to make strong relation with their desired buyers in effective manner. Along
with this, this will assist in developing and making connection with their potential buyers
for attracting large number of customers in market place (Nambisan, 2017). Also they
required to analyse and examine customers behaviour which will play important role in
identifying desired customers for an organisation.
 Selecting accurate digital technology – For maintaining and managing relation with their
desired customers that can help in increasing company profitability and productivity in
effective manner. This will also developing and making appropriate techniques which
assist in higher the growth and success level. So the consultancy firm will choose the
accurate digital technology and also maintaining working operations in proper way.
P2 Utilisation of appropriate research methods as well as conduct primary and secondary study
Audit and examination approach is a principal segment for coordinating and
masterminding an errand. It is to a great degree essential to see such trademark properly while
utilizing all kind of strategies in better route with the objective that effective and sensible
examination used to happen. Roc Search need to implement the digital technology in business
for which they are going to organise a study. In this aspect, they have to evaluate and determine
certain methodologies for preparing this project in better manner:
5

Type of investigation: This recognised as the primary obligation of the researcher is to select the
type of research in respect to carry out the work in right manner. There are basically two type of
research methods such as qualitative and quantitative research in nature. Qualitative research
method is the one through which data is collected in theoretical manner as to represent the
collected information in more detailed and understandable way. On the contrary basis
quantitative research tool is one in which data and information is being gathered in numerical
form as the information is represented in the form of fact and figures in order to represent the
statical evidence regarding the chosen area of study. For conducting this investigation qualitative
method will be used as it help in developing a theoretical base with considering a detailed
investigation to provide appropriate results.
Research Philosophy: Every examination have their own specific and positive
hypothesis which need to lead and appreciate by an individual better and reasonable in nature or
residency (Nylén and Holmström, 2015). There are distinctive sorts of rationalities concerning
with think about need to grasp by a man for supervising understanding. In this setting
exploratory examination is reasonable for this stress wander with the objective that things used to
depict and describe in better and solid way. In spite of the way that, thought of apply self-
governance is wide in residency which required to see authentically to determine better and
proper get in respect. This will help with managing diverse edges authentically so reasonable and
fitting get could be response. Though, subjective examination in like manner used to orchestrate
managing and evaluating the impact of mechanical innovation on productivity.
Data collection method: Another technique or consideration which have to focus on by
individual for this project is data collection method. For collecting the data, there are mainly two
major techniques and tools get evaluated which are primary data collection method and
secondary data collection method. Primary information get disseminate through questionnaire
survey which enable in evaluating aspects of various individuals at one time (Robinson and et.
al., 2015). On the other hand, secondary source of information will going to define through
various books and journals. This will enable in defining things properly and in better frame by
considering various scholars aspect.
Sampling: There are various kinds of sampling technique could be utilise while working
on a study. There are various kind of sampling could be use which need to properly implement
by an individual while organising a study better. Thus, certain kind of sampling frame for project
6

of Roc Search is define as random sampling, cluster sampling etc. Random sampling technique
will going to adopt in this study so that better and concern objectives get accomplish. This
sampling support in deriving beneficial attribute without any kind of interference of duplication.
This will facilitate in drawing better and signified outcome in frame of reference for managing
things better.
Limitations: Three imperatives of this examination have been perceived and careful idea
will be given to direct the potential impact when undertaking the investigation and analysing the
data:
◦ In light of converse with all points of view get change and have a substitute nature in
plot. This need to see better and fitting by individuals of an association as they don't
give legitimate supposition concerning wander
◦ The examination relies upon a little illustration measure.
◦ Inclination may occur as the expert knows the respondents
TASK 2
P3 Conduct primary and secondary research using appropriate methods
Research consists with a wide concept which is conducted in order to
obtain relevant information or data in specific area of concern. In order to
accomplish effective and efficient outcomes of research, it is essential for
researcher to gather information from primary and secondary resources.
Primary data can be obtained via questionnaire method and secondary data
is collected through books, journal, newspapers and further sources.
While making a research different issues or problems are being faced
by a researcher related with, cost, time, validity of information,
communication hurdles which may affect working activities of entire study.
Below brie discussion on these issues are made -
 Cost and time – Both these are the essential element which should properly
maintain by a researcher thus to draw up effective outcomes of research. In which cost
refers with the actual amount which is required to do project activities and tasks in best
possible manner; so that researcher require to ensure proper arrangement of funds which
account for different activities (Loebbecke and Picot, 2015). Beside this, an investigator
also need to ensure about the actual time which is being taken in entire research; the
7

person also have to give some time to review all tasks and make necessary modifications
in them. It ensure credibility of research activities.
 Ethical considerations – While doing research, certain ethical issues are being
occurred in which confidentiality and communication issues are main which
always affect research project. Therefore, in order to cope with them
research is required to maintain confidentiality of information which
has been gathered from various sources; the researcher must not
disclose personal information of participants without informing them.
Beside this, it is required to make clear and transparent
communication with all people while obtaining any kind of
information.
8

QUESTIONNAIRE
Name
Age
Email
Q1. Are you aware with the concept of digitalisation?
A. Yes
B. No.
Q2. Does digitalisation affect business to facilitate activities and procedure?
A. Yes
B. No
Q3. What are the emerging trends with digital tools and techniques for business
organisations?
A. Increasing demand of new technologies
B. Innovation and inventions
C. SMEs are getting chance to explore themselves
Q4. What are the main risks or challenges face by Roc Search while applying digitalisation
in their working activities ?
A. Resistance to change
B. Lack of Time and cost
C. Risk of confidentiality
Q5. How digital tools and techniques supports to improve efficiency of products or services
offered by an organisation?
A. Improving quality of products
B. Increase speed of doing things
C. Real time results
D. Cost-Effective
Q6. What is the impact of implications of digital processes on consultancy firm?
A. Enhancing business income
B. Accessibility of advanced customer's base
C. Operational efficiencies
Q7. Are you satisfied with products and services offered by Roc Search?
9

A. Yes
B. No
Q8. Which methods should be used by SMEs for operating their business in systematic
manner?
A. Traditional methods
B. Modern methods
Q9. Does employees of Roc Search have enough skills and knowledge to use digital tools and
techniques to accomplish all project activities and tasks?
A. Yes
B. No.
Q10. In How much time, the firm organise training and development programmes to trained
its workforce?
A. On quarterly basis
B. In every six months
C. Once in a year
Q11. Which digital tool is acquired by small businesses in order to attain and retain
customers?
A. Mobile applications
B. Social media sites
C. E-mails
Q12. What changes have seen in Roc search after applying digital processes?
A. Improved quality of services
B. Increase in sales and productivity
C. Better connectivity with target and potential customers
Q13. Give recommendations!!! if any to make efficient and effective use of digitalisation.
Data analysis
Q1. Are you aware with the concept of digitalisation?
A. Yes 45
B. No. 15
10

Q2. Does digitalisation affect organisation to facilitate business activities
and procedure?
A. Yes 50
B. No 10
Q3. What are the emerging trends with digital tools and techniques for
business organisations?
A. Increasing demand of new technologies 25
B. Innovation and inventions 20
C. SMEs are getting chance to explore themselves 15
Q4. What are the main risks or challenges face by Roc Search while
applying digitalisation in their working activities ?
A. Resistance to change 30
B. Lack of Time and cost 10
C. Risk of confidentiality 20
Q5. How digital tools and techniques supports to improve efficiency of
products or services offered by an organisation?
A. Improving quality of products 20
B. Increase speed of doing things 15
C. Real time results 17
D. Cost-Effective 8
Q6. What is the impact of implications of digital processes on consultancy
firm?
A. Enhancing business income 22
B. Accessibility of advanced customer's base 10
C. Operational efficiencies 15
11

Q7. Are you satisfied with products and services offered by Roc Search?
A. Yes 42
B. No 18
Q8. Which methods should be used by SMEs for operating their business in
systematic manner?
A. Traditional methods 10
B. Modern methods 50
Q9. Is employees of Roc Search have enough skills and knowledge to use
digital tools and techniques to accomplish all project activities and tasks?
A. Yes 40
B. No. 20
Q10. In How much time, the firm organise training and development
programmes to trained its workforce?
A. On quarterly basis 10
B. In every six months 35
C. Once in a year 15
Q11. Which digital tool is acquired by small businesses in order to attain
and retain customers?
A. Mobile applications 20
B. Social media sites 25
C. E-mails 15
Q12. What changes have seen in Roc search after applying digital
processes?
A. Improve quality of services 22
B. Increases sales and productivity 18
C. Better connectivity with target and potential customers 20
12

Q13. Give recommendations!!! if any to make efficient and effective use of
digitalisation.
TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience
Thematic analysis
Theme 1: Most of the people are aware with digitalisation and its concept.
Q1. Are you aware with the concept of digitalisation?
A. Yes 45
B. No. 15
Interpretation - As per above bar graph, it is analysed that most of the people get aware
with the concept of digitalisation and its importance. concept of digitalization. With the
viewpoint of 45 respondents, digitalisation is process which helps to transform business activities
into digital form and ensure its confidentiality. Whereas 15 people does not have any knowledge
13
A. Yes B. No.
0
5
10
15
20
25
30
35
40
45
45
15
Column B

about the process. Therefore, Roc Search should organise a seminar of digitalization thus people
get know about this concept.
Theme 2: Impact of digitalisation on business activities.
Q2. Is digitalisation affect to facilitate business activities and
procedure?
A. Yes 50
B. No 10
Interpretation - As per above bar graph, it shows that digitalization affect to facilitate
enterprise activities and its process. Here, 50 respondents said yes that digitalization affect to
help business activities and its procedure. It helps to facilitate working activities and make them
able to satisfy customers' needs in best possible manner. On other hand 10 respondents are
saying that digitalization does not help in organisation activities and its process.
Theme 3: Emerging trends of digital transformation.
Q3. What are the emerging trends with digital tools and
14
50
10
A. Yes
B. No

techniques for business organisations?
A. Increasing demand of new technologies 25
B. Innovation and inventions 20
C. SMEs are getting chance to explore themselves 15
Interpretation - As per above bar graph, it shows emerging trends with digital tools and
techniques for business. In this, 25 respondents say that increasing in demand of latest
technologies is an emerging trend with digital tool and techniques for enterprise. 20 respondents
say that innovation and inventions are emerging trends of digital tools and technology and other
remaining 15 respondents say that SMEs are getting chance to explore themselves is an emerging
trends of digital techniques.
Theme 4: Resistance to change is major risk of Digitalisation.
Q4. What are the main risks or challenges face by Roc Search
15
25
20
15
A. Increasing demand of new
technologies
B. Innovation and inventions
C. SMEs are getting chance
to explore themselves

while applying digitalisation in their working activities ?
A. Resistance to change 30
B. Lack of Time and cost 10
C. Risk of confidentiality 20
Interpretation - As per this bar graph, it is represented that an organisation faces several
risks while implementing digitalisation of its processes. With the viewpoint of 20 respondents,
resistance to change is one of the major issue which affect a business association while making
digital transformation. 10 respondents said that Lack of Time and cost issue is faced by Roc
Search while implementing digitalization within workplace and remaining other 20 respondents
say that Risk of confidentiality is faced by the organisation while applying new technology
within working environment.
Theme 5: Digital tools and techniques helps in improving quality of products.
Q5. How digital tools and techniques supports to improve
efficiency of products or services offered by an organisation?
16
A. Resistance to change B. Lack of Time and cost C. Risk of confidentiality
0
5
10
15
20
25
30
Column B

A. Improving quality of products 20
B. Increasing speed of doing things 15
C. Real time results 17
D. Cost-Effective 8
Interpretation – According to this above graph, it is analysed that digital tools and
techniques improve quality of products and services which are offered by a company; with the
opinion of 20 respondents whereas 15 says that it increases speed of doing things. On the other
hand, 17 customers' thinks that digital transformation provides real time results and 8 thinks that
it helps in make cost effective procedures.
Theme 6: Digital processes increase business income.
Q6. What is the impact of implications of digital processes on
consultancy firm?
17
A. Improving quality of products
B. Increasing speed of doing things
C. Real time results
D. Cost-Effective
0
2
4
6
8
10
12
14
16
18
20
20
15
17
8 Column B

A. Enhancing business income 22
B. Accessibility of advanced customer's base 20
C. Operational efficiencies 15
Interpretation – With the viewpoint of 22 respondents, digitalisation affect to increase
business income, 20 thinks that it raise accessibility of customer base. On the other hand, 18
participants are in favour that digital transformation boost up operational efficiency.
Theme 7: Most of customers are satisfied with services of company.
Q7. Are you satisfied with products and services offered by Roc
Search?
A. Yes 42
B. No 18
18
22
20
15
A. Enhancing business
income
B. Accessibility of advanced
customer's base
C. Operational efficiencies

Interpretation - As per above bar graph it shows that, customers are satisfied with
products and services offered by Roc Search. In this, 42 respondents are satisfied with goods and
services provided by the organisation and others remaining 18 respondents are not satisfied with
the goods and services given by company. Therefore, firm will enhance their products and
services more effectively and efficiently.
Theme 8: Roc search needs to use modern methods to operate effectively.
Q8. Which methods should be used by SMEs for operating
their business in systematic manner?
A. Traditional methods 10
B. Modern methods 50
19
A. Yes B. No
0
5
10
15
20
25
30
35
40
45
42
18 Column B

Interpretation - As per above bar graph it shows that, which methods should used by
SMEs for operating their business in systematic manner. Here, 10 respondents say that
traditional methods should adopt by SMEs for running business. On other hand, 50 respondents
are that modern approaches should be used by enterprise in order to run their activities
effectively.
Theme 9: Employees of company have enough knowledge of digital techniques.
Q9. Is employees of Roc Search have enough skills and
knowledge to use digital tools and techniques to accomplish all
project activities and tasks?
A. Yes 40
B. No. 20
20
10
50
A. Traditional methods
B. Modern methods

Interpretation - As per above bar graph it shows that, employees of Roc Search have
enough skills and knowledge to use digital tools and techniques to accomplish all project
activities and tasks. In this, 40 respondents say that workers of the company have proper skills
and knowledge for completing their project properly. On other hand, 20 respondents are saying
that Roc Search do not have skilled and knowledge employees within their workplace.
Theme 10: Roc Search organise training programmes in every six months.
Q10. In How much time, the firm organise training and
development programmes to trained its workforce?
A. On quarterly basis 10
B. In every six months 35
C. Once in a year 15
21
A. Yes B. No.
0
5
10
15
20
25
30
35
40
Column B

Interpretation – According to the research, 35 respondents say that Roc search organise
training programmes in every six month of a year whereas 10 thinks company conduct training
& development assistance on quartely basis thus to improve skills and knowledge of employees.
And remaining 15 states that firm organises training programmes once in a year.
Theme 11: Social media sites will help company to reach target audiences
Q11. Which digital tool is acquired by small businesses in
order to attain and retain customers?
A. Mobile applications 20
B. Social media sites 25
C. E-mails 15
22
A. On quarterly basis B. In every six months C. Once in a year
0
5
10
15
20
25
30
35
10
35
15 Column B

Interpretation - As per above bar graph it shows that digital tool is acquired by small
businesses in order to attain and retain customers. Here, 20 respondents said that Mobile
applications is acquire by small enterprise for retaining and attaining buyers. 25 respondents are
said that Social media sites are used by small firms for retain and attain customers and remaining
15 respondents said that E-mails are adopt by small business for retaining and attaining buyers.
Theme 12: Improvements in quality has been seen in Roc research after executing digital
tools.
Q12. What changes have seen in Roc search after applying
digital processes?
A. Improve quality of services 22
B. Increases sales and productivity 18
C. Better connectivity with target and potential customers 20
23
20
25
15
A. Mobile applications
B. Social media sites
C. E-mails

Interpretation – With the viewpoint of 22 people, it analysed that after implementing
digital products and services of Roc search really improves whereas 18 thinks that company's
sales and productivity has raised and 20 supports that now firm is able to get connect with its
customers.
TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience
Digitalisation refers to an emerging concept which is adopted by many organisations in
order to maximise profitability of business. Along with this, it also helps in keeping
sustainability of business at marketplace for a longer period of time. But in this regard, for
implementing any new technique of digitalisation, it is necessary for research and development
team of companies to understand concepts of the same first. As per present scenario, Roc Serach
company of UK, using techniques of digitalisation helps in giving high recruitment to other
24
22
18
20
A. Improve quality of services
B. Increases sales and
productivity
C. Better connectivity with
target and potential customers

technical and engineering industries in short period of interval. It also aids this firm in making
effective connection with customers and complete every requirement of them in appropriate
manner.
As per research it has founded that influence of digitalisation on products, services,
operational activities and process is considered as primary reason for its implementation in
business. In context with Roc Search and technical firms, digitalisation also influences value
creating activities on the basis of different levels. It has potential to transform overall activities of
business on higher level. Therefore, it provides various benefits in order to improve effectiveness
of business. Furthermore, this research has evaluated that moving beyond user-generated content
and crowdsourcing, development of digitalisation or match-making platform, give various
challenges to customers also.
Communication research findings to stakeholders
Stakeholders area refers as the abstraction of people who are belongs and having significant
knowledge or idea in regards to the chosen business functions and operations. For properly
representing research outcomes to the selected people it is very important for the investigator to
take up the best path to range them. Roc Search is a medium size consultancy firm which
provides effective recruitment facilities to their clients in respect to strengthen their workforces.
The potential motive of Roc Search is to attaining growth by fulfilling the candidate
requirements of organisations in respect to attaining a sustainable position within market. As a
medium size consultancy firm, consumers, government, operators, investment community and
owner all are the main stakeholders of the firm. Stakeholders of investigations are emphasises on
those individuals who get some benefits form completion of Research work. Scholar and target
audience are the major stakeholders of Research as they learn different belongings from the
findings of the specific area of research.
TASK 4
P6 Reflection on the effectiveness of research methods and techniques
After going through the research it is recommend to Roc Search which deals in
consultancy sector that if it wants to acquire a good position at marketplace then employers
should implement digital technologies in business. It will help in evaluating customer profiling
by which demand and need of consumers can be completed in better manner. It also assists
managers in developing policies and strategies as per requirement of customers so that high
25

satisfaction of them can be gained. Other than this, before implementing any technique, it is
essential to understand benefits and drawback of the same also. As every new change brings
many risks and challenges also so that, before adopting them management must analyse all of its
aspects properly.
P7) Determine alternative research methodologies for the project
There are several other techniques also that can be used by investigator to draw up better
outcomes. Instead of questionnaire, I can also use focus groups and observations thus to obtain
relevant data or information; both methods are flexible to use. Focus groups is an engagement of
deliberately selecting people who are gathered in planned discussion and intended with electing
customer perception. Whereas observation is primary source of getting information and help
researcher to get data by observing others. Although both methods are cost and time consuming
but worth to use and make an appropriate research. Henceforth, while validating my conclusion
it has widen my perspective and thinking and thus, provided with better results.
CONCLUSION
It has been summarised from this assignment that digitalisation plays an important role in
promoting business of a company at marketplace. It provides various tools and techniques like
social media through which an organisation can market products or services in large area. Along
with this, it has also evaluated that by nurturing business into digitalisation, helps a firm in
improving image of company and enhancing sales performance. Furthermore, by this research it
is evaluated that introducing business on platform of digitalisation, generate various risks also.
As through this emerging techniques, rival companies can theft strategies and policies for
snatching position of an association. Therefore, to evaluate whether digitalisation helps in
enhancing good image of business and completing demand of customers in effective manner or
not, investigators of this project has used various kinds of research methods for evaluating
appropriate results.
26

REFERENCES
Books and Journal
Ainin, S., and et. al., 2015. Factors influencing the use of social media by SMEs and its
performance outcomes. Industrial Management & Data Systems. 115(3). pp.570-588.
Alshamaila, Y., Papagiannidis, S. and Li, F., 2013. Cloud computing adoption by SMEs in the
north east of England: A multi-perspective framework. Journal of Enterprise
Information Management. 26(3). pp.250-275.
Anderson, J. R., 2014. Rules of the mind. Psychology Press.
Ates, A.,and et. al., 2013. The development of SME managerial practice for effective
performance management. Journal of Small Business and Enterprise Development.
20(1). pp.28-54.
Barnes, S. and Hunt, B. eds., 2013. E-commerce and v-business. Routledge.
Barrett, M. and et. al., 2015. Service innovation in the digital age: key contributions and future
directions. MIS quarterly. 39(1). pp.135-154.
Bayo-Moriones, A., Billón, M. and Lera-López, F., 2013. Perceived performance effects of ICT
in manufacturing SMEs. Industrial Management & Data Systems. 113(1). pp.117-135.
Brodie, M. L. and Mylopoulos, J. eds., 2012. On knowledge base management systems:
integrating artificial intelligence and database technologies. Springer Science &
Business Media.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Chaffey, D., 2015. Digital business and e-commerce management. Pearson Education Limited.
Chiang, R. H., Goes, P. and Stohr, E. A., 2012. Business intelligence and analytics education,
and program development: A unique opportunity for the information systems discipline.
ACM Transactions on Management Information Systems (TMIS). 3(3). p.12.
27